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Best Email Newsletter Examples for Your Inspiration — Stripo.email

    Email marketing is an art, and artists need inspiration.

    In this article, we compiled various email newsletter examples you can use as the basis for your future email campaigns.

    1. Banana Republic

    Subject line: New in: June Styles.

    This newsletter template is just perfect for eCommerce companies. It contains plenty of bright photos in a big size which makes you believe that you can only extend your hand and reach out to the amazing outfit.

    (Source: Email from Banana Republic)

    It’s clear that the brand is fully aware of what its target audience needs. There are a few Call to Action buttons that encourage you to visit the website. And here’s the cherry on top — a “recommended for you” section with huge discounts! We doubt someone can resist adding one or two items to the cart.

    Its unique feature

    It provides an opportunity to make constant contact by sending a simple message which allows customers to get early access to special offers and fashion tips, and user generated content.

    2. Ecwid

    Subject line: Welcome to Ecwid!

    Every once in a while we have to register on this or that site. And there are always several steps to follow: enter your data on a website, open your inbox, click on the link which will redirect you to the website, and there you will read the only line “Your email is confirmed”. Sounds like wasting plenty of time, don’t you think so?

    This welcome email is a great example of how it should look — you simply click the button instead of filling out signup forms and waiting for registration confirmation emails. That’s it, quite an effective strategy.

    Newsletter Example from Ecwid of how to Give new features a try in your emails

    (Source: Email from Ecwid)

    This type of confirmation requires using https://stripo.email/blog/ways-to-use-amp-in-emails/” rel=”noopener” target=”_blank”>the AMP for Email technology. 

    Its unique feature

    It simplifies the user experience by adding a tool that allows them to confirm their email address and check if the registration is successful in one email.

    3. World Wildlife Fund

    Subject line: Plastic doesn’t belong in nature.

    Charity initiatives need to provide more information for their newsletter subscribers than just colorful pictures and funny headings.

    WWFund email newsletter example

    (Source: Email from World Wildlife Fund)

    WWF’s newsletter campaign is close to the blog post: there are lots of hyperlinks, call-to-action buttons, pictures, and so forth. It also contains a pretty comprehensive guide on what you can do to save the planet from plastic catastrophe.

    Its unique feature

    When you read the email message, you feel like you’re responsible, and clicking the button or making a donation doesn’t seem too much to make you feel a little less guilty.

    At the same time, it’s written in a quite friendly way, with thanks and appreciation, that leaves you open for help.

    4. Adidas

    Subject line: Don’t just talk about saving the oceans. Run For The Oceans.

    Adidas is well-known for its initiatives for environmental protection. And they know how people love challenges. That’s why such a provoking subject line is a good choice for their target audience.

    But this email newsletter is not only challenging. They also encourage subscribers with their own example to act and make a difference.

    Email Newsletter Example of a long form content from Adidas

    (Source: Email from Adidas)

    For every other kilometer run, Adidas will donate $1 to teach youth about the threat of marine plastic pollution.

    Also, they use the opportunity to advertise their new shoes that are made of upcycled marine plastic waste to their subscribers. Perfect timing!

    Its unique feature

    It has an extremely appealing subject line that encourages readers to act immediately. Also, it combines advertising with a social initiative, that makes the brand look more responsible and caring. If you want to learn more about creating appealing subject lines, check out our article https://stripo.email/blog/best-catchy-email-subject-lines/” rel=”noopener” target=”_blank”>100+ Best Email Subject Lines to Boost Open Rate.

    5. M&M’s

    Subject line: Halloween is Less Than 2 Weeks Away!

    Halloween is one of the occasions when you can use all your creativity. But don’t be trivial — bats, spiders, and ghosts aren’t surprising anymore. Try to think about how you can work with your brand in relation to the holiday. Just like M&M’s did!

    This email newsletter is not about information, it is about the email design. Its main task is to entertain. They chose a character and changed its outlook to Dracula’s. Nothing special, you may say, but it still makes a difference.

    (Source: Email from M&M’s)

    Its unique feature

    This newsletter is reminding the email subscribers of the upcoming event and makes them enjoy a nice animation. Apart from it, the email encourages them to buy some treats.

    6. Stripo

    Subject line: Create and engage: Surprise your subscribers with new AMP technology.

    Want some exclusive content for your company’s newsletter? Check how the email marketing service Stripo used the AMP feature to create this fun game.

    For the past few years, people got used to email newsletters and it’s hard to create ones that will impress different audiences of yours. And this is when Stripo helps. Take your chance!

    This activity is quite easy: all you need is to put pictures in the right orientation. And you can see the immediate result.

    (Source: Email from Stripo)

    Its unique feature

    Your customers don’t constantly seek valuable content to read from your email newsletters, sometimes they just need to relax. Such games don’t influence the content of the email, but we doubt email subscribers will be able to miss this opportunity to have fun.

    7. Claspo

    Subject line: Check out our integrations with Zapier, Klaviyo, and others.

    Claspo provides tools for boosting your sales and engagement to captivate your website visitors. In this email newsletter design, new subscribers or existing customers can learn about what a company has launched.

    Newsletter Example from Claspo

    (Source: Email from Claspo)

    At the top of the email, there is a roadmap for what has been released and what is coming soon. Also, you can see how the widgets work and get to know the pricing.

    Its unique feature

    This email newsletter briefly describes all the updates, shows you a visualization of the new improvements, and lets you check out their new blog posts if you wish.

    At the bottom of the product announcement email, there’s a short feedback form that requires only one click to establish constant contact.

    8. Tom Raffield

    Subject line: Guess where we’re going.

    “No more boring emails and obvious subject lines”, says Tom Raffield who creates this newsletter campaign.

    Not only does it have beautiful pictures and a sophisticated design, but also it intrigues its subscribers about upcoming events. Readers literally have to guess where the company is going by looking at a few clues hidden behind the images.

    The brand has a perfect email marketing strategy: such newsletters focus on the aim of encouraging subscribers to look forward to doing some research on the site or, at least, receiving the next email newsletter.

    This is a great example of how you can promote the upcoming events for your potential customers in an unusual yet simple way.

    (Source: Really Good Emails)

    Its unique feature

    Here’s an email newsletter example that shows you how to make your email campaigns non-trivial. You can use the Stripo email builder to apply such newsletter tools.

    In this newsletter, they used the https://stripo.email/blog/12-bullet-proof-ideas-include-image-rollover-effect-emails/” rel=”noopener” target=”_blank”>Rollover effect, and with Stripo you can implement it by toggling one button.

    9. WB Games

    Subject line: DC FanDome Days of Deals: Only hours left to save up to 75% off!

    Comics are always about a good visualization because pictures are essential for their specific audience. And WB Games used this just right!

    Newsletter Example from WB Games

    (Source: Email from WB Games)

    They set the width that is far beyond the standard 600 pixels. It makes the email newsletter look more like high converting landing pages rather than a simple email.

    With Stripo email builder, you can also set a custom width for your newsletter template.

    Newsletter example wider than others

    Its unique feature

    Due to the pictures of big size and high quality, this email newsletter looks like a website page. It immediately draws attention and doesn’t let you move to other messages shortly.

    10. Gap

    Subject line: $6.99 tees. $9.99 polos. $12.99 shorts.

    Email is one of the best marketing channels for clothing stores. In this one, Gap provides its subscribers with updates on pricing for the collection in a very attractive way.

    There’s a GIF with colorful photos and prices right on it. As the photo changes, the color of the price changes as well in order to match the product it’s related to.

    (Source: Email from Gap)

    It’s a great idea for a weekly newsletter. Or you can choose whatever email frequency suits your brand best.

    Its unique feature

    Customers always need to know the price. The easier it is to get to know, the higher chances are they decide to buy something.

    This https://stripo.email/blog/9-great-examples-animated-gifs-emails/” rel=”noopener” target=”_blank”>GIF idea encourages email clients to set up constant contact. And it’s pretty simple to create for your email marketing campaigns.

    11. Adidas

    Subject line: Highlighting the reality and resilience of Black runners everywhere.

    Adidas and social initiatives always go together. They build their community around problems that worry most of us. That’s why their email marketing strategy works well.

    The company knows perfectly how to use the email marketing service to attract more website visitors. In this newsletter example, you can see a brief description of the problem everyone is concerned about. Then, they invite you to watch a few series that change the conversation in sports, promoting equality and highlighting runners whose shared identity shapes their daily experiences.

    Welcome Email Newsletter Example

    (Source: Email from Adidas)

    At the bottom of the email newsletter, there are a few big buttons that lead to social media platforms and catch the subscribers’ eye right away.

    Its unique feature

    Such a newsletter example shows us that social initiatives may be good not only for society but also for your own business. Add attention-drawing links to your social media accounts to get more subscribers, and you will be surprised how everything will work out.

    12. Victoria’s Secret

    Subject line: Just dropped: Self-care staples.

    Beautiful pictures are one of the essential components of marketing newsletters to sell your product. Victoria’s secret embellishes colorful photos with attractive discounts and special offers.

    This email template contains all the information a customer might need. Also, it allows the subscribers to establish constant contact by buying online with the opportunity to pick up in-store.

    Email Newsletter example for eCommerce businesses

    (Source: Email from Victoria’s Secret)

    Its unique feature

    This email newsletter invites its subscribers to consider all the offers to choose the most desired one. And then, customers can also use a few helpful tools to make their life easier while placing and receiving the order.

    13. Chubbies

    Subject line: Don’t tell my boss, please.

    Chubbies is well-known for its exceptional style. Some people find it weird, however, it’s definitely unique and special.

    The brand takes the most out of email marketing, starting with subject lines and the way they share company news and ending with pictures and overall look.

    Email newsletter example _ Chubbies

    (Source: Email from Chubbies)

    This particular example some might find quite outrageous. It has a personal story of someone from the content marketing team that is meant to encourage its subscribers to buy something. The story is so appealing you cannot stop reading. The pictures are outstanding, too.

    However, when you scroll down, you reveal that it was just a joke. But you were anyway going to make an order, weren’t you?

    Its unique feature

    Chubbies is unique as a brand, and so are its email newsletters.

    This newsletter is unique itself: just look at the fonts, pictures, hyperlinks, and tone of voice. But we must warn you: don’t do this at home (until you’re sure your subscribers will get it).

    14. Banana Republic

    Subject line: Why YOU ❤ our Sweater Blazer.

    Have you ever seen an email newsletter fully dedicated to one item? We neither. Until Banana Republic created this email about their Sweater Blazer.

    Newsletter examples _ Weekly Digest by Banana Republic

    (Source: Email from Banana Republic)

    They say it’s a customer favorite and prove it with their comments and feedback. BR also provides the subscribers with photos and CTA’s that encourage them to shop now.

    Its unique feature

    An unusual approach to newsletter design.

    15. M&M’s

    Subject line: Did you forget something?

    Subject lines with such questions work very well. You open the email in panic and then, you see the jar of chocolate you were dreaming about the whole day. Will you be able to resist ordering it?

    Email Newsletter Examples Abandoned Cart

    (Source: Email from M&M’s)

    It’s written in a friendly way, less official, with no pressure about the abandoned cart. On the contrary, you perceive it as a kind reminder and you will more likely return to the cart to pick the order up.

    Its unique feature

    M&M’s uses its characters everywhere to communicate with its audience. This makes the brand recognizable and cheerful. In this email, they dropped a few lines, reminded you of what you have left in the cart, and invited you to complete the checkout.

    16. Rozetka

    Subject line: Last chance to buy it at a lower price.

    Rozetka is a huge marketplace and they have grown a lot during the past few years. That happened because their email marketers are really good.

    Email Newsletter Example with Gmail Promo Tabs

    (Source: Email from Rozetka)

    Its unique feature

    In this newsletter, they put the sales pitch in a small banner that appears right in your inbox. And we all know that bright colors catch the eye, that’s why we’re pretty sure this approach convinced a larger amount of users to read the email.

    This option works in Gmail on mobile devices.

    Use this template

    Its unique feature

    This email newsletter template is colorful, touches different pain points, and motivates you to join the club right away.

    25. Christmas Pizza

    If you sell pizza, you don’t need to do something extra to attract customers 🙂

    It could’ve been so ten years ago when there wasn’t so much competition on the market. Now, you really have to come up with unusual ideas for your digital marketing strategy to get more clients. And this newsletter template is a good example.

    There’s a puzzle you need to solve to get Pepperoni pizza as a gift to your order. They also provide you with some suggestions you might want to order (because you do need that Pepperoni pizza you’ve just won, don’t you?)

    Pay close attention to newsletter design

    Deliver funny content to subscribers inboxes

    Use this template

    Just look at all those colorful and attractive photos which make you hungry by just watching them. You can already feel the taste. By the way, you may order a callback.

    Its unique feature

    This email newsletter leaves the opportunity to have a look through the entire menu and choose the exact product you need.

    A piece of advice

    We believe you found this article helpful and will use our favorite email newsletter examples for inspiration in the future.

    You can always customize one of our free newsletter templates, create newsletters on your own with our email editor, or order one from our https://stripo.email/template-order/” rel=”noopener” target=”_blank”>professionals.

    Final thoughts

    1. Remember to add intriguing https://stripo.email/blog/best-catchy-email-subject-lines-2018/” rel=”noopener” target=”_blank”>subject lines.

    2. Be sure to get a user’s consent to send emails to their personal email address.

    3. The design matters. Make it suit the mood of the entire campaign.

    4. Engage customers with interactive emails.

    5. Don’t be afraid to try something new to make your future emails awaited.

    We hope you loved our compilation of the great email newsletter examples that impressed us with their creativity.

    May your future campaigns be even more successful!

    Save your time by building email newsletters with Stripo


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