Marketing is complex. There are a lot of moving parts across creative teams such as design, copy production, SEO, PPC and more, which can make… Read More »Top 10 marketing planning software | Brafton

Google finished rolling out the November 2023 Core Update, which is a significant milestone in their algorithm journey. Mastering the latest Google Core Update is… Read More »Navigating the Aftermath of Google Core Update November 2023

B2B Multichannel Marketing: Top Channels, Trends, and Challenges57 percent of B2B marketers have said that creating an effective strategy is their top obstacle when it… Read More »Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B

For some, content marketing is a time-consuming task, so it’s an attractive option to try and find ways to cut corners and hope for the… Read More »How Can You Improve the Quality of Your Content Marketing? | Koozai

When Google first launched Performance Max campaigns in 2021, “PMax” was the big buzzword among paid media experts. Initially, what we knew was simple: Performance… Read More »10 tips for maximising the outcome of your Performance Max campaign

Welcome to the dynamic world of YouTube marketing, where videos are not just clips but powerful tools to connect and engage.  Since its inception in… Read More »Video Victory: Capturing Audience Attention in the Age of YouTube Marketing

When launching an online business, understanding how to choose the best eCommerce platform is crucial to your success. Oyova, with its extensive experience, knows this… Read More »How To Choose The Best eCommerce Platform (With Comparisons)

Voice search is transforming how we interact with the web, thanks to advancements in conversational AI. This shift isn’t just a trend, either – it’s a… Read More »Voice Search Optimization: 6 Strategies to Achieve Rank Zero

The Vast Majority of CMOs Expect Their MarTech Spend to Grow2023 marketing technology spending represented some 30 percent of overall marketing budgets, a figure that… Read More »Elevate B2B Marketing News Weekly Roundup: B2B Performance Branding, Rising MarTech Spend, & Meta’s New AI Tools

Are your sales and marketing functions aligned? If the answer is no, then you might be surprised to learn that you’re in the majority. In… Read More »A guide to seamless sales and marketing alignment