For social media marketing to succeed, you must gain your audience’s attention, determine the best time to post on social media, and get them to engage. Brands can largely accomplish this engagement by serving high-quality social media content, but that’s not the only factor influencing reader retention. The timing of your content matters as much as what you publish.
Your audience is much more likely to engage with a post if you publish it when they are actively on social media. The challenge is determining the best time of day to post on social media.
Your Posting Schedule and Your Audience
How do you know the best time to post on social media? Your platform should influence your posting schedule and audience. Start by getting to know your target followers.
The best singular answer to the question, “When is the best time to post on social media?” is “when your current and prospective customers are online.” Unfortunately, there’s more to it than that. In addition to audience preference, you must consider the differences between one platform and the next.
Fortunately, there is a lot of excellent research on this very topic. Here’s a platform-by-platform breakdown of the best time to post on social media:
Best Time to Post on Facebook
If your Facebook page has become the flagship of your social media presence, you are not alone. Many brands now use Facebook for most of their marketing efforts. Some have even opted to use the platform as their de facto website. So it’s essential to know the best time to post on Facebook.
Data taken from this study should help:
- Peak engagement hours on FB are Monday from 8 AM to 1 PM and Tuesday from 8 AM to 2 PM
- The worst day for audience engagement is Sunday
- The most consistent engagements occur on weekdays from 8 AM to 2 PM
Take this as a guide, not as an absolute. What works for you may vary from these stats. Use data on FB insights and other sources to determine when your audience is online and when to publish your Facebook ads to get the best engagement.
Finally, keep the relevance factor in mind. That overrides everything else. You’ll get the best engagement when your content is relevant.
For example, if you are throwing a surprise sales event Sunday morning, you want to post it throughout the day on Friday and Saturday. The fact that weekends are generally poor for engagement is irrelevant.
Best Time to Post on Instagram
Instagram (IG) is known for two things: it’s a fabulous platform for eCommerce brands with audiences eager to discover new products and brands, and for its famously complex algorithm.
To truly master this platform, you must deeply understand how IG business analytics works. That includes understanding the best time to post on IG for the best possible results. Here are some data points to help you get started:
- The best days and times overall are Tuesdays between 7 AM and 10 AM and Wednesdays between 9 AM and 12 PM
- There is also significant engagement on other weekdays, beginning as early as 5 AM
- Sunday is the worst day for post engagement on Instagram
The times to post on IG appear to align with lunch hours and the period just after, likely when people spend a bit of spare time checking out products and keeping up with their favorite influencers.
Best Time to Post on LinkedIn
LinkedIn is an undeniably valuable platform for B2B content marketing, engaging in employer branding, and sharing updates about your company. However, like other social media channels, timing is absolutely everything.
Here are a few helpful facts on this:
- Weekends are the worst for LinkedIn engagement
- Wednesdays, Thursdays, and Fridays during the workday are best for engagement
- Other weekdays also get a reasonably decent response during the day
Of course, if you are trying to reach a global audience, the middle of the workday could be any time.
One way to deal with this is to post new content during daytime hours for your largest audience. Also, keep in mind that some audiences simply don’t conform to expectations. Use analytics tools to help determine when your posts get the most traction.
Best Time to Post on X
Because of the platform’s nature, it’s possible to post on X (formerly Twitter) several times each day. Many companies use X to share news, share insights, and engage in conversations.
There may not be a bad time to post, but there are better times, especially if you want as many people as possible to see your content.
Here’s a few helpful information:
- The best day for posting on X overall is Wednesday
- Tuesdays and Thursdays are also high-engagement days
- If you post on Wednesday, do it between 9 AM and 3 PM.
- On Tuesday and Thursday, try to post between 9 AM and 12 PM
- Engagement is reasonably low on Sunday and Monday
If you favor X, there is some good news overall. Since the pandemic, engagement on the platform has increased notably.
Best Time to Post on TikTok
Because it’s so new, significantly less research has been done on TikTok than on other platforms. Still, it’s important to know how to get the most engagement from this fast-growing platform.
Fortunately, there is some excellent data to help with that:
- Highest engagement times: Tuesday 8 AM, Thursday 3 PM, Friday 1 AM
- There’s more engagement earlier in the day during the week
- Engagement drops off between 6 PM and 9 PM on weekends
Brands that use TikTok should note that the highest engagement times on the platform tend to come in bursts and then drop off again. Also, remember that the data for TikTok is likely more volatile than that of other platforms.
Analyzing Your Own Social Media Data
Your brand is a unique creature in the wild social media jungle, and so is your following. That means your peak posting time might not sync perfectly with the general sweet spots we’ve given you.
This is where the treasure hunt begins: built-in analytics tools. They’re your secret decoder for understanding the mysterious results of your posts. Your new marketing strategy must include Instagram Insights, Facebook Analytics, X Analytics, and LinkedIn Page Analytics. These insights will spill all the details about your audience – who they are, when they’re most likely to be online, and which posts are getting them pumped.
But here’s the kicker: you can’t just give this a once-over and call it quits. This is an ongoing strategy. Keep your eye on the game, and tweak your tactics based on your discoveries. Play around with different posting times, observe the fallout, and then carve out your timetable for when your followers will most likely be active.
Don’t forget to call in some reinforcements. Third-party social media analytics tools can furnish even more intricate reports, allowing you a deeper dive into your audience’s behavior and how to whip up a frenzy.
Remember, succeeding on social media is about the dance between you and your audience. The better you understand them, the better you can engage them, amuse them, and pump up your brand’s presence.
Automating Your Social Media Posting
What can you do when the best time to post on social media is outside your regular business hours? This consideration is common for companies that do business globally and must consider a 24-hour posting schedule. Brands with a wide-ranging audience demographic also experience this.
In that case, it’s automation to the rescue. There’s no need to stay up all night until it’s the best time to post on social media. Instead, take advantage of available tools that allow you to set up a social media calendar and schedule posts ahead of time.
Maximize Your Reach with Oyova’s Social Media Strategy
Knowing when to post is just as important as what you post. At Oyova, we don’t rely on guesswork—we build data-driven social media services tailored to your audience’s behavior across every platform. Whether targeting early-morning scrollers on Instagram or midday professionals on LinkedIn, we help you pinpoint the best days and times to post for maximum visibility and interaction.
From real-time analytics to automated scheduling and performance tracking, our team empowers you to reach your audience when they’re most active, without stretching your internal resources. If you’re ready to stop missing windows of opportunity and start seeing real results from your content, contact us today!
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