Search engine optimization (SEO) is a competition. For any given keyword or topic, your content is battling thousands of others for limited (and constantly shrinking!)… Read More »What’s Involved in an SEO Competitor Analysis?

Launching a successful marketing campaign requires strategic planning and timing. One of the most critical factors to consider is the duration of your consideration campaign… Read More »How Many Weeks for Consideration Campaign Ads

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Artificial intelligence (AI) is now part of almost every industry, and marketing is no exception.  How can marketers stay ahead of the technological curve without… Read More »Content Marketing With ChatGPT: A Comprehensive Guide | Brafton

For years, third-party cookies have been the backbone of digital advertising, enabling marketers to track user behavior across websites and serve personalized ads. Over the… Read More »Cookieless Browsing – What Marketers Need To Know

How many ads should be implemented per ad group? The answer to this question is pivotal in optimizing ad performance and ensuring a robust return… Read More »How Many Ads Should Be Implemented per Ad Group? – Oyova

The current renaissance of creative B2B content is a blessing and a curse for B2B marketers. On the good side, it gives us permission to… Read More »5 Ways to Generate B2B Content Marketing Ideas

In September 2021, I found myself staring at a landing page that was not ranking, even though it was perfect. The writing was quality; the… Read More »‘Experience’ in a Post-E-A-T World (Study Update for E-E-A-T) | Brafton

Ever wanted a tool that not only crawled your website to find technical issues but also used cutting-edge AI to optimize your content on the… Read More »How the Screaming Frog SEO Tool Uses OpenAI for Optimization