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Sarah Perez / TechCrunch:
Reddit acquires contextual advertising company Spiketrap to improve its ad quality scoring and boost prediction models for auto-bidding — Reddit’s acquisition spree is continuing this morning with news that the company is bringing the audience contextualization company Spiketrap’s technology in-house.
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http://www.techmeme.com/220901/p22#a220901p22″>