Top 10 SaaS Marketing Tools | Brafton

No matter the personal opinions you hold about software as a service (SaaS), the allure of the business model has been around for a while. Why? Because it can offer some hearty benefits, especially for your marketing team and remote workers, while simultaneously fuelling lead generation and brand awareness across multiple channels.

With more people working from home than ever before, SaaS marketing tools enable collaboration and automation to streamline marketing campaign workflows — no matter where employees are based. They often slot seamlessly into an overarching marketing strategy focused on organic traffic, conversion rates and demand generation.

Here’s a quick recap of SaaS marketing software followed by the top 10 tools you can use today to reach potential customers, attract your target audience and guide them through the marketing funnel until they become paying customers.

What Is Marketing SaaS Software?

Unlike traditional software (which is purchased outright or licensed and then downloaded locally), SaaS marketing automation software is hosted in the cloud and accessed through a web browser rather than being installed on a physical hard drive.

These tools are often designed to help businesses with various aspects of their marketing effort, such as email marketing, inbound marketing, social media management, customer relationship management (CRM), analytics and more. 

The SaaS model offers myriad benefits, including easier scalability and accessibility. Typically, these tools can keep pace with a growing SaaS business and are accessible anywhere you can get an internet connection, making them ideal for agile marketing strategies, distributed teams and international SaaS companies looking to penetrate new markets.

The Role of Marketing Automation Tools in Digital Marketing

Automation plays a crucial role in modern digital marketing. These days, it’s practically impossible to work without at least some form of automation. The technology can be applied to various workflows to help businesses:

• Streamline repetitive tasks.
• Improve efficiency.
• Enhance the overall effectiveness of marketing campaigns.
• Deliver a consistent content marketing strategy that maps to every stage of the customer journey.

Here are some examples of where and how automation is often applied in digital marketing:

• Lead nurturing: Here, automation can help send targeted content to leads based on their behavior and interactions with your brand, pushing them through the sales funnel more effectively and improving conversion rates.
• Analytics and reporting: SaaS reporting tools and automated analytics solutions can gather and analyze data and provide insights into the performance of various marketing channels and campaigns.
• Social media: SaaS tools that specialize in social media automation can help schedule posts, track engagement and manage multiple accounts from a centralized platform.
• Internal workflow automation: Marketers can automate internal processes and workflows, such as content creation and approval processes, resulting in faster turnaround times for blog posts, landing pages and product marketing assets.
• Ad campaigns: Marketing automation software can optimize ad targeting, bidding and placement to maximize the effectiveness of ad campaigns, whether your goal is brand awareness or bottom-funnel lead generation.
• A/B testing: Automated tools facilitate A/B testing of various elements in marketing campaigns, allowing marketers to optimize for better performance based on real-time data and a clearly defined SEO strategy.

The 10 Best SaaS Marketing Tools

Without further ado, these are, in our humble opinion, the 10 best SaaS marketing tools out there today. Each one can play a pivotal role in your broader marketing strategy and SaaS initiatives — from boosting organic traffic to guiding demand generation programs.

1. Brafton Content Marketing Platform

Description: Brafton’s content marketing platform operates on 5 core functions, including digital asset management, content calendar, content production planning, resource tracking and marketing campaign measurement. It’s built by a world-leading marketing agency with the help of people who live and breathe in this realm, specialising in SaaS product marketing and growth marketing.

Standout features: Plan, produce and track performance all in one place with Brafton’s SaaS Content Marketing Platform.

Pricing: $100 per month for up to 50 users, but you can start with a 14-day free trial.

Takeaway: If you need one platform that can handle just about any marketing plan you throw at it — including SEO strategy, social media marketing and product launch calendars — the Brafton CMP is for you.

Manage all your marketing

From just 1 tab on your browser with the Brafton Platform.

2. Hawk SEM’s ConversionIQ

Description: ConversionIQ is purpose-built to help marketers capture, connect and cultivate audiences, sales and insights for continuous improvement.

Standout features: Hawk SEM’s proprietary software helps connect the dots between leads and new business to help marketers properly allocate budgets and overhaul campaigns to drive revenue.

Pricing: Talk to an expert at Hawk SEM.

Takeaway: If you’re generating a healthy amount of leads but are having difficulty determining which ones lead to new revenue, ConversionIQ may be for you.

3. Zapier

Description: Zapier is a SaaS company that offers a no-code workflow automation tool and app builder, allowing organizations to build custom workflows quickly.

Standout features: Zaps. That’s what Zapier calls their custom-built automations. How fun! Easily set up new Zaps by selecting a trigger and an action — that’s it!

Pricing: $0-$69 per month for free to team-level subscriptions. Contact sales for company rates.

Takeaway: If easy automation sounds appealing to you, Zapier can help zap manual tasks and turn them into fully automated workflows that underpin your content marketing strategy.

4. Hotjar

Description: Hotjar is a SaaS marketing tool built to help your marketing team make more sense of their data and analytics using heatmaps, recordings, feedback, surveys and more.

Standout features: Hotjar’s heatmaps help site owners and marketers better understand where users are clicking, dropping off and experiencing friction using visuals. Take the guesswork out of user engagement analytics and see where people are clicking and engaging. When paired with an SEO strategy, these insights inform smarter product marketing and UX updates.

Pricing: $0-$213 per month.

Takeaway: If you’re “drowning in data” as Hotjar puts it, their software may be able to get you back on land.

5. SpyFu

Description: A veteran of the search engine optimization (SEO) game, SpyFu helps business owners and marketers build out a robust SEO marketing strategy using keyword tracking, backlinking, ranking history, custom reports and more.

Standout features: SpyFu’s newly introduced RivalFlow AI helps website owners discover gaps in their existing content and makes recommendations to come out ahead of competitors.

Pricing: $39-$79 per month.

Takeaway: SpyFu is the looking glass into your competitor’s search marketing strategies. If you need to know what they’re up to so you can improve your own website, SpyFu!

6. Semrush

Description: From SEO to market research and even social media marketing, Semrush is a bit of an amalgamation of the most important or useful marketing tools, all in one solution. Heck, it’s the world’s leading content marketing SaaS platform.

Standout features: Semrush’s keyword research capabilities are among its most well-known. Find the best keywords, discover new opportunities by identifying keyword gaps and get organic traffic insights. Plus, you can track brand awareness metrics and tie them back to blog posts and landing pages.

Pricing: $139.95-$499.95 per month.

Takeaway: If content marketing is your game and deploying a world-leading platform is also your game (no names here), you’ll certainly find value in Semrush.

7. Slite

Description: The SaaS company, Slite, is an automated and collaborative knowledge base that helps organizations create, manage and find trusted company information with ease — perfect for fast-moving marketing teams that need a single source of truth for campaign assets.

Standout features: Slite uses AI to keep your company knowledge up-to-date. AI-driven insights let you know if a document requires attention, i.e., if it’s outdated, expired or there’s a new request. Then, complete a bulk action to remedy your files.

Pricing: $0-$12.50 per member, per month.

Takeaway: If your organization relies on the transfer of knowledge from one person or department to another, Slite removes the burden of traditional knowledge-sharing processes.

8. Loom

Description: Loom is all about video. The platform lets you record and share AI-powered messages with your internal teammates or customers, and champions itself as the “easiest screen record you’ll ever use.” In the context of SaaS marketing strategies, it’s a brilliant way to demo features, educate potential customers and support post-sale onboarding.

Standout features: Loom makes it easy to share or embed your videos, too. Whether you work in Google Workspace or Slack, Loom videos will integrate with all your favorite tools.

Pricing: $0-$20 per creator, per month. Contact sales for Enterprise pricing.

Takeaway: If your organization could use some help to cut down on the number of meetings that take place, Loom may be exactly what you need.

9. Neil Patel’s AnswerThePublic

Description: Stuck for content ideas? AnswerThePublic is a search listening tool from marketing guru Neil Patel that helps marketing professionals ideate faster by tapping into a “goldmine of content ideas.” It’s a heavyweight addition to any content strategy or inbound marketing plan.

Standout features: AnswerThePublic offers Pro users unlimited daily searches, tools for monitoring and alerting about new opportunities, organization tools and more. These insights help shape blog posts, webinar topics and social media campaigns that resonate with your target audience.

Pricing: $6-$99 per month. Lifetime, one-time-payment options available.

Takeaway: If you’ve ever wanted to get inside the minds of your customers, AnswerThePublic may be the closest you’ll ever get.

10. Adobe’s Marketo Engage

Description: Adobe is a company that needs a little introduction. Marketo Engage is a marketing automation tool from the brand that helps organizations set their “pipeline on fire” by bringing sales and marketing together and enabling data-driven SaaS marketing strategies.

Standout features: Coordinate engagement across more than just one marketing channel to keep customers engaged no matter where they interact with your brand. That includes online and offline channels such as social media, email, webinars and more. With comprehensive reporting, you can tie each touchpoint back to demand generation goals.

Pricing: Contact Adobe for customized pricing.

Takeaway: Some people prefer to work with a brand that has built an unwavering reputation for itself. If that’s you, or if you’re already a fan of Adobe products, adding Marketo Engage to your toolbelt could be a good call.

So, what’s the perfect SaaS product for marketing? Well, it depends on your business. All of these tools offer something unique, and many are specialized for specific areas of content marketing. We suggest doing a deep dive into your business needs to identify what you could use to help your team the most.

Once you have the answer, come back to this list and choose the automation software that best aligns with your goals — whether that’s scaling lead generation, increasing brand awareness, optimizing conversion rates or accelerating growth marketing initiatives.

Happy automating!

Editor’s Note: Updated August 2025