The key to successful lead generation lies not just in the quantity of leads, but in their quality and the strategy employed to engage them.… Read More »The Most Crucial Elements of Building a Lead Generation Strategy
Entering the world of digital marketing can sometimes seem like trying to walk through a thick fog, and yet, search engine marketing (SEM) is allegedly… Read More »SEM 101: Ultimate Search Engine Marketing Guide | Brafton
The future of search today is typically split into two parts. Typical search – or search as we know it – refers to search engines,… Read More »The future of search and the impact on ads
Understanding what you can’t sell on various eCommerce platforms is crucial for any seller looking to avoid pitfalls and capitalize on their digital storefront. From… Read More »What You Can’t Sell on Various eCommerce Platforms: Guide
How to earn backlinks for your website Backlinks are fundamental in establishing a website’s credibility and improving its domain authority and search engine visibility. They… Read More »How to Get Backlinks for Your Website | Koozai
SEO is getting tougher, and it’s forcing marketers to find even more clever ways to build relevancy and presence in an online space flooded with… Read More »Why Long Tail Keywords Are Important for SEO in 2024
E-E-A-T, meaning Experience, Expertise, Authoritativeness and Trustworthiness, is part of Google’s Search Quality Rater Guidelines: the handbook that Google workers use to evaluate the quality… Read More »How brands can E-E-A-T better in 2024
Algorithms. Always-on strategies. Artificial intelligence. The arena of search engine optimization is being transformed by a vast array of different forces – and we’re still… Read More »Building an SEO Strategy in 2024
Key Link Building Trends in 2024 [includes a link building trends infographic] As we move into a new year, the team here at Koozai has… Read More »Key Link Building Trends | Koozai
Want to fully appreciate the value of the structured snippet, a Google Ads extension that enables the search engine to give readers even more information… Read More »Structured Snippet Examples & Best Practices | Brafton
