What would you do if you could meet an older version of yourself? Would you want to know the details of what’s to come in… Read More »Maisy Stella: A Star Is Born

(Image credit: Future) The Lineup is a monthly series where we’re giving you an inside peek at the beauty lineups of cool fashion people, editors,… Read More »Ella McFadin Told Me the Key Product Behind Her Signature Soft Glow

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers… Read More »“Your Skin Looks Amazing” Is All I’ve Heard Since Switching Up My Base Routine

Sponsor Content Created With M&S As the first hints of autumn begin to appear, there’s a distinct shift in the air that signals it’s time… Read More »I’ve Created the Perfect Autumn Capsule From M&S With These 24 Expensive-Looking Pieces

Quick question: Does your retinol serum, um, smell? It’s not necessarily a bad scent, per se, but it’s definitely noticeable—a funk that leans slightly floral,… Read More »Okay, so

This year seems to have been the year of the best cream blushers. From blusher sticks to liquid blush (and maybe a small case of… Read More »I’ve Tried Over 20 Cream Blushers, But Nothing Compares to This One

A truly well-rounded wardrobe isn’t something that can be developed in one fell swoop or with a trend mindset. Instead, you have to build it… Read More »9 Staples I Wear at Least Once a Week All Year Long

Let’s finally clear up the mystery of sister sizing. I’ve heard it all before: “It’s confusing,” “It doesn’t work for me,” “I don’t get it.”… Read More »Cracking the Code on Sister SizIng for the Right Bra Fit

To me, red lips have always been a significant marker of adulthood. After years of seeing the gorgeous women on both sides of the family… Read More »The Beauty Rewind: How Red Lipstick’s Past Will Shape Its Future