For the last six weeks, Zoë Waite, a recent graduate from the University of Nottingham, has been working at Hallam as part of our internship… Read More »Navigating the digital marketing landscape: what I’ve learned so far
Two of the most defining mediums of digital marketing are SEO and PPC. While SEO focuses on driving traffic to your site organically, PPC is… Read More »Master CRO Marketing: Essential Tips and Strategies
Standing out in a crowded market is no easy task, especially as competition intensifies. Fortunately, thought leadership content can be your game-changer. By highlighting the… Read More »Master Thought Leadership Content with these 5 Examples | Brafton
When it comes to SEO, the question “how many keywords should I use for SEO?” often arises. Understanding the ideal number of keywords, as well… Read More »How Many Keywords Should I Use for SEO? (+ Tips)
The UK’s built environment includes a wide range of businesses involved in construction, infrastructure, architecture, and property development. We know that companies in this sector… Read More »Digital Marketing Challenges in the Built Environment | Koozai
We continue to adapt our measurement techniques to keep pace with technological advancements. From metrics such as share of voice to share of search, each… Read More »Share of Model: a key metric for AI-powered search | Hallam
It’s a content marketing quandary: case studies are widely considered the most effective and impactful B2B content format, but very few of them are actually… Read More »How to Write a Great Marketing Case Study
When building a website, ensuring that it’s optimized for search engines is crucial. One of the most popular website-building platforms today is Squarespace, but there’s… Read More »Is Squarespace Bad for SEO? Pros and Cons
Mixed media modeling (MMM) is hands down one of the most important exercises you will every perform as a marketer. A technique that evaluates the… Read More »Mixed Media Modeling (MMM): Understand Your Marketing Efficiency in 2024
Marketers exist in a digital jungle where search engines reign supreme and content is king — and Philip Weafer navigates this complex landscape with ease.… Read More »Beyond Borders: Philip Weafer’s Odyssey to SEO Directorship at Brafton | Brafton
