Cost is the most important thing to consider while planning to get packaging for your product. If you fail to estimate the total cost, it will affect the whole budget badly, and you might fall. The total cost of packaging depends on many factors, including packaging material and features being used, and they vary in many ways. That’s why packaging cost is always a little mysterious. It can or cannot be in your hands, depending on different factors. Your target audience and target market can be very helpful in this scenario.
Timeframe also affects the cost, as you will be charged more if you need emergency stock. This article will tell you about how much custom box packaging can cost according to the material and features used.
Material and Feature Cost
The very first thing to consider while estimating a total custom box packaging cost is the material and features. Estimating will calculate the major part of the cost, and you can easily start working right after calculating it. A huge variety of materials and features with different prices are available in the market.
You cannot calculate the packaging price without considering the size and dimensions of your required box. Different packaging companies offer different prices. Here is a cost estimate of three frequently used materials and their features for dem,o while considering material and dimensions:
Material Dimensions Cost
Rigid 10 x 10 x 1 $8 – $11
Corrugated box 10 x 10 x 2 $2 – $4
Folding carton 5 x 5 x 5 $1 – $3
Deciding the material will also help you in finalising the design, style, structure and printing technique, which will make your total cost estimation easy. High-quality and expensive packaging is not always the ideal packaging solution to boost sales. Understanding the target audience and their budget is very important; otherwise, you will not be able to sell the maximum products. Some of the many options available in the market are given below:
1. Rigid Boxes
To keep fragile items safe and sound, rigid boxes are the best option for custom box packaging to choose. It is high-quality and sturdy material packaging, but a little bit pricy compared to other materials in the market. Along with protecting fragile products, they also give your product a luxury and premium look and making it look expensive and high-quality. It attracts the maximum customers and elevates their unboxing experience, which ultimately builds trust and boosts brand recognition.
Thick structure keeps the product safe during storage and transport and guarantees its safe arrival. Its appealing and attractive final structure is keenly and carefully constructed by hand, which keeps all the edges intact for a very long time. This final construction is actually the main reason for its attraction, which allows you to set its premium price.
Finishing:
Lamination: Matte lamination on the rigid boxes is a trend these days, which gives packaging a very premium look. It makes your product and packaging look expensive and convinces the maximum customers to buy.
Other coatings: You can keep adding on different materials to your packaging if you have enough budget. They are not compulsory to add, but they enhance the overall look of the packaging effectively. These coatings cost extra because they keep the packaging attractive and functional for a long time. You should definitely add these to your packaging if the budget is not the problem:
- Coating with pearls
- Glitter coating
- Scented coating
- Foil stamping
- Embossing and debossing
Corrugated Boxes
The most popular material choice for custom box packaging, with high-quality and good price, among business owners, because of its durability and reliability, is corrugated boxes. They are very versatile, serving almost all kinds of products. They are easy to use, assemble and open. They provide good-quality products and are very cost-effective. They are the best choice for new or small business owners who want to elevate their brand but do not have a very high budget.
Being thick and sturdy, they offer support and keep the product safe during storage and transport. They are a good option for low budgets for fragile items. A large variety of finishing options and features make the corrugated boxes more attractive and appealing, but always keep your budget in mind while adding them.
Finishing:
- Lamination: A very good additional material to give your packaging a shiny and glossy look. It also keeps the print or the artwork on the packaging safe and intact for the long term.
- Varnish: To attract maximum customers, boost sales, enhance brand and product image and increase product efficiency, glossy varnish is the best option with low cost.
- Wax-coating: To keep the product safe for a long time and to prevent any damage from water or grease, wax-coating is the best choice. Mostly used for food or medicine packaging.
Folding Carton
An excellent way to get good-quality packaging at a very low price to elevate your brand is to choose the folding carton for your product. It is good for non-fragile items who does not need extra care and protection as they do not provide high-level support and protection.
Their shipping is also very cheap compared to rigid and corrugated boxes. Because they are lightweight and are flat when shipped so they do not consume very large space and allow you to ship a larger number of boxes in one go.
There are different types of folding cartons in the market at different prices with different features and functions. Being cost-effective does not mean less attractive or ugly. You can add a luxurious and premium look to it by adding different printing techniques and finishing. Coating and finishing material prices also vary on the basis of the folding carton type.
Finishing:
- Lamination: Lamination for paperboard boxes makes the packaging exclusive, but it is a bit expensive to add. If you think your product requires long-term packaging protection, then you should definitely use it.
- Semi-gloss finishing: If you cannot afford the lamination, there is another cost-effective finishing option in the market, and it is UV and AQ semi-gloss finishing.
Additional Features
There are countless additional features for packaging available in the market to enhance your packaging and protect your product. But they can highly affect your budget. They hold the power to make your packaging extra appealing and attractive, but they will cost you a lot of money. If you have an unlimited budget, try adding the following additional features to your packaging:
- Box inserts
- Handles
- Widow
Conclusion
Custom box packaging is a perfect way to market your product. It attracts maximum potential customers and convinces them to buy your product. That’s why it is very important to allocate a good amount of budget for the packaging to get the required results. The cost of packaging depends on various factors, including material, features, box size, structural design, time, etc. The very first factor you need to focus on is the material being used, because it is the most significant factor for the budget.
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