LTK Fall Sale 2025: What it is & how it works

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The 2025 LTK Sale is live September 26-29

If you’ve ever seen an influencer talking about the LTK Sale, you may have wondered what it was, how it worked, and if it was worth shopping. And if I’m being 100% transparent with you, I’ve even wondered about those same questions, and I am an influencer/blogger!

For some reason, when LTK has done in-app sales in the past, I’ve found them a little confusing. Like, is everything in the app on sale? Do I have to shop through the app? What brands are included?

Over the years, I’ve spent some time on the phone with my rep from LTK, and got my own personal questions nailed down so that I could answer them here for you! Now that I understand how it works, I think this LTK Fall sale is VERY worthwhile. And while LTK has in-app sales a couple of times a year, the options with this year’s fall lineup are definitely worth shopping.

Let me explain why this sale is so great, when it’s happening (this week!), and what to buy (and with what promo codes!).

LTK Fall Sale 2025

First things first: the LTK Fall Sale for 2025 is happening NOW! The dates are September 26-29, so you have only four days to shop.

How does the LTK Sale work?

Various brands partner with LTK to offer private promo codes to app users. The brands change with each LTK sale, and as I said, this year’s list is the best I’ve ever seen. This fall, eight brands are included in the sale.

The promo codes are only available within the LTK app, so as you scroll and find items you want to add to your cart within the app, you can copy and paste the secret code from the app to use at checkout on the retailer’s website.

LTK App

The goal is to have shoppers use the LTK app, find products there, and then copy/paste the code and checkout in their browser. However, as soon as the sale starts, I’m going to snag all of the promo codes from the app and put them in this post, so if you prefer to browse on your desktop like I do, you can still shop the sale. Even if you don’t shop through the app, you do still need to use an LTK link, so any of my links below should allow you to use the codes.

However, if you are already LTK app user, you’ll find that the sale shopping experience is a good one. Anything included in the sale will have a little sticker that reads “LTK Exclusive Sale” so you can scroll through your favorite influencer’s outfits on the app and note what’s included right there. Here’s how it looks on my LTK profile:

To recap, here’s how the LTK sale works:

Who: Anyone who uses the LTK app can shop the sale. Or anyone who has an LTK product link and the code.

The app is free to download, and I have a blog post explaining how to use the LTK app. Be sure to follow me on the LTK app to see how I’ve styled some of my sale picks. I will also pull anything included in the LTK Sale into a collection on LTK so you can see it all in one place.

What: A 4-day sale with 8 participating brands. These brands have private promo codes that are only available to app-users.

When: September 26-29

Which brands are included in the LTK Sale?

The following brands are participating in the LTK Sale, and as soon as the sales are live, I’ll add the promo codes. They’re listed in order of my favorite brands / most-shopped brands but I included them all in case there are others you like.

• Abercrombie and Fitch – 25% off sitewide (code is stackable)
• Vuori – 20% off for new customers
• Aerie – 20% off sitewide (code is stackable)
• Dibs – 20% off sitewide
• Pura – 25% off sitewide
• Etsy – 20% off for first-time buyers
• American Eagle – 30% off sitewide (code is stackable)
• Elf Cosmetics – Free full-size bronzing drops with $25+ purchase

My LTK Sale Picks

Abercrombie and Fitch

Abercrombie is one of my favorite places to shop, so I cannot wait for a discount. I own SO many styles of their jeans (both regular and maternity) and a bunch of their other clothes, too. Now is the best time to order a few different styles of denim shorts to try as well. I shared my favorite jean shorts for moms in this post, and two are from Abercrombie: the High Rise Loose Shorts and the High Rise Dad Shorts.

Here are a few favorites to click through as well:

Vuori

Vuori is one of those brands I always keep an eye on when they go on sale because they are known for their high-quality, and unbelievable comfortable pieces… and they live up to the hype. They’ve got such a great selection for both men and women. Tommy practically lives in the performance joggers, and I love that Vouri’s women’s styles feel equally polished and comfortable.

Dibs

I learned about dibs beauty a few years ago and tried a few of their products. Then I partnered with them in the spring and loved EVERYTHING I tried. The baked blush, baked bronzer, and blush/bronzer stick are my top 3 favorites. And honestly, I’d grab the makeup brush too because it’s amazing (they are known for it!).

Etsy

Etsy is such a fun place to shop during a sale because you can find the most thoughtful, unique pieces – whether it’s something for your home, a personalized gift (great for birthdays and graduations), or a little treat for yourself.

Aerie

20% off sitewide!! I am really excited about the Aerie sale because I have recently (since having kids) become athleisure-obsessed.

Pura

I have so many friends who absolutely love their Pura scent diffuser. I love that you can choose from so many scents from different brands, and that the Pura diffuser is customizable so you can set it and forget it.

Elf

I don’t have any Elf makeup, but my content manager says not to sleep on their brushes. I feel like makeup brushes are the most annoying thing to buy, so now is a perfect time with the LTK sale.

Happy shopping!!

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