When we talk about best search engines, Google is no. 1 in the world. If people want to know something or anything they can ask or search on Google search engine.

Google is a popular Web search engine that says it offers search access to over three million Web documents in over 30 languages. Google’s search engine can find pictures, videos, news, usenet newsgroups, and things to buy online. By June 2004, Google had 4.28 billion web pages on its database, 880 million (880,000,000) pictures and 845 million (845,000,000) Usenet messages — six billion things. Google’s American website has an Alexa rank of 1, meaning it is the most widely visited website in the world. It is so widely known that people sometimes use the word “Google” as a verb that means “to search for something on Google”; but because more than half of people on the web use it, “Google” has been used to mean “to search the web. 

As more than half of people on the web use this. One can easily promote websites or blogs through Google. Google provide separate service for promotions called google AdWords.

Google AdWords

AdWords is Google’s online advertising platform that helps businesses display ads on Google and its advertising network. With Google AdWords, you create ads for your business and choose when your ads will appear. For example, you can choose to have your ads display above Google search results.

AdWords Ads Features

1. Search Ads : In this feature your ad appears next to search results on Google. To get started all you need to follow three steps.

a. Create your Search ad : Write about your product or service and create a good looking ad.

b. Locate your customers with Keywords : Chose the keywords that potential customer might search on Google to find your business.

c. Set Your Search ads: Set your daily budget and your ad is ready to go live. 

2. Display Ads : AdWords display ads appear on over two millions websites and in over 650k apps. So your ads can show uo wherever your audience is. To get started all you need to follow three steps.

a. Pick a format and create your ad.

b. Decide where your ad will run.

c. Set your budget.

Ways to display ad: 

i)    Text :   Like a search ads, display ad includes a headline, two lines of text and a url.

ii) Banner: With customizing layout you can add images or rich media, animations,  interactive elements and more.

iii) Gmail: Show custom ads in Gmail so people can save, forward and expand your ad in their inbox. 

iv)  App : Create a campaign targeting specific mobile app categories, or track the performance of the in app ads you are already running.

3. Video Ads: These ads are shown only to people you want and you only pay when they watch. In other word, you won’t waste money advertising to people who won’t interested in you business. To get started all you need to follow three steps.

a. Get your ad alive : Once you create a video you just need to set up a YouTube account and upload it. Then you can use AdWords to start your campaign on YouTube. Your videos will appears next to related videos or in search result.

b. Chose where your ad will appear: You can choose your audience based on age, gender, location, interests and more.

c. Decide how much you want to spend: Get you budget and use YouTube’s analytics tool to see what is working.

4. Universal App Campaigns:  You can promote your iOS and android app to billions of users across Google, all from one campaign. To get started all you need to follow three steps.

a. Customize your ads: Search for your Android or iOS app to see a custom ad preview using information pulled from the App Store or Play Store. Then, customize the text. You can also upload images and videos of your app.

b. Choose Your budget: Decide how much you’re willing to spend for each install (cost per install, or CPI) and set your daily budget.

c. Let Google do work for you : Launch your ad and get back to business. Google will automatically show it across Google Search, Play, YouTube, Gmail and more. Your ads, bids, and targeting are continually refined to deliver high-quality installs—all within your target CPI.