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While we’ve already made some predictions about the biggest trends that will influence shopping, editorials, and the red carpet next season, we have further insights into how the fall/winter 2024 runway collections will impact style in the second half of the year. Specifically, Net-a-Porter recently presented its seasonal report, including the top trends to know in fashion and how they are impacting its buys as a retailer.
Though there are plenty of directional fashion looks that make it onto magazine covers and runway reporting, those items don’t always translate to what shoppers want in their carts and what hits the market—so this is where we get a closer look at the exact trends and pieces that will land in-store and on the online shelves. Net-a-Porter’s Market Director Libby Page distilled exactly which trends the retailer is betting big on for the upcoming season, backed up by data and their instincts as buyers. Ahead are the five fall 2024 trends that will shape fashion next season, according to Net-a-Porter.
Nostalgic Elegance
“Fashion month was steeped in nostalgia, with many brands harking back to the iconic styles of the ’40s—a pivotal era that birthed the fashion show and witnessed a significant boom in the industry. It wasn’t just the formats that had nostalgic references; the collections themselves echoed elements of the past, as demonstrated by the trends. Notable shows included Alaïa, who hosted in their Paris Maison, Rick Owens [who] showed in his home, and The Row, [which] enforced a return to good, old-fashioned notepads and pencils.
A marked departure from the oversize, masculine-led shapes of recent seasons, designers presented looks that could have been lifted straight from the costume department of The New Look or Feud: Capote vs. The Swans. Hourglass and collarless jackets, minidresses, car coats, knitted twinsets, and full skirts all came together as we step into the age of elegance—a return to dressing that embraces femininity. Despite perceptions of unattainability, this trend, predominantly driven by coveted items, has been celebrated for months and is poised to set the tone for the rest of the year.”
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ME+EM
Heavy Cotton Sateen Maxi Skirt
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Bottega Veneta
Long Clutch Andiamo With Handle
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ALAIA
Leather Ankle-Strap Pumps
Personality Pieces
“This season was all about embracing personality and individual style with big, bold accessories standing front and center—a refreshing departure from the pared-back aesthetic that we saw for spring. Bags and shoes were colorful, textured, and outsize, and statement hats, gloves, and fashion jewelry all played a key role in creating the runway looks.
Our job is to anticipate the next It accessory so that among a sea of choice, our customers come to us as the curation authority. We anticipate that strong statements will feature prominently in our bestseller lists. Some of our big bets include Balenciaga’s maxi Bel Air and Bottega Veneta’s smooth Andiamo bags, Gucci’s platforms, Alaïa’s colorful ankle-strap pumps, and Chloé’s thigh-high boots within shoes. Another highlight for accessories this season was the abundance of hats, from buckets to pillboxes and berets. Altuzarra was a favorite for this trend, and Jil Sander [was] another one to watch.”
(Image credit: Launchmetrics)
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Alaïa
Ballet Flats Jewel in Fishnet
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LOEWE
Donut Gold-Tone Chain Strap
Burgundy
“With every season comes a new preeminent color story, and fall winter 2024 has dialed things down with moody hues. The standout color for the season is a deep burgundy, a sophisticated sibling to vivid red. Sabato de Sarno led the way with his debut spring/summer 2024 collection at Gucci and continued to develop this for fall/winter. The popularity of the color is already translating into sales, with an 18% increase for spring/summer 2024 versus spring/summer 2023.”
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Alaïa
Archetypes Angie Off-the-Shoulder Ribbed-Knit Bodysuit
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BOTTEGA VENETA
Lauren 1980 Teen Small Intrecciato Leather Clutch
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ZARA
Satin Effect Dress ZW Collection
British Countryside
“Brands presented a nod to British country living alongside a dose of femininity. Daniel Lee’s Burberry showcased quintessential Britishness through traditional checks. And Jonathan Anderson drew inspiration from Albert York’s abstract landscapes at Loewe, evoking a sense of rural charm.
Most-wanted items included duffle coats at Victoria Beckham, preppy and Fair Isle knits at Gucci and Bally, and shearlings at Gabriela Hearst and Isabel Marant.”
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BURBERRY
Pleated Checked Wool Midi Wrap Skirt
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TOTEME
Riding Leather Knee Boots
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Reinvented Workwear
“The demand for [workwear] has continued to rise, and this year has reached a new peak with ‘Wardrobe Staples’ being our top visited ‘Shop By’ edit on [the] site. Designers set out a charge of confident, unique, and styling-led looks to update even the simplest of items, ready for customers to infuse personality into their professional attire. The runways served as a masterclass in elevating workwear and introducing new ideas and items.
Bally presented an irresistible fit-and-flare pencil skirt and Jil Sander confirmed that a subtle touch of pale blue makes everything chicer. For trousers, it was all about slim legs—be that tailored, straight, skinny, or capri. We also saw a shift back to a more feminine silhouette.”
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Tory Burch
Cotton and Linen Daisy Coat
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MANU Atelier
Mini Tote Du Jour
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TOTEME
Organic Cotton-Blend Bouclé Maxi Skirt
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