How To Build A Brand In A Saturated Market | GrowTraffic

If you’re an avid reader of the GT blog (we love you), you’re probably getting a little fed up of us mentioning the ‘saturated market’. We speak day in, day out with business owners in the launch phase of their journey, trying to get heard above the noise, and we know just how difficult it can be. There are 4.7 million businesses started every year, so we appreciate that the market is becoming increasingly saturated, and therefore it is becoming harder to gain cut through. If you are looking at how to build a brand in a saturated market, then you are in the right place.

There are many startups that fail within the first year of launching, and we are not surprised. With an everchanging digital realm to compete with and a saturated business market, it is no wonder that businesses are finding it increasingly difficult to build a successful brand. 

How To Build A Brand In A Saturated Market? 

The internet’s crowded. The competition is loud. And if you’re launching a business right now, you’re stepping into an arena where everyone seems to have already got a head start. But all is not lost.

Standing out in a saturated market isn’t about shouting the loudest – who’s got the biggest budget or the fanciest ads (thanks to Google’s ever changing user first updates), but it is about building an unforgettable brand, something out of the ordinary.

Let’s dive right into my top tips on how to build a brand in a saturated market.

Stop Aiming For Better. Start Aiming For Different.

Things have changed in the world of search and business, and so your definition of ‘beating competitors’ needs to look a little different. When navigating a saturated market, trying to simply outshine your competitors by being “better, doesn’t quite cut it anymore.

The brands that thrive in saturated markets are the ones that show up differently.

To build a brand that cuts through, you need to consider how to position yourself in a way that nobody else does. 

• Say something bold.
• Stand for something authentic to you.
• Show up like no one else.

When I say different, I don’t mean not you. You may have heard me mention Simon Sinek’s book ‘Start With Why’ before. This book is one of my favourites, focusing on how and, more importantly, why some brands and people can create a lasting impression. One thing that your competitors can’t do is be you. And this seriously is a super power. By being authentic, you stand out from the crowd, building a genuine brand in a saturated market.

Seriously, though… read this book. It’s a game changer.

Consider How Design Helps Build A Memorable Brand

Visuals are your first impression — but in saturated markets, looking nice just doesn’t cut it.

When thinking about how to build a brand in a saturated market, your visual identity needs to be memorable, as well as showcase exactly who you are and what you’re about.

Forget clean and modern. Be recognisable in your design choices.

Know Who You’re Talking To 

We speak a lot about target audiences and the importance of really knowing them, especially when trying to build your brand. Ultimately, your brand isn’t just about you, but those who invest in you, too. Because of this, it’s vital to know who you’re talking to.

When trying to build a brand in a saturated market, forget trying to reach anyone and everyone; instead, really hone in on who your people are, and communicate with them – this makes your market seem a little less crowded.

One of the biggest mistakes businesses make when learning how to build a brand in a saturated market is trying to appeal to everyone. You can’t. And you shouldn’t.

A top tip is to craft a brand voice and message that makes those people feel like you built it just for them. This way, you don’t have to fight for attention in a saturated market; you already have it.

Build An Emotional Connection

Products come and go. Relationships stick.

Following on from developing your target audience, it’s important to build a relationship with them. This helps position you as a trustworthy, reliable figure within your industry and in the saturated market of business. The room isn’t just crowded for you, it’s crowded for your consumers too, and sometimes it can be hard to know which brand to invest in, so make the choice easy for them!

A great way to build this relationship with your audience is through storytelling.

Why you started. What you believe. What you’re changing.

Create An Experience

More than a story, your audience wants experience.

Building a brand isn’t about selling things — it’s about creating an experience.

If you’re wondering how to build a brand in a saturated market, focus on the journey. What does your customer feel from the first Instagram post to the delivery box on their doorstep?

Your brand needs to be the full package, communicating with your consumers at every stage of their journey. Think about the details…

• The tone of your confirmation email
• The vibe of your packaging
• The way you handle support or feedback

Be Consistent

Ok, now surely, you’re bored of me dropping this term on you… Consistency is key. In literally everything you do when building a brand in a saturated market. We think of consistency when it comes to social media postsor blogging, but it is one of the most underrated secrets to building a brand in a saturated market.

If your tone changes every other week, your visuals don’t match up, and your messaging feels all over the place, people will tune out. And you will lose your audience pretty quickly.

Remember, you are competing in a busy room, so you need to be reliable – consistency is how you achieve this.

Let your audience get familiar with your presence so they start to recognise you. Because recognition leads to trust, and trust leads to sales.

Don’t Dilute Your Brand 

Once you have secured your brand, who you are, why you do it and who you are speaking to, stick to it. Let’s be blunt: saturated markets are not the place to water yourself down.

You want to know how to build a brand in a saturated market? Remain unapologetically aligned with your mission.

Forgettable, diluted brands don’t survive saturated markets. It’s really that simple.

How To Build A Brand In A Saturated Market With GrowTraffic

To build a brand in a saturated market, you want to work with a brand that can showcase them doing it for themselves.

Building a brand is tough, and working with a digital marketing agency can help you get that head start to making a real difference and standing out in the crowd. But in order to follow the tips I’ve shared in this blog, you need to find an agency that does it themselves. 

You need a brand that feels human and owns its corner of the internet.

We not only do that, but we help tons of businesses do it too!

Don’t just take our word for it! Check out all the work we’ve done in helping businesses build a brand in a saturated market.

So if you’re in the launch phase and wondering how to build a brand in a saturated market, we’re ready to help you cut through the chaos, find your voice, and build something that connects.

Reach out to a member of the GrowTraffic team today.