The Best Link Building Marketplaces / Platforms in 2025

By Darko Brzica, Founder of Occam Digital.

Let’s get something straight from the jump: Link building in 2025 is an entirely different beast! The days of “cheap guest post” spreadsheets are over, Google has neutralized almost all of those links… Now you NEED authority, trust, and topical relevance to truly rule the SERPs, and if you’re buying links from a stale, unvetted platform, you’re not building authority. You’re playing Russian roulette with your brand’s future in the SERPs.

Corporate SEOs, agency leads, and brand managers, this guide is the definitive review of the platforms actually moving the needle, with direct experience using them for brands where “losing rankings” isn’t just a vanity hit, it’s a budget cut or job loss!

We’re cutting out the AI filler, the “link-building” hyphenation errors, and the endless fake user reviews. Instead, you’re getting real analysis of the actual link building marketplaces worth your budget in 2025, ranked by quality, scale, transparency, pricing, and, most crucially, real results.

The Top 10 Link Building Marketplaces

Let’s be clear: Not every link marketplace deserves to be on this list. We’ve vetted these platforms on inventory size, publisher quality, vetting process, risk management, pricing structure, and, most importantly, track record of results in competitive niches where your link profile is everything. If you don’t see the platform you’ve been spammed about in Facebook groups or LinkedIn DMs, there’s probably a reason…

1. PressWhizz

PressWhizz isn’t just another “outreach” platform. It’s the only true “SaaS” link building marketplace that’s actively investing in publisher acquisition, AI agents, automated vetting, and direct relationships. Over 25,000 public publishers and a private inventory of 22,000 sites, not scraped lists, but real publishers added every month.

They’ve got fully transparent pricing, FREE to use metrics, and zero tolerance for resellers or deindexed spam.

• Unique Selling Point: Direct access, live inventory updates, strict QA, full transparency, and API integrations for agencies.
• Who It’s For: Brands, agencies, and affiliates who take compliance and scale seriously, and actually care about publisher trust.

2. Collaborator Pro

Collaborator Pro has quietly become a major player in the European and CIS markets, with a focus on business, finance, tech, and news publishers. Their dashboard is fast, the inventory is curated, and the pricing is far more reasonable than the US-centric competition.

• Strengths: Heavily curated, strong regional inventory, lots of direct relationships.
• Weaknesses: Limited English-language support, some slower turnaround times on certain sites.

3. LinkHouse

LinkHouse was once “the Polish marketplace,” but in 2025 it’s a global player, especially for iGaming, tech, and SaaS placements. They’re one of the few with a truly open API, advanced filters (real traffic, topical trust, etc.), and reliable support.

• Strengths: API, solid pricing, deep site stats, strong in the EU.
• Weaknesses: Some inventory is getting recycled or syndicated; watch for sites listed elsewhere.

4. WhitePress

WhitePress is the largest in sheer numbers, with 70k+ sites on paper. But be warned: They have a “quantity over quality” problem, with a ton of resold, outdated, or outright low-value domains. If you want scale and don’t mind sorting the wheat from the chaff, it’s an option.

• Strengths: Sheer volume, bulk-buying.
• Weaknesses: A minefield of resellers, price gouging, and deindexed domains if you’re not careful.

5. Adsy

Adsy is less known but has a well-curated inventory, especially in business, tech, and general news. Their platform is simple, but their vetting is solid and prices fair.

• Strengths: Straightforward, less spammy than most mid-tier platforms.
• Weaknesses: Not as much depth in ultra-competitive verticals.

6. MeUp

MeUp is a rising star out of Central Europe. It’s built its reputation on direct relationships with niche publishers, particularly in SaaS, finance, and iGaming. What sets MeUp apart is their actual communication with site owners—real editorial relationships, not mass reseller spam. You’ll find fewer “big media” brands, but a much stronger tier of niche-relevant placements that aren’t on every platform’s list.

• Strengths: Fast support, authentic site relationships, low overlap with the usual spammed lists, clear risk vetting.
• Weaknesses: Inventory isn’t massive, and some verticals (health, general news) are still developing.

7. Authority Builders

Authority Builders (AB) remains a go-to for US-based agencies that want clean, straightforward placements. Their prices are high, but the quality control is consistent.

• Strengths: Agency focus, real support, consistent inventory.
• Weaknesses: Pricing, limited global reach.

8. Fat Joe

Fat Joe isn’t a “self-serve” platform but their guest post and niche edit offerings are transparent and reliable for agencies who want hands-off fulfillment.

• Strengths: Turnkey, good reporting, no BS.
• Weaknesses: Less control, some placements can be recycled.

9. SeoClerks

If you need the cheapest of the cheap, SeoClerks has everything… including more spam than you’ll see in a decade. Not recommended for corporate or agency use, but a lot of marketplaces buy their “inventory” from here, and it’s still a better alternative to Fiverr.

• Strengths: Price. That’s it.
• Weaknesses: Risk, quality, legal exposure, and more risk.

10. Loganix

Loganix has built a loyal following with agencies who want both quality and transparency, not just a firehose of domains. Every placement is checked, their site data is up-to-date, and they won’t tolerate deindexed garbage or vague metrics. While their inventory leans heavy on English-speaking (US, CA, UK, AU) markets, it’s one of the safest options for brands with real compliance requirements.

• Strengths: White-glove support, up-to-date metrics, great for regulated industries and US/EU agencies.
• Weaknesses: Premium pricing, less coverage for non-English or “off the beaten path” verticals.

What is a Link Building Marketplace? (And Why Most Don’t Deserve Your Budget)

Before you torch your budget on the latest “premium” link building platform that spammed your LinkedIn, let’s define what actually matters in 2025.

A link building marketplace is a digital platform where brands, agencies, and independent SEOs can buy or request placements (links, mentions, PR, advertorials) on external sites for the purpose of improving their own site’s rankings and authority. At a basic level, it’s supply meets demand. But at a real, enterprise level, it’s about curation, risk management, entity matching, and genuine publisher relationships.

Here’s what separates the platforms that work in 2025 from those that’ll get you algorithmically buried:

• Scale and Quality of Inventory: If a marketplace has 500 “DA 90” blogspots and no access to major news, industry, or niche sites, run. Modern marketplaces need thousands of real, regularly updated domains, with fresh additions every month, not recycled garbage.
• Transparency: Who actually owns the sites? Are you buying direct, or through a daisy chain of resellers, all adding their own markup? Transparent marketplaces show you domain names, traffic, history, and pricing—no “mystery” placements.
• Compliance & Risk: After Google’s latest rounds of manual actions, platforms that can’t prove they regularly cull deindexed sites or resellers are a lawsuit waiting to happen for your agency or brand.
• Support & API Access: 2025 is the year of automation. If your marketplace isn’t ready to integrate with your in-house reporting or link management stack, you’re already a year behind.

In short, a real link building marketplace in 2025 is part SaaS, part digital PR, part data warehouse. It’s not a CSV dump with PayPal checkout, but most are, unfortunately, still stuck in 2018.

How to Choose the Right Link Building Marketplace for You

Choosing a link building marketplace in 2025 is a lot like picking a trading partner on Wall Street: Get it wrong and you don’t just lose money, you risk regulatory issues, reputation, and long term brand equity. The “best” platform isn’t the one with the most domains, the slickest UI, or the lowest prices, it’s the one that matches your actual business needs, compliance requirements, and risk appetite.

Here’s how to separate the platforms that will build your brand from the ones that’ll tank it:

1. Start With Your Risk Profile

• Enterprise/Corporate: If you’re running SEO for a regulated brand, public company, or anything with legal/PR exposure, you need a marketplace with verified, clean inventory, regular deindex checks, real publisher relationships, and an actual compliance policy. PressWhizz and Loganix are designed for you—full transparency, strong QA, and no tolerance for garbage.
• Agency/Affiliate: You can push the boundaries a little further, but you still need to avoid obvious spam or resale chains. Platforms like LinkHouse, Collaborator Pro, and MeUp strike a good balance: wide selection, reasonable vetting, and enough depth to keep your campaigns fresh.
• “Churn and Burn”/Short-Term Projects: Fine, go wild with SeoClerks or WhitePress.

2. Check Real Inventory, Not Hype

Don’t fall for “70,000+ domains” claims. What you want:

• How many unique, active sites are being added each month?
• How many of those are actually indexed and ranking in Google?
• Can you see the real domain, not just a “sample”?
• Are you buying from the source, or paying 3 middlemen?

Pro tip: If a platform won’t show you the live domain before purchase, walk away.

3. Demand Transparency in Pricing & Metrics

• Is pricing direct from the publisher, or inflated by platform/reseller markups?
• Do you see all critical data: organic traffic, niche, historic rankings, recent deindexations, sponsored content history?
• Is there an API or bulk data access if you need it?
• Are there minimum spend thresholds or hidden fees?

4. Evaluate Niche and Geo Coverage

• Does the marketplace specialize in your actual vertical? (iGaming, SaaS, Health, Fintech, Local, etc.)
• Are the publishers topically relevant, or just generic “write for us” blogs?
• Is there real international coverage, or just recycled US/UK inventory?

5. Test Support & Fulfillment

• How fast and how well does support respond when something goes wrong?
• Are placements reviewed and approved, or are you left chasing site owners yourself?
• What’s the turnaround time for average orders?
• Can you get a refund or replacement if a link gets deindexed within 30-60 days?

6. Scrutinize Compliance and Deindexation Policies

• Does the platform cull deindexed or penalized sites every month, or are they just recycling old junk?
• Is there a published compliance policy for sponsored links, nofollow/sponsored attributes, and publisher conduct?
• Are all placements clearly labeled for compliance (where legally required)?

7. Look for Automation & Integration

• If you’re running campaigns at scale, does the platform integrate with your reporting or management systems?
• Are there bulk order, white-label, or reporting features that fit your workflow?
• Is there a roadmap for automation, or is the platform stuck in the “manual Google Sheet” era?

Real, Field Tested Advice: Pick one primary marketplace as your “source of truth” (ideally PressWhizz or Loganix for serious brands/agencies), but maintain 1-2 backups for niche verticals or secondary geos. Don’t rely on any single platform for your entire link strategy, always diversify. And above all, test small, scale what works, and cut ruthlessly what doesn’t. You’re not buying links, you’re investing in authority. Act like it.

Ready to see which platform really delivers? Build your shortlist and run a controlled campaign, let the results (and the support tickets) do the talking!

Final Thoughts

If you made it this far, congratulations, you’re already ahead of 99% of “SEOs” who think blasting the same list of resold domains from 2017 will move the needle in 2025. The reality? Link building is no longer about who can buy the most links or find the cheapest “DA 50+” placement. It’s about finding trusted partners, building relevance, and investing in platforms that actually protect your brand as much as they promote it.

Marketplaces like PressWhizz, Collaborator Pro, LinkHouse, MeUp, and Loganix aren’t just vendors, they’re SEO infrastructure. They’re what separates a campaign that survives the next core update from one that ends up in someone’s “SEO fails” thread on LinkedIn…

If you want to win, here’s what you do:

• Stop obsessing over inventory size and start vetting for real, indexed, niche-relevant publishers.
• Demand transparency at every level: pricing, relationships, compliance.
• Treat every placement as a long-term investment in your brand’s authority—not a disposable hack.
• Don’t put your entire link strategy in the hands of a single platform, but know which ones are worth betting on for the long haul.

2025 will be the year of real authority and real relationships. Buy links like your job depends on it, because for most corporate SEOs, it actually does.

Ready to play in the big leagues? Stop acting like it’s 2015, and start demanding more from your link building partners. The SERPs don’t reward mediocrity.