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Launching September 2025
If you love luxurious, high-performance beauty that’s also cruelty-free, then you’re going to want to mark your diaries for the Kay Beauty UK launch. The brand is officially coming to the UK this September, exclusively at Space NK! Here’s everything you need to know.
What is Kay Beauty?
Founded by Bollywood superstar Katrina Kaif, Kay Beauty has been making waves in India for its skin-loving formulas, trend-forward shades, and flawless performance. Now, we can finally get our hands on it without international shipping fees.
I’ve been lucky enough to test some of the hero products ahead of the UK launch at Space NK, and I’ve got all the swatches, textures, and thoughts for you right here.
Kay Beauty UK Launch Details
- Launch Date: September (exact date TBC)
- Stockist: Space NK (online & in-store)
- Range Highlights: Face, eyes, lips, multi-use colour products
- USP: Enriched with skincare ingredients, vegan & cruelty-free
My Kay Beauty UK Review & Swatches – What to Buy
Kay Beauty Illuminating Liquid Luminizer – Shade Champagne
Price: TBC
What it is: A silky, blendable liquid highlighter that gives the skin a natural lit-from-within glow.
Formula feel: Lightweight and hydrating – sits beautifully on top of makeup or mixed into foundation.
Shade notes: It’s available in 3 shades. I have shade Champagne to show you.
Swatches:
Kay Beauty Eye Stylist Liquid Eyeliner in shades Sizzling Mocha & Black Canvas
Price: TBC
What it is: Precision-tip liquid eyeliner with intense colour payoff – smudge proof, transfer proof and water-resistant
Formula feel: Smooth application with Chamomile and Eucalyptus extract
Shade notes: Available in 8 shades – I have 2 to show you:
- Sizzling Mocha: Deep, rich brown with a slight satin finish.
- Black Canvas: Ultra-black with a true matte look.
Swatches:
Kay Beauty Hydra Creme Lipstick shade Poised
Price: TBC
What it is: A creamy, hydrating lipstick enriched with Hyaluronic acid, Moroccan oil, and lychee extract
Shade notes: It is available in 16 shades. I have shade Poised to show you.
Wear: Comfortable, non-drying, with a soft satin finish.
Swatches:
Kay Beauty Intense Black 24H Kajal Eyeliner Duo
Price: TBC
What it is: Two in one creamy kajal and liquid eyeliner in intense black, designed for both lash line and waterline.
Formula feel: Creamy kohl pencil, and inky felt tip with smooth glide
Swatches:
KohlStar 24 Hour Kajal shade Spade
Price: TBC
What it is: A jet-black, 24-hour wear kajal pencil.
Shade notes: Spade is a classic, bold black – perfect for a smoked-out lash line.
Swatches:
Kay Beauty Velvet Creme Multi-Use Blush shade Soften
Price: TBC
What it is: Cream to powder blush for cheeks, lips, and eyes.
Shade notes: Available in 4 shades. I have shade Soften to show you.
Formula feel: Creamy, blendable, and buildable without going patchy.
Swatches:
EyeKanvas Discover Eyeshadow Palette shade Embrace
Price: TBC
What it is: A compact eyeshadow palette with curated shades for easy day-to-night looks.
Shade notes: Embrace has warm rose and bronze tones with a mix of matte and shimmer finishes.
Formula feel: Smooth mattes and reflective metallics that layer beautifully.
Swatches:
Kay Beauty EyeKanvas Eyeshadow Palette shade Sunkissed
Price: TBC
What it is: A large palette packed with golden and earthy tones in a range of textures and finishes
Shade notes: I There are three colourways, I have shade Sunkissed
Formula feel: Rich pigmentation and easy blending and minimal fallout.
Swatches:
Overall Thoughts
Kay Beauty really delivers on both performance and aesthetics. The formulas are enriched with nourishing ingredients, and the colour payoff is spot on.
If you’ve been curious about the brand, the UK Space NK launch this September is the perfect time to dive in. My top picks so far? The Hydra Creme Lipstick in Poised for everyday elegance, the KohlStar 24 Hour Kajal and the cute mini palette, the Eyekanvas Discover Eyeshadow Palette in shade Embrace.
FAQs
When is Kay Beauty launching in the UK?
September 2025 (exact date to be confirmed), exclusively at Space NK.
Will Kay Beauty be available in all Space NK stores?
It will be available both online and in select Space NK stores across the UK.
Is Kay Beauty cruelty-free?
Yes, Kay Beauty is vegan and cruelty-free.
Where to buy Kay Beauty in the UK
Kay Beauty is set to launch at Space NK in the UK in September 2025.
If you looking to discover another new brand to Space NK, read: Kulfi Beauty UK Review & Swatches – Launching at Space NK.
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