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Are you someone who loves fashion and beauty, and working in a fast-paced environment? Do you enjoy managing social media content and behind-the-scenes details that drive sales? Are you creative and detail-oriented? If so, this might be the perfect role for you.
About the Role
We’re hiring a highly organized, experienced Social Media & Content Operations Manager to oversee both the execution and optimization of our content and revenue-driving platforms.
This role blends:
- Daily social media and affiliate operations
- Analytics and conversion optimization
- In-person content support (styling, shoots, inventory)
- Strategic content repurposing to maximize lifespan and sales
This is not just a posting role or a creative role. It’s an ownership position for someone who understands how content, systems, and analytics work together to drive growth. You must be a self-starter who is highly detail-oriented, organized, and comfortable managing daily priorities independently.
You’ll work closely with TeriLyn and play a critical role in keeping the business organized, monetized, and running smoothly.
Position Overview
This is a full-time hybrid role. You’ll work:
- 2–3 days per week in person in Winston-Salem, NC (content days, styling, shoots, organization)
- Remaining days remotely handling posting, affiliate platforms, analytics, and optimization.
Core Responsibilities
Social Media Strategy and Operations
- Partner with TeriLyn on Instagram strategy and creative direction across channels
- Manage daily Instagram activity (feed posts, stories, carousels, reels, channels, bio, highlights)
- Edit reels and photos, prepare carousels with on-screen text, prep reel covers, write captions, and publish content to the feed and stories
- Manage automation tools (Grocers List, LTK DM, etc.)
- Support posting and growth across TikTok, Facebook, and YouTube
- Ensure content aligns with brand voice, sales goals and other core channels (blog content and newsletter)
- Responsible for Community Management
- Respond to DMs and comments across platforms in a timely, on-brand way
- Engage with the community thoughtfully and professionally
- Flag important messages, trends, and opportunities with recommended next steps
Affiliate Platform Management
- Manage affiliate partners and links across multiple channels (Impact, ShareASAle, LTK, ShopMy, Amazon, etc.)
- Daily posting and optimization on LTK and ShopMy (including chat and collections)
- Manage and optimize the Amazon storefront
In-Person Content & Styling Responsibilities
(2–3 days per week in Winston-Salem, NC)
- Assist with shopping, organizing incoming items and manage returns
- Lead photo and video shoot days
- Organize inventory before and after shoots
- Style complete outfits head-to-toe (clothing, shoes, bags, jewelry)
- Make sure outfits are camera-ready (steam all clothing beforehand)
- Ensure all necessary formats and angles are captured (YouTube, Reels, Stories, etc.)
- Ensure every shoot produces maximum content lifespan and revenue potential
Analytics, Organization & Systems
- Repurpose content across platforms strategically (not copy/paste)
- Review performance analytics across platforms and make recommendations
- Identify high-performing content and resurface it intentionally, recommend related and additional content
- Create sale item roundups and weekly top-seller updates
- Flag broken links, underperforming patterns, and trends
- Proactively identify missed monetization opportunities
- Maintain organized systems for photos, video footage and edited assets
Required Experience & Skills
- Strategic thinker and ability to execute
- Strong fashion taste and aesthetic judgment, with the ability to quickly understand and execute the brand’s style preferences across outfits, styling, and visual content.
- Proven experience managing LTK for a creator, brand, or affiliate-driven business
- Experience executing multi-social channel campaigns (Instagram, LTK, ShopMy, Amazon, TikTok, YouTube)
- Strong understanding of affiliate linking, conversion optimization, and performance analytics
- Experience editing short-form and long-form video (Reels, TikTok, YouTube)
- Highly organized with strong systems, workflow management, and attention to detail
- Proactive, self-directed employee who takes ownership and anticipates needs
- Revenue-minded with the ability to identify and resurface high-performing content
- Able to manage high-volume, fast-paced workloads calmly and efficiently
- Strong content judgment and ability to repurpose content strategically across platforms
- Clear, professional communicator
- Familiarity with Asana and Airtable
Personality & Work Style
- Honest and trustworthy
- Positive, solution-oriented attitude. Calm under pressure
- Reliable, accountable, and consistent
- Collaborative, low-drama, and respectful
- Results-oriented mindset; willing to be flexible with hours and step in when needed to support key priorities and deadlines
The Details & About Us
Our business is focused on helping women shop smarter, feel confident, and simplify their lives through realistic fashion and beauty content. Everything we do is rooted in trust, transparency, and quality.
We take pride in our work and expect each team member to take ownership of their role, think critically, and enjoy what they do. This is a collaborative environment where your ideas and input matter.
We believe in diversity, inclusion, and respect for all people, regardless of race, religion, sexual orientation, or ability. Everyone is welcome here.
Ready to Apply?
- Email your resume to [email protected] and [email protected]
- Complete the application form (LINK)
- Note: Sample work will be required. Applicants must submit examples of work that demonstrate strong styling judgment and visual taste. This may include social content, outfit styling, lookbooks, Instagram accounts managed, or other relevant focused work.
What’s Next?
We’ll carefully review all applications. If your application is a strong fit, the following steps may include a conversation to assess platform experience and working style and a trial project.
Thank you for taking the time to apply! We truly appreciate it and look forward to meeting you.
terilynadams.com (Article Sourced Website)
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