By
Humphrey Udoh
We have seen how social media network is rapidly moving into social marketing channels and here we have top social media marketing channels to look at in 2025.
These social media marketing channels are the top 10 among others that are most likely places to boost your online presence.
A close check at their monthly visitors growth rate and engagement
You’ll know these platforms are the right place to put your marketing weight.
Staying informed about the top performing platform is critical for businesses aiming to connect diverse audiences.
Especially to boost your online business as AI is talking over some marketing skills.
This article will put you through the top 10 social media marketing channels to know in 2025.
We are going to give details, insights,
Statistics and possible trends cut across all of them to enable you navigate these platforms.
The article will start with the most popular social media platforms to the least.
1.) Facebook
As we know, Facebook is the mother of all social media marketing platforms.
where all kinds of people globally are present.
The content on Facebook is mostly text, pictures and long and short videos.
With subdivided formats like; reel, story, live stream, text on pictures and more.
Though the market is saturated with competition. Facebook continues to grow.
Taking large market share of the social media industry reaching up to 3.065 billion users in 2025.
It has maintained the top social media network globally.
Notable Statistics:
3.065 Billion active monthly users
Gender Demographic:
Male dominated by 56.7% Largest Age Group: 25-33 years
Some Notable Trends:
Content Engagement: About 44% of the Facebook audience interacts with brand content daily.
Making it the most user engagement platform with user generated content that is relevant to business.
Facebook Monetization Rebranding: New improve Monetization rules is making anyone eligible to make money with its content as long it’s original.
Just Follow the new monetization policy and you can earn as long as you are in the eligible country.
Community Focus: Facebook group engagement has grown to 1.8 billion users monthly. Shifting to niche community style.
New Features: It has introduced community notes for content verification.
Aim at cutting down fake news and misinformation on the platform.
2.) YouTube
This platform is known for videos of all kinds both for kids, tennegers and adults.
Most of the videos are tutorials teaching people different kinds of stuff.
AI generated forms are now spreading on YouTube as wildlife gaining tens of millions views.
The average time spent on YouTube by individuals is 49 minutes.
Since YouTube short was introduced it has gained 70 billion daily views this has made YouTube short to trend.
Key Statistics:
Daily average usage is 49 minutes per person
Monthly Active Users is 2.5 billion
Largest Age Group is 25- 34 years making ( 21.7%) of users
Key Trends:
Educational Content is the most consuming content on YouTube:
32% of U. S adult citizens rely on YouTube for News.
Short Form Video: YouTube short has 70 billion daily views favouring its adaptation to changing trends.
Diverse Content Consumption: Most UK YouTube audience preferred watching on large screen TV sets indicating shift to large screens adaption for video content consumption. Source: Statista
3.) Instagram
If I may say, Instagram has made itself a name as the best social network to find products of all sorts.
61% of people find new products with this purple App.
It has maintained 2 billion active monthly users globally.Instagram reels and stories are the best place to generate million views and daily engagement.
The average age on Instagram is between 25-34.
Key Statistics:
Daily Usage: About 72% of Instagram Users spend more time on the Story feature.
Monthly Active Users have reached 2 billion
Largest Age Demographic: 25 -34 years ( Making 18.4% global Ad population)
Key Trends
Reels Dominance- Short form video call reels that are made by influencers has the highest engagement on Instagram.
Shop on social – Instagram is the number one place for product research. That is61% of the IG audience use it for new product findings.
IG Stories Growth – It’s interesting to know that Brands Under 10k followers experience 35% growth through post on Story.
4.) TikTok
Gen Z circles were mostly found on TikTok making it social media for the Gen Z.
Creating a 30 second video with funny sounds that attract attention.
Statistics show that TikTok has reached 1.5 billion active users in 2025
More than 50% of TikTok users base in the Asia Pacific, Africa and Middle East.
It has recorded 122.4 million users in North America which is about 11.8% of Total global users.
Nigerian TikTok users have grown to 23.84 million users in 2025.
The platform has evolved from dance and entertainment site to professional social media network with diverse content creation.
Short form video to long and Live Session most recent features are story and group categories.
Average users spent up to 47 minutes daily watching video.
Advertisers spend multi millions on product advertising on TikTok with good returns instead of Facebook advertisement.
It’s a good place for e-commerce vendors to research for new product.
TikTok is the fastest growing social media network globally more than Facebook and Instagram growth surge.
Key Statistics:
Monthly Active Users – 1.5 billion in 2025 still growing.
Largest Age Demographic – 25-34 years.
Key Trends:
Content diversity: TikTok has expanded beyond comical dance videos to more professional content generation like educational, news, professional and business growth.
Product Discovery Place: Many make product research and advertising neglecting Facebook restrictions.
Business owners generate quality leads from here.
Demographic Upgrade: Since early TikTok users where Gen z it has rebranded to attract millennial and other demographics. Average users are now 25-34 years
5.) LinkedIn Inc
This platform features about 67 million companies globally spanning from different professions.
Executive, top echelon career persons to mid-level and young professionals.
Recently young graduates and undergraduates population is rapidly growing on LinkedIn.
LinkedIn has evolved from a job searching board to the world ‘s largest professional network in history.
Covering thought leadership, industry networking and professional development.
Picking LinkedIn has a marketing channel for financial services related business owners will take your business far.
Key Statistics
Global statistics in January reveals LinkedIn has 1.1 billion active users.
Another records received said the United States has the largest users jof 234 million members.
7 people are hired every minute on LinkedIn
Top level industry on LinkedIn are the professionals service category with 23 million members.
More than eleven (11k+) thousand members apply for jobs every minute.
Approximately 1.7 million Feeds are viewed every minute on LinkedIn.
While a career and networking of fourteen thousands (14k) are confirmed in a minute.
Statistics show that 138 hours are spent by members to consume learning content in a minute.
Largest demographic is between 30- 49 years.
50% of the members engage with content weekly.
Record has it that in Q2 FY25 LinkedIn has $2 billion in annual revenue.
56.4% of LinkedIn users are confirmed to be male while 43.6% are females.
Key Trends:
Increase of B2B marketing- LinkedIn has made B2B marketing easy to communicate and professional to connect. Making lead generation effective.
Live Streams and Video – Professional uses LinkedIn Live to engage with the audience in real time.
Businesses and members use video content to attract more attention from followers.
Content Consumption: Members preferred long form content, love professional discussion and LinkedIn news.
Related Read: Top 7 Ways To Make Money With Facebook Professional Mode
6.) Snapchat
One of the little talks about social media networks is Snapchat.
But one thing you should know is that it has silently gained more attention than some notable social media network.
Monthly Active Users (MAU) is 850 million getting more popularity among Gen Z more than TikTok.
Also pushing its attention to younger millennials as people are interested in Argumentative Reality activity.
Snapchat audiences are always looking for quality fresh content to consume.
Key Statistics:
Snapchat monthly Active Users are 850 million still growing.
Marketing brands looking at pinning for the young generation like Gen z and millennial with the use of AR.
Daily Active Users: 440 million people engage with content mostly AR.
About 75% of users a Love to engage with Argumentative reality video.
Users spend at least 30 minutes per day on Snapchat engaging with content.
It ranks the 5th most popular message app globally.
Brand Engagement: Businesses that use interactive filters and lenses experience higher engagement.
Snapchat Growth: Using TikTok’s style feature, spotlight constantly attracts creators and advertisers.
.) Twitter (X
)A notable micro blogging social media network known for its trending news.
It’s a platform where people come to post short, interesting articles like text, images or videos.
In 2023 Twitter was acquired by Elon Musk who rebranded it to X.
After much struggle Twitter X generated 2.5 billion revenue in 2024.
In Spite of the tough time it passed through in the years before.Elon Musk later introduced on Twitter long text, audio chat, subscription and podcast.
E-commerce feature was also introduced.
Since then it has grown to compete with other social media networks.
It has reached 640 million Monthly Active Users as of early 2025 with nearly 240-300 million daily visits on X.
The growth rate in 2025 is recorded at 8.3%.
Key Statistics:
Twitter/X is most popular with age 25-34Twitter/x advertising revenue hits 2.98 billion USD in 2023.
12.6% of Internet users access Twitter globally.Twitter/X is a micro blogging site that people use to post updates.
In the US Twitter/X has about 50.5 million monthly active users.
Notable Trends:
The average post receives 2.121 impressions this indicates wide reach amidst challenge.
Revenue Growth has been tough initially but in 2024 Twitter/X gained $2.5 billion showing signs of recovery and users adaptation.
Rebranding from Twitter to X by Elon Musk the new CEO in 2023 that led to decline in advertising revenue and growth.
Largest demographic is 25-34 years making 36.6% of total users.
Notable Users: Some government officials and High class in the society prefer using Twitter/X for reporting official messages.
8.) Pinterest Inc
Pinterest is one of the social media networks after Instagram that uses Interactive inspirational Visuals.
Most of the Visuals are from the category of lifestyle, fashion, catering and baking stuff.
Others are in home decor, fashion and beauty.
Pinterest has grown to be a discovery driven social media network.
With monthly active users of 340 million having more female users making up 76.2%.
Having a larger demographic age group of 25-34 years.
Please note that the global social media is not getting smaller rather it is growing bigger and bigger.
Presently the global social media network is totally 5.42 billion active users amounting to 63.9% of the world population.
Key Statistics:
Visual Search Innovation: Pinterest visual search continues to rise beyond others helping product discovery and quality content creation.
Male User Growth: The platform is witnessing male gender growth. Paving the ways for more influencers to come.
E-commerce Store feature: The storefront is getting more sophisticated than usual making it a better place to shop. Driving more sales while catching up with social media marketing trends.
Pinterest is among top 15 most used social media platforms.
Notable Trends:
Adoption Of Video Pins: To make sure users have more engagement. There’s a new short video pin adoption for effective advertisement.
Story Engagement: Looking at the one of best social media marketing tools is story.
Brands have experienced 35% engagement on storyboard.
Traffic Growth: Almost 40% of Pinterest web traffic comes from the US. Most of them prefer to buy luxury brand items.
9.) Reddit Inc
Do you know that Reddit is a social media news aggregation site?
Marked as the largest Forum base community that houses more sub niches.
More of a forum based website where users submit content, discuss it and vote in a sub- reddit like a niche.
Reddit forum is a place where content is voted if it gains more upward votes it’ll rank high.
Founded in 2005 by Y combination seed fund of $100,000.
Reddit has Weekly Active Users of 365.4 million and 97.2 million Daily Active Users.
Reddit is designed in such a way as a niche base community for brands to use as digital marketing channels.
Key Statistics: Subreddit: More 100,000 subreddit now present on this social media marketing channel.
Revenue Growth: Reddit has consistently grown in revenue from Q1-Q3 of 2024 to $872.5 million.
49.59% active daily users come from the United States making about the average population on this digital marketing platform.
394 million Reddit subscribers come from the United States as of December 2024.
Notable Trends:
Reddit For Entertainment: Some users say they use Reddit forum for entertainment.
I don’t know why they do that.
Maybe the most popular subreddit are humor, games, music and news.
Niche Community: In a niche community you can find a wide range of subreddit topics like news, hobbies and culture.
Social News Aggregation: Is a social media marketing trends Where Redditors submit news articles links, video, images for discussion.
Looking for an online presence on Reddit forums where you have niche discussions.
The go to place is Reddit because a lot of unpopular information will be disclosed.
10.) Telegram
The only social media channel you can join a group as a new member to see all the content since the group was created.
Telegram business apps enable people to connect with brands easily.
I decided to add Telegram not because it is the most popular and top rank messaging app.
But for some reason it does need to be here.
You can create a group, channel and go live stream on telegram.
Founded in 2013 by these two brothers Pavel and Nikolai Durov.
In March, 2025 Telegram membership surpassed 1 billion users.
Now telegram has become a community based messaging app.
It’s time to boost your message and get automated responses.
You can create an AI Chatbot as an automated response which can be a social media marketing strategy.
Demographic of users: Predominantly male dominant social media messaging app.
With 57% male to 43% female. Average
Telegram users spend is 4 hours 25 minutes on weekly basis.
Telegram has 5 million premium membership subscriptions.
Key Statistics:
The social media platform has Daily Active Users of nearly 450 million.
It will reach 10 million premium membership subscriptions in 2025.
The app has generated $11.6 million in revenue in two months of 2014.
Telegram has raised over $4 billion since it was launched.
Key Trend:Traffic Growth: Every 24 hours about 2.5 billion users join telegram.
Making it to surpass 1 billion active users in 2025.
Community Building: As one of the popular messaging social media channels growing a community base on Telegram should be a key focus in 2025.
Easy way to engage the community, share knowledge and create a good relationship.
Sales and Service Automation:
With Telegram bot you can automate sales and customer support.
To free up more time for human personnel to handle other tasks.
Create Author Driven Content: With the advent of AI generated content. Real high quality content created by authors will gain more attention.
Conclusion
In this article you have seen the top 10 social media marketing channels from Facebook to YouTube to Instagram to TikTok.
Discover the most effective platforms to meet your marketing campaign.
Making informed decisions and leverage these social media marketing channels to reach your target audience.
Adopting one or more of them to be your primary community to engage, interact and build strong relationships.
Make this your priority and watch the money rushing into your bank account.
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Elivechat Team
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