When it comes to wintertime drinks, cozying up by the fire with a hot buttered rum is the top way to pass the time on… Read More »Hot Buttered Rum

After spending your days ticking tasks off your to-do list, it’s tempting to crash at the end of the night. (Re: Scroll through a million… Read More »How to Create a Relaxing Nighttime Routine for Better Sleep

From free to affordable finds, these techniques, tools, and picks will make better style more effortless. Special thanks to Slick Collar for supporting Primer’s mission… Read More »17 Things Under $50 that Will Improve Your Style

We may earn money or products from the companies mentioned in this post. This means if you click on the link and purchase the item,… Read More »What to Wear for a Day Hike in the Midwest United States

If you love a classic margarita you’ll love our frozen margarita recipe! Fresh lime paired with your favorite tequila and triple sec create a classic… Read More »Frozen Margarita Recipe

My current favorites. I love smelly stuff. In our culture that is viewed by some as not something guys care about, but I’ve never understood… Read More »7 Budget Scents to Upgrade Your Space and Routine That Smell Premium Without Breaking the Bank

When someone mentions biohacking, I typically want to roll my eyes. The toxic version looks like space bros and the carnivore diet. But if you… Read More »The Beauty Biohacking Trends That Will Change Your Beauty Game

You’ve most likely had eggnog during the holiday season, but if you haven’t had Coquito at Christmas, then you have been missing out on a… Read More »Coquito

The case for adding a suede trucker jacket to your wardrobe. Thanks to Thursday Boot Co. for supporting Primer’s mission and partnering on this piece.… Read More »These are the Perfect Suede Trucker Jackets at Every Price: From Affordable Finds to Investment-Worthy Classics (+5 Outfit Ideas)

Avoid the traps, save time, and build muscle smarter. Brad is a university lecturer with a master’s degree in Kinesiology and is a Certified Strength and Conditioning… Read More »The 6 Exercises No Successful Bodybuilder Does, But Beginners Always Do