LeBron James Steps Into new territory with new investment deal and brand partnerships | TGQ INC. – We Sell Mindset, Not Products

LeBron James has become a global face in professional sports. Throughout his career, James has partnered with some of the world’s biggest brands. The A-list includes Nike, Beats By Dre, PepsiCo, Warner Bros., and many others. Upon the NBA season, James has recently announced his partnership with the forward-thinking home fitness company Tonal. James will serve as an investor and brand partner, joining the elite athletes within the Tonal family. The list of athletes includes Serena Williams, Stephen Curry, Klay Thompson, Tony Gonzalez, Drew Brees, Maria Sharapova, Michelle Wie, Paul George, Sue Bird, and Larry Fitzgerald. James spoke highly about the effectiveness of Tonal and how they shape the future of fitness.

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