How to Create a One-Pager Template That Wins Business (Infographic) (Infographic) | Brafton

Starting from scratch is both a thrilling and daunting task. No matter what type of creative you are, everyone draws inspiration from somewhere. Using a creative brief can provide a quick overview of key information, ensuring that you stay on topic and include only the most relevant details.

Templates are the perfect way to exercise your creative freedom without feeling like you’re reinventing the wheel. By leveraging a one-pager template to guide your project proposal or certain business proposals, you can maintain brand guidelines and keep key details front and center. This approach also helps present your pitch deck with clarity and ensures stakeholders’ attention remains on the proposal at hand.

A one-pager in particular calls for an especially focused type of asset because, as the name suggests, you are putting all of the details on just one page. That’s why creating a customizable template for your internal team is the perfect way to assist in the creative process without overwhelming the creative department each time a new product is launched. 

Instead of juggling multiple social media posts, complicated design elements or lengthy business proposals, you can keep everything on a single page to deliver a quick overview that helps your collaborators and business partners see the full value of your idea.

Now, let’s jump into how to create a quality one-pager template that your team can use to help you win business. If you need to share information with students or produce a report card-style summary of outcomes, a product one-pager might also spark creativity.

What Is a One-Pager?

One-pagers are documents that highlight the best parts of your business plan or new product/service on a single page. Readers can digest information from a one-pager quickly, without needing to delve into minute details of the subject. 

Creating a professional document with a one-pager example can help you convey your project scope, key objectives and branding in one neat format, especially when streamlining a project proposal.

A lot like an elevator pitch, one-pagers communicate focused information. They explain what your product is and why it’s a good choice against competitors. This can be especially helpful if you’re distributing a marketing proposal, trying to align with stakeholders or introducing new product features during a presentation.

A template is the outline of your one-pager used by your marketing and creative team to work off of. It helps departments structure their information without redesigning the piece each time they need it. With a one-page template, your writers can easily insert the copy details where applicable, whether in a Google Doc, Google Slides or any other medium that fits your company’s workflow.

Ways to Use a One-Pager

One-pagers can be used in a variety of ways:

• As sales-enablement assets.
• Distributed at marketing events.
• To promote new products or services.
• Business propositions and sales pitches.
• Training programs.
• PR and media briefs.

They are an easy and succinct way to communicate the sales message, either as a reference or as a final piece to leave the customer with at the end of a pitch. A business one-pager can also be repurposed into Instagram posts and Instagram stories, helping you expand your social media presence and keep key information consistently available.

The world is fast-paced, and time is highly valuable. A one-pager can get a message across without taking up too much time for either the sales team or the customer. Depending on how you format the design elements and visuals, it can also serve as a customizable template to share relevant site usage statistics or even itemize the next steps in a class schedule or lesson plans.

It tells the reader what solutions you provide, what your needs are in exchange and how you want your audience to gain from working with you. By focusing on the key points, you provide a quick, at-a-glance overview that readers can refer back to when evaluating your product one-pager.

Why Create a One-Pager Template?

A template helps businesses create one-pagers quickly and succinctly for any deliverable. Without one, creative and sales teams could face a number of logistical challenges:

• Content will be inconsistent.
• Design will take longer.
• Turnaround time will be lengthy.
• Oversights and missed opportunities while putting it together.

Your one-pager template should be created in a simple format that gives your marketing, sales and design departments a clear roadmap to follow. While the actual content and design will change depending on the subject matter, the general outline does not. This applies whether you’re creating business proposals, project charters or project summaries aimed at different stakeholders.

Creating One-Pager Templates

Writing and designing your own template is a great way for your creative and marketing teams to align on each one-pager project. Collaborating across departments on the focus and purpose of your one-pager will help the creative team develop the content and the sales team to deliver it consistently. A well-prepared template can spark creativity for any business proposal or project scope you need to communicate.

One-pager copy should be no longer than 250 words if you want to keep the final asset to a single page. This will help ensure that your key information and key details are easily digestible, whether you’re creating business-oriented one-pager content for a proposal or offering summative lesson highlights to students.

Pro-tip: Write your content first before plugging it into your template. This helps to ensure everything makes sense, there is a clear flow and that any necessary content edits can be done easily without disrupting the template format. Whether you’re using Google Slides, a Google Doc or another tool, map out the details and structure in advance.

Brafton has a number of one-pagers that we’ve created templates for, similar to the following example:

This template includes the company name, the purpose of the one-pager, our rate and the product breakdown. Each of these templates includes an explanation of the product, our process and three reasons why to partner with us for this type of content. Having multiple one-page templates can offer variety and help your team adapt for different scenarios, such as marketing proposals, project summaries or even partial outlines for report cards in a training context.

Let’s go through how to set up your own template and what to include.

Set a Theme and Layout

Create a theme and a layout that is:

• Editable.
• Easy to understand.
• Consistent with your brand.
• Includes your contact information.
• Displays your logo and business name.

By selecting a layout with a clear flow, you can assist your teams in making it their own while helping them limit the information they include. Focusing on the information is key to ensuring the piece is easy and quick to read. Incorporating brand guidelines and design elements can make your template pop, whether you’re putting together a pitch deck or an Instagram post.

Contact Information

If customers find your product interesting or want to contact you for more information, they’ll need to know how. While this doesn’t have to be the biggest part of your document, your company name, relevant contact and location information should be included. Even if you’re creating a business one-pager for internal stakeholders, ensuring these details are at hand helps unify communication.

A Clear, Descriptive Headline

The headline should be at the top of the document and be formatted to encourage customers to read on. Your headline should be concise, eye-catching and tell the reader exactly what they can expect.

The Offer

The majority of the document should explain what your offer is.

In the example above, the headline dictates what the offer is (refreshing copy) and the details of that offer are listed just below the headline. Your content should tell the reader about the what, how and why of the offer.

The why in the Brafton example is our process for refreshing content and, of course, why the reader should work with us. Also, consider whether to include additional visuals, such as icons, to make the key points stand out.

End with Your Call-to-Action (CTA)

A one-pager is like a storyboard. You want to start with introducing the main characters, provide details on what the story is about and end with their happily ever after — in this case, the reader gets in touch about your product or service. A CTA should tell the reader what they need to do next.

For your template, add a CTA specific to your brand as an editable box for design to change. Whether you’re creating product one-pager content or mapping out a quick class schedule, a strong CTA ensures the reader knows how to proceed.

Formatting

A one-pager is often more informative than entertaining. Avoid using too many graphics or visual items that might distract from the message. As with the Brafton one-pager example, the formatting has a simple flow to it and the graphics align with our company colors. The icons included guide the reader along and move on to the next section.

Each project and service is different. However, developing a compelling template will save time and effort in the long run. With a simple, editable design, your teams can focus on writing compelling content that readers want.

Tools for Creating Your One-Pager Template

The team here at Brafton has its fair share of templates. From persona examples to white papers, we’ve made templates to help our creatives develop marketing collateral for consistency across projects. If you have multiple business proposals or a pitch deck to prepare, these templates can reduce repetitive tasks.

If you want to create your own template, here are a couple of platforms to use:

Venngage

Venngage offers a number of templates, from charts to resumes. Brochure and educational templates could be helpful in getting yours started — keeping in mind that the one-pager should err on the side of minimalistic in style. This is a great option for one-page templates if you’re trying to keep brand consistency, design elements and relevant key points well-organized.

Pinterest

Pinterest is the visual inspiration mecca of the internet. It’s an easy platform to navigate and has no shortage of interesting finds. A quick search for “one-pager templates” yields a wide variety of options to draw inspiration from if you want to design a one-pager yourself:

Sharing and Using One-Pager Templates

Distribute your one-pager template across the departments that will need it. Meet with your sales and marketing teams to decide how best to communicate your products and services. Depending on your industry, you could make a one-pager for every product or service you offer so that sales are prepared for any type of pitch. This resource can also serve as a reference for training plans, project summaries or other internal use cases.

Once you create your one-pagers, they should be ready to share. With your sales team prepared for any sales pitch or stakeholder discussion, you’ll find that a brilliant one-pager strategy can leave a lasting impression. Sales will feel more prepared for a sales conversation. When a customer asks to see more or if there is anything they can share about the product, one-pagers are an easy opportunity to distribute the right asset. 

Whether you attach your final output to an Instagram post, share through social media or embed it in a Google Slides deck, a well-crafted business one-pager keeps key information top of mind.

Even after your sales department has left the building or ended the call, your one-pager will be the one remaining reminder of your services. Creating a dazzling, yet clearly communicated piece of content is a powerful tool. It can highlight your marketing proposal, site usage statistics or other key details for prospective clients and business partners.

Editor’s Note: Updated May 2025.