Website content ideas for brands: 65 creative website ideas | Brafton

Don’t you love it when your creative juices decide to call out sick just when you need them for a new campaign or website idea?

If you’re having one of those days, we hope your creative juices feel better soon! With any luck, this mega list of website content ideas will be the remedy that sparks inspiration once again. Explore ideas that can help guide your content creation efforts and support your broader content strategy.

The Value of Fresh Website Content Ideas

A high-quality website isn’t just about looks. Your web content is what sells, while your website design enhances the message to get conversions happening faster. The goal is to create valuable content that appeals to visitors, encourages topic research and sets the foundation for search engine optimization.

Your website content does a lot of heavy lifting for your brand, including:

• Attracting the right audience to your website. This often involves researching topic ideas, using good content practices and adjusting your content marketing strategy.
• Making lasting first impressions on prospects. This occurs by displaying both written content and short-form content that meets their needs.
• Increasing qualified leads and conversions. This happens when you how your product or service solves a pain point.
• Building brand trust and authenticity. This is achieved through consistent messaging, user-generated content and relevant posts.
• Improving your search engine rankings. This boosts visibility on Google Search and draws in more high-quality content seekers.

Of course, website content isn’t a one-time project on your to-do list. Continually adding new web content to your site shows users — and Google — that you’re active and providing fresh ideas that meet the evolving needs, wants and interests of your online audience. Consistent content production, combined with thoughtful topic research, is key to maintaining a meaningful digital presence.

65 Website Content Ideas to Consider

When you need inspiration, you can turn to tools like Google Analytics, Google Trends, keyword research services, trending hashtags, influencer profiles, competitor websites, consumer data, buyer personas and many others that we included in a master list for you.

Other times, coming up with creative content ideas means going back to basics, like deep-diving into your target audience or blocking your calendar for some uninterrupted brainstorming. Strapped for the time you need to think creatively? Brafton’s content experts are always here to become the extension of your team needed to boost your website performance.

And, of course, you can also lean on mega lists like this one to help get your gears turning. Consider these 65 website content ideas as a blog ideas generator of sorts — one that can spark new content creation and help you produce high-quality content.

1. Original Blog Posts

Blogs are a content marketer’s best friend! From evergreen content to news-based articles, blogging is the best way to answer your prospects’ questions, improve your organic reach and keep your website fresh. This written content can also be shared as a social media post on your favorite social media platform to maximize visibility.

2. Guest Blog Posts

Not all of your blog content has to be written by someone on your team. Guest posts are a great opportunity for you to highlight a thought leader in your industry, an influencer or other recognizable names that will attract new users to your website. Adding personal experience or expertise from a content creator outside your company can lend credibility and help with search engine optimization.

3. Brand Videos

Introduce your website visitors to your brand story through the power of video content. Video remains an extremely engaging content format, and you can share it across your social media platforms to capture new audiences.

4. Demo Videos

Video is also the perfect medium to show a potential customer how your product or service works. Demo videos can add valuable content to your site, offering a closer look at your solution and solidifying trust.

5. Explainer Videos

Break down your solution, an industry trend or a relevant concept in an easy-to-digest video format. Here at Brafton, for example, we make videos with content marketing strategy tips and guidance as a helpful resource for users exploring our website.

6. Tutorials

Teach your website users how to use your product or service like pros, or walk them through the process of how to do something that your company is qualified to provide expert guidance on. Think Sephora sharing makeup tutorials or Best Buy providing a step-by-step guide to mounting a TV on a wall. Tutorials can also be broken down into short-form content, enabling you to share tips quickly on different platforms.

7. Infographics

Synthesize complex data, exhibit some of your most impressive stats or create an engaging listicle with a visual infographic. Bonus points: Embed it in a blog post that elaborates on the topic so you get the search benefits of the blog with the visual reward of the infographic. Infographics are also great for social media content sharing, as this helps you extend your reach further.

8. Research

Whether it’s your own research or someone else’s, you can share relevant journal articles, studies and credible publications on your website. Good content like this can boost your authority and help you rank better in search engine results.

9. Case Studies

There’s no better way to showcase your results than through the words and positive experiences of one of your clients. Consider linking to these in a recent posts section or including them as related posts in your blog.

10. Success Stories

Don’t have permission to share the client’s name and details? No problem! Turn it into a success story, not a case study. You can still highlight your impactful work, just use general terms like “client,” “customer,” “company” or “partner.” This user-centric approach can guide others through their own content strategy.

11. eBooks

These helpful resources combine engaging copy with eye-catching graphics that offer valuable information to the user. Since they’re downloadable, eBooks provide great content for capturing customer information so your sales team can start building relationships. They’re also an example of long-form web content that can lead to high-value conversions.

12. White Papers

If you’re looking for thought leadership content, a white paper could be the answer. With expertly crafted content that boosts credibility, white papers establish your brand as an expert in your industry or on a specific topic. They work especially well in a robust content marketing strategy aimed at B2B audiences.

13. Webinars

Host a virtual webinar to share your best tips, dive into a trending topic or provide insight into your solutions. Share the recording on your website so users can download and access the content beyond the live event. You can also repurpose webinar excerpts into social media content.

14. Educational Course

Share your expertise with your audience through a formal educational course. Even better if you can provide continuing education credits to encourage attendance. This is an excellent way to drive website visitors who are seeking deeper knowledge.

15. Resources Hub

Create a centralized home for all of the educational content you’re now planning on creating, including the blogs, videos, tutorials, research, eBooks, white papers and webinars listed above. As your library grows, a search function will help users easily find the content that’s most relevant to their interests. This hub can incorporate user-generated content and affiliate links, if appropriate, to showcase different perspectives and potential collaborations.

16. Product or Solution Overview

If you’re not spending a lot of your website real estate on explaining your product, service or solution, it’s time to rethink your digital marketing strategy! Users will expect to learn more about what you’re selling them as they explore your website. Include fresh ideas for how your offerings solve common customer problems.

17. Product or Service Guides

Go into detail about how to use your product or service so viewers have a better understanding of how your company offers the best solution to their needs or wants. Written content that’s detailed and practical helps convert curious readers into loyal customers.

18. Product or Service Pricing

As prospects learn more about your product or service, they’ll have questions about how much they have to spend before they convert. Clear pricing pages encourage faster decisions and fewer barriers to purchase.

19. Product or Service Catalog

If you have a lot of products or services, organize them into a catalog that’s available for users to browse or download to understand the full scope of your offerings.

20. Your Brand Story

Dedicate a landing page to telling users about your company. You make the rules here, but answering the who, what, when, where and why questions is the kind of detail to highlight. This can function as an engaging piece of web content that inspires trust.

21. Mission and Values

Give users a deeper look into your brand by sharing the mission, vision and core values that ground your team in the work you do. Integrating your content marketing strategy with your mission can make these values feel more actionable.

22. Your Brand History

Your history can tell customers a lot about who your company is, how you adapt and evolve and the ways your roots influence today’s actions. Plus, telling users everything you’ve achieved over the years builds trust and credibility.

23. A Timeline of Said History

Need a visual to display all those milestones? A timeline is a perfect way to visually share your brand history. Making it interactive is another web design tactic to engage users as they scroll through the years.

24. Your Why

Why does your brand exist? Why are you dedicated to the work you do? Why should people choose your brand? Speak to people’s curiosities with engaging content that covers the “whys” that make your brand rise above the others. Thoroughly explaining your “why” can also position you for better performance in Google search, as authenticity resonates with visitors.

25. Frequently Asked Questions

Make it easy for users to find the answers they’re looking for with a page dedicated to general FAQs. You can also turn more specific lists of FAQ into blogs, eBooks or other marketing content. This is a prime way to offer valuable content that addresses common concerns.

26. Support or Help Center

If something goes wrong for a customer, a Support Center or Help Center is the place they can visit on your website for troubleshooting support. Detailed instructions and answers create good content that fosters loyalty.

27. Meet the Team

Introduce your audience to your leadership and team members! Names, photos, titles, bios, LinkedIn URLs, fun facts — whatever suits your team and company culture best. Your staff members also make wonderful subjects for blogs and videos to show readers the human side of your brand. This content can be repurposed as social media content on a relevant social media platform.

28. Job Listings

Looking to fill open positions? Dedicate a page on your website to highlighting your career opportunities.

29. Media Mentions

When other credible voices and platforms talk about your brand, show off the articles, videos or other content. This recognition can help reinforce your content marketing strategy and position you as an industry leader.

30. Press Inquiries

Don’t miss an opportunity for a journalist, influencer or collaborator to share your brand with their networks! Make sure you have a press inquiries page on your website that tells people how to contact your team.

31. Impact Numbers and Stories

Show users the impact of your product or service through a combination of quantitative and anecdotal information. Much like your annual report, content centered around impact can help sell your product or service to potential customers. If relevant, you can also add affiliate links to connect your brand with complementary products or services.

32. Glossary

A glossary of terms relevant to your industry or niche is a valuable resource that can drive website traffic. It’s also helpful when it comes to encouraging topic research, as it gives visitors quick access to key definitions.

33. Event Calendar

Showcase your upcoming events to increase attendance and give users a reason to return to your website for updates. By linking this calendar to social media post updates, you can easily manage all event promotions.

34. Event Details and Promotion

Create a landing page to house all the details so you can provide people with a link when promoting the event. Keep the party going with event recap blogs and photo galleries. You can also use user-generated content from event attendees, which further personalizes your coverage.

35. Digital Campaign Details and Promotion

Much like an upcoming event, a digital campaign is a treasure trove for website content. Consider creating a landing page that serves as the hub for the digital campaign, highlighting the purpose, goal, social posts and other details. From there, you can also post blogs and video content to support the campaign. Include fresh ideas and creative content that tie into the overall narrative of the campaign.

36. Partner Highlights

Feature your collaborations on a landing page or blog to give your partners some love and share the impact of the partnerships with your audience. This approach can lead to valuable cross-promotion, a win for affiliate marketing if that’s part of your strategy.

37. Community Highlights

Put the spotlight on your community by creating website content that showcases your customers, employees, volunteer groups, social media followers and other members of the company family. This can help build trust for your brand and position you as a genuine partner in the space.

38. Anniversary Spotlight

When it’s time to celebrate a milestone year since your company was started, build website content that honors the anniversary. This is an opportunity to expand on your history and highlight how your content production has evolved.

39. Free Trial

For customers who are on the fence about your product or service, a free trial could be the exact thing that convinces them. Showcase the opportunity to try before buying in a pop-up, callout box or dedicated landing page.

40. Referral Program

Your customers can be your greatest brand ambassadors, especially when there’s something for them in it! A referral program can also be a great call-to-action to use throughout your website and in other marketing materials. Encouraging customers to recommend you on social media platforms can yield more website visitors.

41. Other Special Offers and Discounts

If there are savings to be had, your customers will want to know about them. Plus, they’ll appreciate the transparency from your brand and the fact that they won’t have to dig around the internet for coupon codes. Communicating these promotions can also be vital to a successful affiliate marketing plan.

42. Reviews and Testimonials

We hate to break it to you, but you’re a tad biased when it comes to your product or service. People trust other people when making buying decisions, so consider featuring reviews and testimonials on your website. They can be displayed as a clever mix of written content and user-generated content, ensuring authenticity.

43. A Place For Users to Share Feedback or Submit Reviews

Your customer’s voice is an important one, so empower them to share it with you. Just remember to ask for consent before publishing their quotes, photos or stories publicly! Incorporating recent posts from satisfied users also adds transparency and social proof.

44. Surveys or Polls

Surveys and polls are useful tools to collect consumer feedback and encourage users to interact with your website content. You could also invite participants to share ideas on new topics for future blog posts.

45. User-Generated Content

Don’t force yourself to create when you can curate! User-generated content promotes authenticity, builds trust and encourages people to choose your product or service. It’s also a great source for creative content idea expansions, and you can easily share it across social media platforms.

46. Influencer Content

Influencer content has similar benefits to user-generated content, but influencers also come with large and engaged built-in audiences. Collaborating with an influencer translates into a lot of new eyeballs on your website. Consider coupling influencer content with affiliate links or codes to measure impact.

47. Podcast

Dip into the audio world by recording a podcast that’s relevant to your industry, niche and targeted audience, and sharing the episodes on your website. This is an excellent method of short-form and long-form content creation for those who enjoy listening over reading.

48. Diversity, Equity and Inclusion

Your potential customers, partners and employees will likely want to know what your company is doing from a DEI perspective, which makes it especially relevant website content. High-quality content addressing DEI can encourage more engagement with your brand.

49. Corporate Responsibility

If giving back is part of your company philosophy, share your efforts on your website. From pro-bono work to donations to employee volunteering, your corporate responsibility initiatives will introduce users to another side of your brand — and it may even be the side that convinces them to choose you over your competition.

50. Policies

It’s always a good idea to have company policies accessible on a business website, such as policies for privacy, shipping, returns, contracts and so on. Making these policies easily accessible indicates you value transparency with your website visitors.

51. Contact Forms

Make it easy for users to reach out to your team with contact forms throughout your website. This form of web content invites prospects to engage directly and can help you nurture leads.

52. Email Sign Up Form

Encourage users to sign up for your email updates through sign-up forms in your website footer, pop-ups and CTAs. Having a solid subscriber base can be crucial for a well-rounded content marketing strategy.

53. Social Media Icons

Link your social media accounts via the well-known icons. This can help you share your content across social media platforms, driving more visitors back to your site.

54. Social Feeds

Embed social media posts on your website as an engaging visual to accompany your other website content. You can even highlight fresh ideas from your followers or interesting user-generated content that features your brand.

55. Pop-Ups

Website pop-ups are useful when alerting users to a specific action, such as signing up for your emails, taking advantage of a limited-time offer or contacting someone for more information. That said, be strategic about the timing and placement of these pop-ups so that they feel relevant and useful, not annoying.

56. Search Function

Make it easy for users to find exactly what they want! A well-placed search bar enables quick topic research and helps them discover more content ideas on your site.

57. New and Notable

Showcase your latest product or service offerings, recent posts or other new content that you want to bring users’ attention to. This section can encourage exploration of both short-form content and longer written content.

58. Most Popular

People are influenced by others, so a section highlighting your most popular products, posts or resources can help users decide where to look first. It may also help them discover related posts if your site automatically suggests them.

59. Top Picks

The same idea as “most popular” applies here, but the difference is that this is a selection curated especially for them by yours truly. With intentional curation, you can highlight content production that exemplifies your brand’s strengths.

60. Swag

If your branded swag is available for purchase, your website is an ideal place to rack up sales. Swag can also be incorporated into affiliate marketing, enticing partners to showcase your products to outside audiences.

61. CTAs

Sprinkle various CTAs throughout your website to ensure users are always aware of the next action to take. Clear CTAs are essential in any content strategy, as they help direct potential leads to the most relevant content.

62. Announcement Bar

Use a sticky announcement bar above your website navigation to promote something, no matter what page they land on. For example, it’s common for brands to highlight promotions in an announcement bar.

63. Live Chat

Add a live chat feature to your website to reach users at the exact moment they have a question. Being available in real time can help secure good leads and foster a supportive brand image.

64. Member Login

Make it easy for users to access their accounts — and, of course, a healthy amount of FOMO for those who don’t have an account is never a bad thing. An exclusive member area can also house unique resources for creative content ideas for your dedicated fan base.

65. Repurposed Content

Last but certainly not least, here’s your reminder that you don’t always have to start from scratch. You can create plenty of content from your other marketing materials, such as social media posts, presentations or sales collateral. What’s more, you can always make updates to existing content to further optimize and improve your website. Repurposed content is an efficient strategy for any blog idea generator process and can help you expand into new formats.

New Website Content Incoming!

With all 65 ideas now transferred from our brain to yours, we can leave you to start boosting your online presence with some fresh, high-quality content. This isn’t really goodbye, it’s see you later — especially if you bookmark this blog to come back to whenever you’re feeling stuck.

Now let those creative juices flow! And remember, integrating affiliate links, user-generated content, short-form content and other diverse elements can keep your site dynamic and valuable for both returning and first-time visitors. 

Editor’s note: June 2025