The NBA fan factory has a mission: Create, nurture and engage


George Aivazoglou, Head of Fan Engagement and Direct-to-Consumer for Europe and the Middle East, during an interview with Efe in Madrid, Spain on 21 October 2021. EFE/Javier Lizón

The NBA fan factory has a mission: Create, nurture and engage

George Aivazoglou, Head of Fan Engagement and Direct-to-Consumer for Europe and the Middle East, during an interview with Efe in Madrid, Spain on 21 October 2021. EFE/Javier Lizón



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