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How to Write a Cover Letter that Gets You Hired

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    Last Updated on June 2, 2025 by Katie

    Did you know that 38% of hiring managers pay closer attention to applicants with cover letters? Yet many job seekers have no idea how to write a cover letter, missing a prime opportunity to stand out from the competition.

    Your cover letter is more than just a formality – it’s your personal pitch to potential employers.

    While your resume lists your qualifications, a well-crafted cover letter tells your professional story and demonstrates why you’re the ideal candidate for the role.

    Let’s explore how to write a cover letter that captures attention and lands interviews.

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    How to Write a Cover Letter that Gets You Hired

    Have you been struggling to get your job applications noticed? Do you never seem to get to the interview stage?

    If you answered yes to either of these statements, your cover letter could be the problem.

    Let’s take a look at how to write a cover letter that gets hiring managers to take notice.

     

    1. Follow Job Description Instructions

    How to Write a Cover Letter

    Reading job descriptions thoroughly makes a big difference in your job search success.

    Companies often reject candidates who skip over or miss specific requirements listed in the posting.

    Take your time and review the description several times to catch all details – whether it’s submitting documents in a certain format, addressing particular questions, or meeting specific qualifications.

    This careful attention shows employers you’re detail-oriented and capable of following directions.

    It’s a simple yet effective way to demonstrate your professionalism and reliability. Many qualified candidates get eliminated simply because they rushed through this critical first step.

     

    The header of your resume makes a strong first impression on hiring managers.

    Place your key contact details at the top in a clean, organized layout that matches your resume format.

    Include your full name, city and ZIP code, phone number, and professional email address.

    For example:

    Charles Liu
    San Francisco, CA
    650-555-0123
    [email protected]
    

     

    You may also want to add the date and recipient’s information (name, title, company, address) below your contact details for a more formal approach.

    A well-structured header helps recruiters quickly find your information while showing you take a professional approach to business communication.

     

    3. Research the Company and Find the Hiring Manager’s Name

    Making your cover letter stand out starts with addressing it to the right person.

    Instead of using generic greetings, take time to find the hiring manager’s name by checking the LinkedIn page or website.

    Search for department heads or HR personnel who might be handling the hiring process.

    When you find the right contact, use a professional greeting like “Dear Ms. Taylor.

    If you can’t track down a specific name after thorough research, “Dear Hiring Manager” works better than “To whom it may concern.”

    This extra effort to personalize your greeting shows initiative and attention to detail – qualities that catch a recruiter’s eye.

     

    4. Craft a Strong Opening Paragraph

    Your cover letter’s first few sentences need to grab attention quickly.

    Start by stating the specific position you’re applying for and connect it directly to your background and interest in the company. Make it clear why you’re excited about this particular role and organization.

    For example: “As a marketing professional with 5 years of experience growing brand engagement, I’m excited to apply for the Marketing Associate position at XYZ Corp.Your recent campaign for sustainable products perfectly aligns with my track record of creating eco-conscious marketing strategies.”

    Keep your opening brief but impactful – focus on showing genuine enthusiasm while highlighting relevant experience.

    This sets up the rest of your letter to expand on your qualifications and fit for the role.

     

    5. Highlight Your Relevant Skills and Experiences

    How to Write a Cover Letter

    When writing a cover letter, match your qualifications directly to what the job posting asks for.

    Look at each requirement and give specific examples from your work history that show you have those skills.

    For instance, if the role needs project management experience, describe how you led a team of five people to complete a major initiative ahead of schedule and under budget.

    Focus on your most applicable achievements rather than listing everything you’ve done.

    Pick the experiences that best demonstrate you can handle the job’s main responsibilities. When describing past work, include clear details about your role and pay expectations.

    This targeted approach shows employers exactly how your background fits their needs.

     

    6. Showcase Quantifiable Achievements

    When learning how to write a cover letter, it’s important to remember that numbers tell a powerful story.

    Instead of saying you “improved sales,” specify that you “increased quarterly revenue by 30%” or “reduced customer response time from 48 to 24 hours.”

    These concrete statistics give hiring managers clear proof of your impact.

    Think about metrics like:

    • Percentage increases in sales, efficiency, or customer satisfaction
    • Dollar amounts saved or earned
    • Number of people trained or projects completed
    • Time saved through process improvements

    When describing past roles, add at least one measurable result per position.

    For example: “Led a team of 8 developers to launch 3 major product features, resulting in a 25% boost in user engagement.”

    These specific numbers help employers picture the real-world results you could bring to their company.

     

    7. Express Enthusiasm for the Company

    Show real interest in the organization by mentioning specific projects, values, or aspects of their work culture that connect with your background.

    Look up recent company news, awards, or initiatives on their website and social media. Then link these to your own experiences and career goals.

    For example, if applying to a tech company known for innovation, you might write: “Your recent launch of AI-powered customer service tools caught my attention, as I’ve spent three years implementing automated solutions that improved client satisfaction rates.”

    This kind of targeted enthusiasm proves you’ve done your homework and helps hiring managers see how you’d fit into their team.

    It also sets you apart from applicants who send generic letters to multiple companies.

     

    8. Write a Compelling Middle Section

    Once you’ve covered your main qualifications, use the middle paragraphs to highlight your personal strengths and show how they match the company’s needs.

    Talk about specific traits that make you stand out – like being a freelance writer or skilled communicator. Then tie these qualities to the organization’s goals and culture.

    For example: “My background in cross-functional team coordination fits well with your collaborative approach. When managing the product launch at ABC Corp, I brought together marketing, design, and sales teams to meet tight deadlines while maintaining open communication.”

    Share what drives you professionally and how you plan to apply your skills to current company projects.

    This helps employers picture you as part of their team and shows you’ve thought about making meaningful contributions to their organization.

     

    9. Create a Persuasive Closing Paragraph

    End your cover letter with clear next steps and genuine interest in moving forward.

    Thank the reader for their time while restating your enthusiasm for the position. A strong closing might read: “I look forward to discussing how my experience in digital marketing could benefit your team. Thank you for considering my application for the remote job opportunities available.”

    Keep the final paragraph brief but purposeful.

    Include a specific call to action like “I’m available for an interview at your convenience” or “I’d welcome the chance to explain how I could contribute to your upcoming projects.”

    This gives hiring managers a clear path forward while showing your proactive approach.

    Make sure to sign off professionally with “Sincerely” or “Best regards” followed by your name. This polite, confident ending reinforces your professionalism and interest in the opportunity.

     

    10. Personalize Your Cover Letter

    lady typing laptop personalizing cover letter

    Using first names in your greeting creates a friendly yet professional tone when appropriate.

    Review the company’s communications style – if they use a casual approach, mirror that in your letter while staying respectful.

    Show specific knowledge about the company by mentioning their recent projects or accomplishments.

    For example: “Your team’s successful launch of the mobile payment system last quarter impressed me, especially the focus on user security.”

    Set yourself apart by highlighting unique combinations of skills and experiences.

    Rather than just listing qualifications, explain how your particular background meets their needs: “My experience managing both entry level bookkeeping and client relationships would help bridge the gap between your development and sales departments.”

    Pro Tip: Check the company’s social media accounts for recent updates or achievements you can reference naturally in your letter. This shows you stay current with their work.

     

    What is a Cover Letter?

    A cover letter is a professional document you submit alongside your resume when applying for jobs.

    It acts as your personal introduction to potential employers, explaining why you’re the right fit for their open position. The letter connects your work history to the job requirements while showing off your communication abilities.

    This one-page document gives employers insight into your personality and explains how your skills match their needs.

    Unlike a resume that lists experiences, a cover letter tells your career story and helps hiring managers understand why you’re interested in joining their team.

    It’s your chance to make a strong first impression and stand out from other applicants.

     

    Which of the Following Should Be Avoided in a Cover Letter?

    Stay clear of these common mistakes when writing your cover letter:

    • Generic openings like “To whom it may concern”
    • Typos, spelling errors, and poor grammar
    • Copying your entire resume word-for-word
    • Dense paragraphs longer than 4-5 lines
    • Bad-mouthing previous employers
    • Making the letter about what you want from the company
    • Using an unprofessional email address (like [email protected])
    • Wrong company names or job titles from copy-pasting
    • Including outdated or unrelated work experience
    • False claims about your skills or achievements

    Remember, your cover letter should be concise, honest, and focused on how you can help the employer.

    Check it carefully before sending to avoid these basic errors that could hurt your chances of getting an interview.

     

    Final Thoughts on How to Write a Cover Letter

    Hopefully, you now have a good idea of how to write a cover letter that gets noticed!

    A compelling cover letter opens doors by showcasing your unique value proposition to employers.

    By following these guidelines – from careful research and personalization to highlighting quantifiable achievements – you’ll create a document that effectively communicates your potential impact.

    Remember, your cover letter is often your first impression on a potential employer.

    Take the time to craft a thoughtful, tailored message that demonstrates your enthusiasm, relevant skills, and genuine interest in the role.

    Not sure which type of job is right for you?

    Check this guide on how to find a career path you love.

     

     

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