If you’ve ever been bothered by the nagging question, just what in the world is Grimace, the giant purple McDonald’s mascot, you may now have a hint — emphasis being on may have.
During an Aug. 29, 2021, interview with the Canadian news outlet CBC, Brian Bates, a long-time manager at a McDonald’s franchise in Windsor, a city in Ontario, dropped what may have been a top secret nugget about the purple, tear-drop-shaped character.
“He is an enormous taste bud, but a taste bud nonetheless,” Bates said.
McDonald’s obliquely and humorously addressed the matter in a Twitter post, without actually answering the question at hand.
it’s always “what is Grimace” and never “how is Grimace”
— McDonald’s (@McDonalds) September 8, 2021
The company also addressed the question in 2014, also on Twitter, but again left it a bit open:
— McDonald’s Corporation (@McDonaldsCorp) October 30, 2014
Of course this begs the question, what does a tastebud look like, and does Grimace resemble one? Here’s one take, posted on social media:
I was today years old when I found out that Grimace from the McDonald’s franchise is meant to be a human taste bud pic.twitter.com/K5qxDfXysA
— GLOMPY ☣ boochie gang (@glompette) September 5, 2021
We reached out to McDonald’s to ask if the company could provide some official insight into what Grimace is, and will update this story if we receive a response.
“Award-Winning Manager Opens up about Life at McDonald’s during Pandemic.” CBC, 29 August 2021, https://www.cbc.ca/news/canada/windsor/windsor-mcdonalds-manager-grimace-1.6156688.