Using Facebook Reviews And Recommendations To Build Trust Organically

Using Facebook reviews and recommendations to build trust organically is one of the easiest ways to boost your reputation.  

Unfortunately, we live in a world that is full of scammers and spam websites. It’s probably fair to assume that we all have been, or know someone who has been, scammed.  

According to the National Crime Agency, it is estimated that 41% of crimes committed in England and Wales are connected to fraud. That being said, it is now more important than ever for businesses to build trust with their target audience online.  

Online consumers are becoming a lot more vigilant. What’s the equivalent of streetwise but on the internet? Webwise? Let’s go with that. So before going through with a purchase or signing up for a service, they look for proof that the business is legit.  

And where do they go for reassurance? Correct, social media. Namely, Facebook.  

Facebook reviews and recommendations are like the modern day word-of-mouth. Anyone can leave one, it’s quick, visible, and best of all, it’s free. Were you aware that over 93% of consumers now check reviews before making any purchase decisions? 

If used properly, Facebook reviews and recommendations can help you build credibility and attract new customers, without needing to dip into your advertising budget.  

And how do we know this? 

At GrowTraffic, it’s our job to help businesses grow organically online. By using a combination of social media tactics, holistic SEO practices, and digital strategies, we promote trust for your business. After all, to gain visibility on search algorithms, you must comply with E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. That’s right, online visibility and trust go hand in hand.  

So, here’s our tips for using Facebook reviews and recommendations to build trust organically.  

How To Use Facebook Reviews And Recommendations To Build Trust Organically 

1. Just Ask (Nicely) 

In fact, BrightLocal research suggests that 67% of happy customers will consider leaving a review. However, people can easily forget. A polite nudge goes a long way.

If you’ve built up a good rapport, you can just ask in person. Or you can always send a follow-up ‘thank you’ message after a completed service, prompting them to leave a Facebook review. People generally love to support businesses they’ve had a great experience with. 

Keep it friendly and simple. Something along the lines of: 

“If you’ve loved working with us, we’d really appreciate a quick Facebook review. It would help us out. Thank you!” 

No pressure, no guilt trip, just an easy next step. 

2. Don’t Ghost Your Reviews 

Whether someone’s singing your praises or having a bit of a moan, reply to every review. It shows you’re active, attentive, and genuinely care about what your customers think. 

When you respond: 

• Say thank you and personalise your message 

• Stay calm and professional with any negative reviews; a polite tone always wins 

• Never copy and paste the same reply; people spot that in seconds 

Here’s a little insider tip: Facebook’s algorithm notices engagement. Replying to reviews helps your page stay active and visible. 

3. Turn Reviews Into Marketing Gold 

Don’t let your reviews gather dust. Repurpose them. 

You can: 

• Create simple graphics with customer quotes and post them on your socials 

• Record short testimonial videos (if your customers are up for it) and share them as Reels 

At GrowTraffic, we often weave client reviews into wider content strategies, mixing them into social posts and campaigns that boost engagement and credibility. 

4. Get Recommended The Organic Way 

Getting a shoutout on social media is a huge win for your business. Whether it’s because you presented at a networking event, delivered an incredible service, or collaborated on a product, getting ‘tagged’ in a post from another user proves you’re dependable.  

To encourage more of it: 

• Share genuinely helpful advice, not constant sales pitches 

• Build relationships so customers want to recommend you when someone asks 

These organic tags often reach people who’d never have found you otherwise, and they come with built-in trust. 

5. Show Off Your Reviews 

You’ve earned them, so flaunt them. 

Pin a top review to the top of your Facebook page, feature them in your Stories, or highlight them in your About section. You can even use website plugins to display live Facebook reviews. 

It’s not just for show; search engines love trust signals. Authentic engagement and good reviews can indirectly help your SEO, making your brand appear more credible in search results. 

6. Keep It Authentic 

It should go without saying, but buying fake reviews is a big no no. Facebook spots them a mile off, and so does everyone else. 

Genuine feedback, even if it’s not perfect, builds more trust than a wall of unauthentic praise. A mix of honest reviews makes your business feel real and approachable, which is exactly what people want. 

Building Trust Organically With GrowTraffic 

Using Facebook reviews and recommendations to build trust organically takes time, but the rewards are worth it.  

Don’t panic if you’re a new business and starting from scratch. Credibility and trust are hard to earn, but you have the benefit of implementing good practices from day dot. Sometimes, it can be more challenging to reverse years of dodgy digital marketing tactics. Here’s some advice on how to launch your startup with zero followers.  

Building trust on Facebook will benefit more than just your social media presence. If you haven’t heard of Domain Authority, here’s the blog you should check out next.  

GrowTraffic helps businesses turn reviews and recommendations into tangible growth. If you’re ready to make your Facebook presence a reputation powerhouse, you might want to find out more about our social media management services.

Our team of digital experts are up for a chat at any time, especially when there’s a brew involved. Get in touch today, we’d love to help.