The 6 Best Clean Skincare Brands

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Clean beauty can feel overwhelming – especially as skin changes with age. Everyone defines clean differently, price points vary wildly, and many brands focus more on marketing than results.

This guide is focused on the best clean skincare brands for women who want real performance as they age: hydration without breakouts, ingredients that support collagen and elasticity, and formulas that actually improve fine lines, texture, and dryness.

Below, I break down who each brand is best for – and include my honest take on how they perform in a real routine.

The Best 6 Clean Skincare Brands (and How I Chose Them)

This list prioritizes:

• Thoughtful ingredient standards (no formaldehyde releasers, harsh preservatives, or unnecessary fillers)
• Proven actives like vitamin C, peptides, antioxidants, and amino acids
• Hydration that supports aging and dry skin
• Cruelty-free formulas (many are vegan)
• Results that justify the price point

1. Oliveda

Oliveda is a results-driven clean skincare brand that formulates products using olive tree cell elixir instead of water, delivering antioxidants, amino acids, and vitamins in every step. The line is known for addressing dryness, inflammation, fine lines, and overall skin resilience, and many products include peptides and vitamin C. Formulas are cruelty-free, largely vegan, and free of synthetic fragrance.

Best for: Aging skin, dryness, inflammation, fine lines

Price point: Mid to high

My take: Oliveda is what I use for the bulk of my skincare routine. It’s extremely hydrating but doesn’t make me break out the way other rich or anti-aging formulas often do. My skin feels calmer and more balanced overall. The biggest downside is that it’s fairly confusing to know what to order, especially at first – there are a lot of products, and they’re very targeted. Once you dial in what your skin actually needs, though, it’s incredibly effective.

Don’t sleep on their Botox in a Bottle (reviewed here) and Regeneration Intense Night Cream (reviewed here).

2. Primally Pure

Primally Pure focuses on minimalist, natural formulas using ingredients like shea butter, plant oils, and botanical extracts. The brand avoids synthetic fragrance and harsh preservatives, making it a popular option for sensitive or reactive skin types. Products are cruelty-free and made in small batches.

Best for: Sensitive skin, barrier support, minimalist routines

Price point: Mid

My take: This brand is excellent if your skin is easily irritated or overwhelmed. I see Primally Pure as more about nourishment and calming the skin than correcting deeper wrinkles or fine lines. It’s great for supporting the skin barrier, especially during dry seasons, but I don’t rely on it alone for anti-aging results. And, when I have tried to use it regularly, I break out. I love their plumping face mist for afternoon hydration and their baby balm for my boys’ sensitive skin.

Here’s my full Primally Pure Review (what I love and what’s just okay). I have to shoutout their deodorant, which was the first natural deodorant to work for me!

Use promo code TERILYN10 to save 10% on Primally Pure.

3. Dime Beauty

Dime offers accessible, fragrance-free clean skincare with straightforward formulas featuring ingredients like vitamin C, hyaluronic acid, and gentle chemical exfoliators. It’s often recommended for those transitioning from conventional to clean beauty due to its approachable pricing and simple routines.

Best for: Clean beauty beginners, maintenance routines

Price point: Affordable to mid

My take: Dime is a solid starter clean skincare brand. The products are easy to use and layer well, plus they work nicely for hydration and overall skin balance. I think it’s best for maintenance, not major correction – as skin gets drier or more reactive with age, many women will want something more targeted.

If you have dry or dehydrated skin like me, this hyaluronic acid serum is an affordable must-have – it deeply hydrates and helps replenish what our skin naturally loses over time. I also love the Dime Wonderscreen because it doesn’t leave a white cast, and once it’s fully absorbed, it’s nice and not greasy.

Use code TERILYN for 20% off your purchase from DIME.

4. True Botanicals

True Botanicals is a luxury clean skincare brand known for clinically tested, antioxidant-rich formulas. The line focuses heavily on oils, serums, and treatments designed to improve brightness, hydration, and the appearance of fine lines using vitamins and botanical actives.

Best for: Mature or dry skin, glow, antioxidant support

Price point: High

My take: If your skin does well with oil-based products, this brand delivers. I notice improved glow and hydration when I use True Botanicals consistently. It’s expensive, but the formulas feel intentional and effective, especially for aging skin that needs more nourishment. Their nourishing face oil is incredibly hydrating and luxurious, and their eye patches are the only brand I feel makes a noticeable difference in my eye area.

Here’s more on why True Botanicals stand out and my favorite products.

5. Counter

Counter (formerly Beautycounter) is known for its strict ingredient standards and transparency. The brand avoids ingredients like formaldehyde releasers and focuses on peptides, antioxidants, and gentle exfoliation to improve skin texture and fine lines. Counter also offers clean makeup that pairs well with its skincare.

Best for: Reliable, clean skincare, all-in-one shopping

Price point: Mid

My take: This is one of the most dependable clean beauty brands. It may not feel trendy, but the products work, and the standards are clear. I often recommend Counter to women who want clean skincare without overthinking every ingredient.

You can find out more about Counter’s launch at this post.

6. Crunchi

Crunchi is a clean beauty brand best known for its makeup (which I reviewed here), but its skincare line deserves a spot in conversations around the best clean skincare brands – especially for women who want ingredient transparency without sacrificing performance. The brand avoids common toxins like formaldehyde releasers and synthetic fragrance and focuses on formulas that are gentle, effective, and easy to use consistently. The line is cruelty-free, mostly vegan, and formulated to be gentle on sensitive skin.

If your skin doesn’t tolerate strong actives well, Crunchi is a really solid option. That said, if your primary concern is deep wrinkles or major correction, you may want to pair Crunchi skincare with a more targeted anti-aging brand for stronger results.

Best for: Women who want clean skincare + makeup from one brand, sensitive skin

Price point: Mid

My take: While I love a lot of Crunchi’s makeup, I haven’t been impressed with their skincare formulations. The textures, smells, and performance were all a little too… crunchy for me.

Honorable Mentions

OSEA

OSEA formulates with nutrient-dense seaweeds that are rich in minerals, amino acids, and antioxidants. The brand is known for hydration, barrier support, and glow, especially for dry or dehydrated skin.

Best for: Dry skin, dehydration, dullness

My take: OSEA is incredibly hydrating without feeling heavy. The seaweed-based formulas make skin feel calm and plump, and everything layers beautifully. It’s not the most aggressive brand for wrinkles, but it’s a great everyday clean option. Now their body products are some of the best I’ve tried. Don’t miss those.

Ursa Major

Ursa Major focuses on streamlined, botanical formulas that are vegan and cruelty-free, with a focus on balance and simplicity.

My take: This is a good choice when you want a simpler routine that still performs. I like it for combination skin or when my skin needs a break from heavier actives. Their exfoliating face wipes (which I also use to remove makeup) and face wash are standouts and something we always have around.

Kora Organics

Kora Organics emphasizes certified organic ingredients and antioxidant-rich formulas designed to support daily skin health.

My take: These products feel gentle and nourishing. I think of Kora as more of a maintenance brand – great for everyday care, but best paired with stronger actives if wrinkles or firmness are major concerns. Their turmeric mask scrub gives the best glow and even texture of any non-toxic mask I own (which is a lot).

Final Thoughts: Choosing the Best Clean Skincare Brand for Aging Skin

The best clean skincare brands aren’t one-size-fits-all – especially as skin changes with age. Whether you prioritize hydration, wrinkle correction, ingredient purity, or price, there’s a clean option that fits.

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