How to Align Your SEO and Comms Strategies | Brafton
When you work on SEO, it’s easy to get lost — more often than people like to admit — in the weeds. Does this keyword… Read More »How to Align Your SEO and Comms Strategies | Brafton
The Psychology of Ad Clicks: Understanding Consumer Behaviour in Paid Advertising
Every brand, in some capacity, is running digital ads, meaning standing out amongst your competitors is harder than ever. What are we all competing for?… Read More »The Psychology of Ad Clicks: Understanding Consumer Behaviour in Paid Advertising
How to Create an Unbeatable Email Marketing Strategy
When everyone’s inbox is inundated with messages vying for attention, creating an unbeatable email marketing strategy has never been more crucial. Email marketing, when done right,… Read More »How to Create an Unbeatable Email Marketing Strategy
How To Choose the Best Ad Platform: Strategic Guide
Selecting the right ad platforms for your digital marketing strategy is a critical yet complex task. With a vast array of platforms, each with its… Read More »How To Choose the Best Ad Platform: Strategic Guide
A blueprint for advertising an app
In today’s world, where smartphones have become an indispensable part of our lives, the demand for mobile apps is skyrocketing. Whether you’ve developed a gaming… Read More »A blueprint for advertising an app
Common B2B Marketing KPI Examples
Marketers of every stripe are feeling the pressure to prove the ROI of their efforts. In B2B marketing, this proof is even more important —… Read More »Common B2B Marketing KPI Examples
Content Writer Tricks of the Trade | Brafton
Creating good marketing content is a surprisingly nuanced process. Writing content for the web might seem straightforward at first, but sitting down in front of… Read More »Content Writer Tricks of the Trade | Brafton
Breakthrough Marketing Strategies & Lesson Learned from 2023
Our end of year review is finally here (2023 was a doozy, and it’s all thanks to AI!) and we thought we’d share our standout… Read More »Breakthrough Marketing Strategies & Lesson Learned from 2023
5 Reasons Why a Content Audit Is Useful
If you’re wondering how to move the needle on your website’s performance in search, conducting an SEO content audit is an essential first step. This… Read More »5 Reasons Why a Content Audit Is Useful
Top 8 ADA Website Compliance Lawsuits (+ How To Prevent)
As a business owner, you may be aware of ADA compliance and its importance for physical accessibility. However, many may not be aware of the… Read More »Top 8 ADA Website Compliance Lawsuits (+ How To Prevent)