Google’s AI overviews have drastically shifted user behavior and the strategies we need as search marketers. To get in front of those users, we need to ensure our sites are linked and mentioned within these overviews to grow our visibility and attract people to take specific actions or conversions.
This requires monitoring to see if we’re showing up for queries and questions that trigger AI overviews. While many SEO tools are adding AI overview tracking to their feature sets, I want to examine SE Ranking and Keyword.com because what they do is unique and allows us to take specific actions to grow our visibility in these areas.
SE Ranking vs. Keyword.com
Before we dive into using these tools and applying their insights to optimize our sites for AI overviews, let’s discuss what makes each tool different.
SE Ranking does deep analysis over raw data, but doesn’t leave you with JSON exports or numbers that don’t make sense. They consolidate information into visual dashboards that anyone on your team can use and extract insights from. The tool integrates with your existing SEO workflow – if you’re already using SE Ranking projects, you don’t need to set anything up from scratch.
SE Ranking was early to AI search tracking and monitoring since January 2024. This head start in understanding metrics and how Google uses this technology means we can trust their data – it’s not something they just jumped on board with, but something they’ve been developing for quite a while.
Keyword.com and their AI overview tracker ensure 100% verifiable data using third-party verification down to city and zip code levels. This matters because AI overviews can be localized based on user data.
They provide comprehensive SERP context, showing AI overviews alongside other features. Keyword.com allows you to use groups and tags to categorize keywords by topic and analyze data around those topics, which is important for topical authority. You may rank for one term, but are you covering everything? How are your pages optimized to rank in blue links and get pulled into AI overviews?
SE Ranking AI Overview Demo
Getting Started
- Select your project and navigate to the ranking section
- Check for AI overview presence using their widget indicator
- Click AI overview tracker → tracking setup → select search engine and keywords
Key Dashboard Metrics
In this demo using SMA Marketing’s SE Ranking dashboard, we can see their AI overview performance across tracked keywords:
- 92% of SMA Marketing’s tracked terms show AI overviews (up 30%)
- Our brand mentions and links tracking in AI overviews
- The top 3 positioning analyses when they appear
- 25% organic link overlap – how often SMA Marketing’s regular organic rankings also appear in AI overviews
- Historical tracking showing fluctuation in SMA Marketing’s AI overview presence
Advanced SERP Analysis
The tool reveals competitor insights and content strategies. For example, YouTube frequently appears in technical SEO AI overviews, suggesting video content opportunities. You can view live SERPs, analyze cached copies, examine competitor content, and identify topical authority gaps.
AI Overview Research Tool
Don’t know what to track? SE Ranking’s research tab shows where your brand already appears in AI overviews. Input your domain to discover existing mentions, traffic sources, and relevant terms you should track. Focus on terms that align with your brand strategy rather than tracking everything.
Keyword.com AI Overview Demo
Dashboard Overview
Using the same SMA Marketing keywords from SE Ranking for comparison, the Keyword.com dashboard shows their current AI overview positioning:
- Keyword positioning breakdown: SMA Marketing has 1 in the top 10, 3 in the top 25, 24 in the top 50, 38 in the top 100
- SERP features analysis with AI overview indicators (robot icons)
- Search intent data aligned with SE Ranking results
- The top pages report shows SMA Marketing’s keyword distribution
Multi-Engine AI Visibility
Keyword.com tracks SMA Marketing’s visibility beyond Google AI Overviews:
- GPT-4
- Perplexity Sonar
- Claude
- Topic-based analysis for SMA Marketing’s topical authority assessment
Competitive Analysis Features
When you have zero visibility (common starting point), the tool shows competitor insights, including visibility scores, brand mentions, average rankings, and detection rates. Most valuable are the citations and references from winning competitors like Google, Yelp, Squarespace, and Moz – use these as a research foundation for content optimization. The tool provides detailed briefs of AI overview content, brand mentions, and citations you can mine for strategy development.
Next Steps and Optimization Strategy
This is phase one of our AI overview optimization journey. I will let this data collect, then build optimizations and track how visibility metrics grow as we implement changes. I’ll share exactly what we’re doing through a series of videos where we’ll work through this together.
We can use different tool sets to build more effective strategies. I can use competitive research and visual insights from SE Ranking’s breakdown over time to pull different sources into the research part of our strategy.
Keyword.com allows deeper analysis of visibility and sentiment scores – helpful when writing new content, examining citation changes, tracking brand performance over time, and combining this information to take actionable steps.
Stay with us as we apply learnings from these AI overview tools to our SEO workflows to drive improvement. If you have questions about AI visibility tracking, how these systems work, and how Google pulls information, contact us!
And until next time, happy marketing!
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