Are the human touch-points we use everyday as B2B marketers taking on greater importance in the face of record levels of digital content touched only… Read More »What Recent Data Shows About The Rising Importance of Human Touch-Points in B2B Marketing
[Free Consultation] Are you spending money on advertising but not getting the results you want? Are you looking for more sales and leads but have… Read More »Elementor Review: Is It Still Worth It in 2023?
The goal of any marketing strategy is to attract and convert members of your target audience into loyal, paying customers. But, that’s easier said than… Read More »Content Marketing vs. Product Marketing: What’s Right For Your Brand? | Brafton
You may believe TikTok istargeted at the dance-loving, banana-bread-baking Gen Z consumers of the world, but there is so much more to the platform than… Read More »How You Can Use TikTok to Elevate Your Digital PR Strategy | Hallam
Search engines are incredibly competitive places. You want to do all you can to ensure your page ranks in the top ten results, for the… Read More »Why Meta Descriptions Are Still Important and Relevant for SEO
On Content People, host Meredith Farley interviews creative professionals and leaders to get a behind-the-scenes look at their career experiences and turn that into actionable… Read More »Content People: Coaching, Radical Candor and the Power of Growing Pains | Brafton
“Everyone gets to celebrate who they are and their listening.” Sloan-Vincent from Spotify explains how Wrapped became a cultural phenomenon and got users’ radar over… Read More »Spotify’s Marketing Strategy & 5 Effective Marketing Campaigns
As B2B marketers adjust to the changes that 2023 brings, the industry continues to offer growth opportunities as well as shifts that often seen to… Read More »B2B Marketers on the Move: Elevating Top Marketing Talent in New Leadership Roles
The ultimate goal of attribution modelling is to understand which channels are helping you achieve your business goals. Attribution provides you with the stepping stones… Read More »Which attribution model should you use in Google AdWords?
Keyword cannibalisation occurs when you’ve optimised two pages for the same or very similar keyword. You might’ve done this on purpose or by accident, but… Read More »Keyword Cannibalisation: What It Is & How To Fix It (2023)
