Overcoming Common SEO Challenges For Launching A Business

Overcoming common SEO challenges for launching a business sounds like a hassle, but realistically, if you have an hour (or so) to spare every week, it’s not as hard as it seems.  

There’s a lot of emotions tied to launching a new business- overwhelm, excitement, stress, reconsidering every life choice that brought you to this point, etc. With your business plan and branding in place, you’re almost all set to go. But what about online visibility? 

Nowadays, we live in a digital-first world, meaning that getting found online is critical to launching your business successfully. And what’s the most important cornerstone of online visibility? SEO, of course.  

It’s our job at GrowTraffic to help launch start-ups and lay the digital marketing foundations for long-term success. We combine our expertise in SEO, social media, PPC, and website development to help businesses stand out in their respective competitive market.  

If you’re launching a business and struggling to get traction online, here are some of the most common SEO challenges you’ll face and (more importantly) how to overcome them. 

Common SEO Challenges For Launching A Business 

1. Building Domain Authority From Scratch 

The Challenge: 

A new website starts with zero domain authority. This means when you launch a new business/website, you’re at a disadvantage compared to established competitors who’ve been building their online presence (and backlinks) for years. 

How To Overcome It:  

Focus on producing high-quality, valuable content that naturally attracts links. You can also: 

• Submit your site to trusted directories 

• Guest blog on relevant industry websites 

• Network with local businesses for backlink opportunities 

For more information on this, check out our blog on how to build backlinks. 

2. Lack Of Indexed Pages 

The Challenge: 

A search engine, say Google, must index your website in order for it to appear in SERPs (search engine result pages). It can be challenging for newly launched businesses, as indexing can take some time. For brand new websites that have little to no content, it may take a while for crawlers to register it. 

How To Overcome It: 

You need to make sure your website is easily ‘crawlable’: 

• Ensure internal linking is strong 

• Avoid “noindex” tags on key pages 

• Create valuable, keyword-rich content 

We help our clients set up all the right technical SEO elements from the beginning, saving time and avoiding delays in visibility. 

3. Getting The ‘Content Ball’ Rolling  

The Challenge: 

Many new businesses launch with a bare-bones website – a homepage, about page, and a contact form. While this is a start, it’s not enough to create impact with SEO. Content marketing and SEO are powerful allies; you need a mixture of both to create any impact online. 

How To Overcome It: 

You need to expand the content on your website and make it helpful to searchers. Create: 

• Service or product-specific landing pages 

• A regularly updated blog 

• Case studies, testimonials, or portfolio pages (to build trust) 

Content helps Google understand what your business offers and gives you more opportunities to target relevant keywords. That’s why we specialise in producing human-written, helpful content.  

4. Choosing The Wrong Keywords 

The Challenge: 

It’s tempting to go after broad, high-volume keywords. If it were us, you might assume we’d go after “marketing agency” or “web design.” However, broad keywords are often too competitive for a new business. 

How to Overcome It: 

Instead, target long-tail, local, or niche keywords. For example (if you happen to also be a digital marketing agency): 

• “PPC services for local tradespeople” 

• “SEO consultant in Lancashire” 

• “Digital marketing training for small businesses” 

At GrowTraffic, we conduct thorough keyword research tailored to your business goals, ensuring your content targets terms with the best potential for ranking and conversion. 

5. Slow Website Speed And Poor User Experience 

The Challenge: 

SEO and website development are highly technical practices. While you may be prioritising getting all the relevant information for your business on your website, the result can be slow loading speed, a cluttered aesthetic, and complicated site navigation. This will frustrate site visitors and may negatively impact your bounce rate.  

How to Overcome It: 

• Optimise images and use proper compression 

• Choose reliable, fast web hosting 

• Ensure your site is mobile-friendly 

• Use clear navigation and calls to action 

Our web dev experts at GrowTraffic ensure our clients’ websites are SEO-ready from day one, with speed, structure, and user experience in mind. 

6. Lack Of SEO Knowledge Or Strategy 

The Challenge: 

SEO can be complex and time-consuming, especially when you’re juggling everything else involved in launching a business. Without a clear strategy, it’s easy to waste time and resources on ineffective tactics. 

How To Overcome It: 

• Work with an agency that specialises in SEO for start-ups 

• Develop a 6–12 month SEO roadmap focused on realistic growth 

At GrowTraffic, we not only manage SEO for our clients but also offer training to help you understand how it works, so you’re empowered to run things on your own.  

Overcome Common SEO Challenges For Launching A Business With GrowTraffic 

We hope this blog has helped with overcoming common SEO challenges for launching a business. The most important takeaway for you to understand is that SEO isn’t a quick fix, especially if you’re a new business.  

SEO takes time, effort, and consistency. And with the right approach, it does garner impressive results and steady growth. Don’t just take our word for it, check out some of our real case studies on SEO work we’ve done.  

If you’re launching a business and want to start on the right digital foot, GrowTraffic is here to help. Shoot us an email or give us a call, and let’s have a chat about how we can support with overcoming common SEO challenges for launching a business.