What Is Grimace, the Giant Purple McDonald’s Mascot, Anyway?

If you’ve ever been bothered by the nagging question, just what in the world is Grimace, the giant purple McDonald’s mascot, you may now have a hint — emphasis being on may have.

During an Aug. 29, 2021, interview with the Canadian news outlet CBC, Brian Bates, a long-time manager at a McDonald’s franchise in Windsor, a city in Ontario, dropped what may have been a top secret nugget about the purple, tear-drop-shaped character.

“He is an enormous taste bud, but a taste bud nonetheless,” Bates said.

McDonald’s obliquely and humorously addressed the matter in a Twitter post, without actually answering the question at hand.

The company also addressed the question in 2014, also on Twitter, but again left it a bit open:

Of course this begs the question, what does a tastebud look like, and does Grimace resemble one? Here’s one take, posted on social media:

We reached out to McDonald’s to ask if the company could provide some official insight into what Grimace is, and will update this story if we receive a response.


“Award-Winning Manager Opens up about Life at McDonald’s during Pandemic.” CBC, 29 August 2021, https://www.cbc.ca/news/canada/windsor/windsor-mcdonalds-manager-grimace-1.6156688.

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