Do you feel that your website is undiscoverable on Google? Are your customers unable to find your brand? In the digital age, businesses have to work hard to be visible on the internet. This means dedicating a lot of time and energy to search engine optimization or SEO.
But, a lot of businesses fail at the first hurdle. They are not prepared for the amount of work it takes to make it to the top of Google. They get impatient and they want to know; are there certain SEO strategies that work quicker and are going to guarantee a high ranking on search engines?
No Magic Formula
First of all, let’s clear up this rumor straight away. There is no magic formula you can follow to rise to the top of Google. Sure, there are proven ways to improve your ranking. But, this is going to take a lot of hard work, time, and consistency.
Do not expect quick results overnight and to suddenly jump 20 spots up to first on results pages. There are no cheats or secrets you can follow to get away from the fact that SEO is difficult and time-consuming.
What’s more, a lot of people that are new to SEO believe that there are only one or two things you need to do to improve your ranking. For example, they concentrate on just keywords or only building backlinks.
But, the truth is, you need a little bit of everything to achieve results. There are a lot of SEO techniques you need to incorporate into your strategy and be committed to each one.
Ultimately, the work that is required to achieve a high ranking on Google is why a lot of businesses reach other to SEO agencies. This allows the experts to take over and make sure that on and off-page SEO is being improved consistently.
ClickSlice is an award-winning and experienced agency that offers SEO services for all types of businesses. The team is big on achieving quantifiable results, with previous clients enjoying an average of 10x ROI.
Results Can Take Months
If you are choosing to take on SEO by yourself, then you need to be aware that results can take months to achieve. Namely, moving up on Google is a gradual process. So, you might see improvements after three months or it can take as long as 12 months. If you do not have a lot of experience, you will likely have to wait longer to see results.
What’s more, this is going to be a lot of hard work. As we have mentioned, there is not a magic formula and you are going to have to work consistently on different SEO techniques in order to see positive changes. The key is to measure your results from the beginning in order to see what is working for your website.
SEO Techniques to Use
There is no one SEO strategy that is going to suit every website. But, there are a range of techniques that have the capability to produce results if you are consistent and work them on regularly. Let’s take a look at some of them and you can create your own SEO strategy.
Target a Combination of Keywords
Keywords are important to have in an SEO strategy. They should be incorporated naturally into content, as well as the titles and pages of your website. Make sure that you are targeting a combination of different keywords, such as low competition and local.
Backlinks are going to be something important to consider. You will want to try to acquire them naturally from other sites, but you can also step up your game by creating guest posts.
Just make sure that you always know the domain authority of those websites. Always concentrate on creating user-friendly and quality content.
Make Your Site Mobile Friendly
More people are searching on their mobiles, which means you have to make your website accessible and enjoyable. You want to have a responsive design that allows people to get the information they need on their smartphones.
Otherwise, they will leave and this will affect your bounce rate.
Optimize Page Speeds
You need to work on your user experience and this means having a fast website. People do not sit around and wait anymore. They want information quickly and easily.
So, work on optimizing your page speeds and making sure everything is responsive for users.