[LAST UPDATED AT 6:17 A.M. ET ON JULY 11, 2025] Every Amazon Prime Day, I gird my loins for the best K-beauty Prime Day Deals to rush into my inbox, my TikTok FYP, and of course, amazon.com. If you’re reading this story, I’m sure you agree when I say that Korean skin-care products have long been at the forefront of the industry, outpacing state-side brands in terms of their innovative ingredients, gentle delivery systems, and largely affordable prices. And while I love and give kudos to viral brands like Beauty of Joseon, Biodance, and Cosrx, there are SO. MANY. Korean beauty brands waiting to be discovered (and loved) by you—and, outside of skin care, that also includes the prettiest makeup and delicious-smelling hair care.
What are you waiting for? I’ve done the searching for you and rounded up my (and the Allure team’s) most adored products with video demos and written testimonies. It’s prime time to introduce these sensorial and effective formulas into your life and onto your face, body, and hair. Enjoy!
Best Amazon Prime Day K-Beauty Deals You Can Shop Now
Want more Amazon Prime Day 2025 deals? Lucky for you, we’ve rounded up the buzziest Amazon Prime Day beauty deals and the Best of Beauty Awards winners on sale you can shop right now. If you want a true cheat sheet, shop the Allure Amazon Storefront now.
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Our Top Amazon Prime Day Korean Beauty Deals
An overnight mask that actually stays on your face, tosses and turns, and all? “The way my skin looks with a layer of Medicube Collagen Night Wrapping Mask is exactly how I want my skin to look without it: glassy, glowy, and clear,” features director Dianna Singh says. For that, you can thank plumping hyaluronic acid, texture-smoothing niacinamide, and barrier-strengthening ceramide NP.
PDRN is all the rage right now, and at the forefront of an influx of PDRN-infused K-beauty products is none other than Rejuran Turnover Ampoule, which is made by the same company behind Korea’s most popular PDRN injectable by the same name. “PDRN helps with tissue elasticity and hydration,” says New York City-based dermatologist David Kim, MD.
I’m gonna be real: I’m not one to get in-office treatments, so this serum is the next best thing—my skin looks and feels more hydrated immediately and in the long run. It’s super lightweight, silky, and almost has this grippiness that doubles well as a makeup primer. I’m obsessed.
“I must say: This is the most powerful device I have ever used,” says editor in chief Jessica Cruel. She tends to only use the Derma Shot and MC Modes for her skin prep routine—and the latter is her favorite for lymphatic drainage before a big event or live TV taping. “Setting three out of five had my muscles twitching (in a good way). I also like that it has a screen that tracks the time, so I don’t have to keep track of beeps. I find the user experience is better than many microcurrent devices I’ve used in the past.”
These Best of Beauty-winning lip stains are incredibly affordable, come in a wide range of cute (and pigmented!) hues, and last the entire day—need I say more? Touch-ups are very minimal, even after heavy meals, and the wear is super comfortable, despite how long-lasting the formulas are. I prep my lips with a clear lip balm and wipe away the excess before applying the tint for added hydration—but if you’re looking for a glossier finish, I equally adore the Peripera Ink Mood Glowy Tints (which don’t need balm prep, in my experience).
Even if you have the most sensitive skin on Earth, Aestura’s Atobarrier 365 Lotion won’t cause irritation. It’s fragrance-free and only features skin-soothing ingredients such as ceramide NP and squalane. “This silky, milky formula absorbs at lightning speed and leaves my skin cashmere-soft,” says contributor Devon Abelman. “I appreciate that Aestura’s Atobarrier 365 Ceramide Lotion has a pump for quick, mess-free application.”
In my humble opinion, Iope’s retinols are unmatched in the K-beauty world. I alternate between the Best of Beauty-winning Retinol Expert and Retinol Bounce—the latter when my skin needs a hydrating boost. Retinol Bounce, which has pure retinol, encapsulated retinol, and granactive retinoid, melts into my skin, and my complexion is noticeably plumper after the fact. My moisturizer absorbs better, too. Chef’s kiss.
A vitamin C serum that doesn’t smell like garbage stewing on a hot summer day? Meet Dr. Althea’s Vitamin C Boosting Serum. “Even though it’s fragrance-free, I think Dr. Althea’s Vitamin C Boosting Serum smells like freshly squeezed Florida orange juice—pulp and all,” contributor Devon Abelman says. “Scent aside, I love how dynamic this formula is. It covers all the bases for achieving the healthy skin of your dreams: brightening, hydrating, smoothing, and healing. Texture-wise, it’s viscous and almost gel-like without feeling sticky.”
If this packaging looks familiar, yes, this is the FDA-approved version of the Round Lab Sunscreen that flooded our TikTok FYPs. While it has a slightly different name, Birch Moisturizing Sunscreen UVLock SPF 45+, this chemical, quick-absorbing formula lives up to its predecessor’s hype. “It disappears instantly, makes my skin feel hydrated thanks to the birch sap, and honestly, my only complaint is that it doesn’t come in a jumbo bottle so I can slather it everywhere,” contributor Christa Joanna Lee shares.
Big news: As a chemical sunscreen stan, I have never met a Korean mineral sunscreen—or any mineral sunscreen, especially untinted—that has this close to the feel of a chemical sunscreen. I only notice the teeniest tinge of cast in real life, but I honestly don’t think an observer would. (At least my boyfriend, who stares at my face quite a lot, couldn’t tell!) It applies so elegantly, like a lightweight moisturizer—hi, cica, snow mushroom, aloe, and niacinamide—and leaves my skin looking dewy, but not overly so.
“Oil cleansing for a few minutes every single night has taken my skin from good to great, and Man:yo’s Pure Cleansing Oil has been my go-to,” says Allure senior news editor Nicola Dall’Asen. “When my pores are particularly clogged, I can physically feel the sebum and dirt coming out after rubbing a couple of pumps of this gentle formula into my skin. It’s the only reason my facialists are always telling me there’s no need for extractions.
Beauty of Joseon’s Red Bean Water Gel is one of my all-time favorite Korean moisturizers, and I truly recommend it for combination and oily skin in particular. It’s so lightweight but packs a serious punch of hydration, and the gel texture gives my skin an immediate cooling and calming effect every morning.
Best Amazon Prime Day Korean Skin-Care Deals
Mixsoon’s Bean Essence is beloved for good reason. It provides a delightful balance of hydration and very gentle exfoliation that’s ideal for makeup prep and nighttime soothing alike. “I love using the Mixsoon Bean Essence as my serum step because it offers great hydration and skin-plumping benefits,” Sarah Lee, Glow Recipe co-founder, shared. I have to agree: Not only is the texture so fun to play with, but this essence is exactly what my skin needs when it’s feeling inflamed and parched.
“My main metric for cleansing balms is how easily they remove makeup (specifically eye makeup) and how soft my skin feels afterwards,” says commerce producer Sarah Hoffmann. “Dr. Althea’s Pure Grinding Cleansing Balm checks both of those boxes. The formula emulsifies so well and melts mascara, eyeliner, and the rest off like a total dream.”
The key point of Etude’s SoonJung pH 6.5 Whip Facial Cleanser is that it’s made with a low pH of 6.5—which is less likely to disrupt your natural barrier function—and features soothing ingredients like madecassoside and panthenol to keep skin happy. Even before I tried this cleansing foam out for myself, I saw a lot of hype on social media coming from people of all different skin types. This airy foam is so satisfying to use, and I love how gentle it is—it is, after all, fragrance-free—especially after I’ve gone to town breaking down my makeup with a cleansing balm or oil.
We adore Cosrx’s Advanced Snail 96 Mucin Power Essence because it helps brighten our complexions and enhances the absorption of our subsequent heavy-hitters, such as our expensive serums and creams. It’s simple math, really.
TWellage’s Real Hyaluronic Blue Ampoule is formulated with nine forms of hyaluronic acid to mimic the form naturally found in our skin to deeply hydrate and plump skin for hours. “It feels just as instantly replenishing and intensely hydrating as taking a big gulp of Gatorade when you’re dehydrated or under the weather,” says Abelman. “On days when my acne-prone skin feels sensitized or inflamed, I love putting on several layers to load it up with ultra-soothing nourishment. No matter how much I put on, though, it always leaves my skin bouncier and glossier.”
Like almost all Korean chemical sunscreens, Anua’s Zero-Cast Moisturizing Finish Sunscreen SPF 50 is a dream for anyone with dry skin. Since I have combo skin, I find that I can usually skip moisturizer and go straight into this sunscreen, which is infused with the usual but oh-so-good suspects like hyaluronic acid, glycerin, panthenol, and niacinamide. It makes my skin look so fresh and radiant! Plus, the cap doubles as a dosage tool to make sure you’re applying enough for your face. (I opt for two hefty finger lengths, which also works!)
Manyo’s Galac Niacin 2.0 Essence is a dream for oily or acne-prone skin because it’s infused with oil-balancing galactomyces fermentation filtrate and dark-spot-brightening niacinamide. Take it from shopping market editor Ang Trakoshis. “I keep this in my on-the-go skin-care bag because it’s loaded with niacinamide to even tone and panthenol to calm—two things my skin needs after a long day of travel,” she says.
Beauty of Joseon’s Revive Eye Serum is one of the most cost-effective eye treatments on the market. “I love the ultra-nourishing and soothing formula with the added (gentle) kick of retinal,” says cosmetic chemist Ramón Pagán. The anti-inflammatory properties of ginseng help minimize puffiness, while liposome-encapsulated retinal (a less-irritating form of retinol) brightens and smooths. I’m not easily convinced eye creams do much, but this custardy formula absorbs almost immediately and, more importantly, makes my undereyes look refreshed and slightly brighter.
Best Amazon Prime Day Korean Makeup Deals
This stuff is the pigmented blush of my dreams, meaning you truly only need the tiniest amount of product for a full-out flush (a.k.a. my preference). Not only is House of Hur’s Moist Ampoule Blusher packed with glycerin and apricot fruit extract for a hydrating finish, it’s so easy to blend out, whether you go in with your fingers (remember, a very light touch!) or a brush to really diffuse the product. It makes my cheeks so juicy and plump—what more can I want?
Like the House of Hur blush, I bought my first Amuse lip tint during a recent trip to Seoul. Even though it’s a bit sheerer than my typical choice of lip tint, I find no fault in its incredibly hydrating, glossy finish. I’m not into traditional lip glosses, so the fact that this gives me sheen without feeling sticky at all is amazing. I want at least one, if not two more!
Can you sense a pattern? I picked up this Clio cushion foundation in shade 23N Ginger during the aforementioned Asia vacation a few months ago, so it’s a tad too light for my complexion right now, but I’m still very much into the dewy finish and buildable coverage. Then, I found out that Clio has expanded its shade range (to 20 total shades) after I had arrived back home. Where was my call, Clio? Just kidding. Anyway, if you’re into the dewy-dumpling look, this compact is for you. While it emphasizes my shine a bit too much for my liking upon application (as you see in the after photo), it’s nothing a bit of setting powder can’t fix.
In this sweet duo, you’ll get a full-size Fwee Glowy Jelly Pot—a bouncy lip and cheek tint—and a keychain version, which features a tiny portion of the product, and looks so cute as a bag charm.
Best Korean Hair-Care Deals
Hair oils have a reputation for feeling heavy, especially on fine hair, but Mise En Scene’s Hair Serum does nothing of the sort. My hair, despite only having a bit of bend, gives way to a ton of flyaways every time I blow-dry or air-dry. Perhaps I’m not skilled enough with my blow-dryers, but this serum, which has a boatload of oils—most notably, golden Moroccan argan oil—tamed my frizz and flyaways as best as a post-wash product ever has, which is very high praise.
A dream for damaged hair, Elizavecca CER-100 Collagen Ceramide Coating Protein Treatment. Whether your hair has been fried from hot tools or color treatments, this treatment coats every strand using ceramide 3 and collagen. “After shampooing, I saturated my hair in this protein treatment, and it effortlessly unraveled every knot in about a minute flat,” says contributor Devon Abelman, who colors her hair every month. “I rinsed it out after about three minutes, and my hair felt like cashmere.”
K-beauty Amazon Prime Day deals won’t be around forever, so act fast and bookmark this page as we add more recommendations. Happy shopping!
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