How To Launch Your New Product Using Social Media

Knowing how to launch your new product using social media will certainly give you the necessary leg up needed to create impact and get people talking. But how do you go about doing it? And doing it with style? 

Let’s be real, launching a new product is a critical time for businesses. You’ve invested time, money, and resources into developing something that will cater for your customers’ demands. And now it’s time to determine whether it was all worth it… The pressure is on!  

When it comes down to it, launching a product successfully hinges on one thing: how many eyes are on you.  

Social media marketing is one of the most essential weapons in your arsenal when it comes to launching a new product. How can you wield it for a competitive advantage and to make the most out of your investment? That’s where our team of SEO and social media wizzes at GrowTraffic can help you out.  

From us, you can expect full-service digital marketing, including SEO, PPC, web design, copywriting, technical training, and that all-important social media management. We know how to get you results that matter.  

With that said, here’s our advice on how to launch your new product using social media – the GrowFo way. 

How To Launch Your New Product Using Social Media 

1. Strategise Before Posting 

Did you know there’s over 200 million businesses using Instagram to promote their products? Some will launch products with huge amounts of success… Others will not get the engagement or recognition they deserve. What’s the difference? Strategy. 

Launching a product on social media without a clear strategy is like setting sail without a map. You might get lucky, but you’re more likely to drift off course. 

Before you post anything, you need to ask yourself:  

• Who is your target audience? 

• What platforms are they on? 

• What problem does your product solve? 

• What tone of voice should you use? 

For help with choosing the right social platform for your business, check out this blog.  

2. Build Buzz 

The more anticipation for your product launch, the better.  

Unless you’re a well-established mega star (hi Beyonce, thank you so much for reading my blog), then dropping a product without talking about it prior or building a buzz probably won’t go down as well.  

We recommend doing a pre-launch campaign that teases your audience and gets them excited. 

Try: 

• Behind-the-scenes content 

By doing this, you build a community of people who are invested in what’s to come. That sense of exclusivity will help your product sell when the time comes.  

3. Create Content That Converts 

Good looking content is one thing… But writing content that converts is a whole other ball game.  

When it’s time to launch your product, your content needs to be more than just aesthetically pleasing. Your posts need to drive interest, clicks, and eventually, purchases.  

Effective launch content includes: 

• Product demos and videos 

• Compelling product photography 

We’ll work with you to plan and create social media content that’s not only stunning and on-brand, but is optimised to perform. That means understanding platform algorithms, audience behaviour, and what kind of content works where. 

4. Make Use Of Paid Social Advertising 

Organic reach is limited, especially on popular platforms like Facebook and Instagram. Being heard above the noise can be a challenge (especially when you’re competing with 200 million other businesses). To really amplify your product launch, a targeted paid campaign is essential. 

Using a combination of PPC and social media advertising, we can help you: 

• Define your audience using precise demographics and interests 

• Design ad creative that grabs attention 

• Monitor and optimise performance to get the most from your budget 

5. Engage And Respond 

Co-creation and a sense of involvement can make all the difference when it comes to launching a new product on social media. Whether you post polls asking what your audience would like to see from you, reply to comments, or reshare user content, you’re taking part in the conversation.  

This kind of authentic interaction not only boosts visibility (thanks to most platform algorithms), but it also builds trust. And trust turns followers into loyal customers. A great example of this is Aldi’s social media engagement.  

(Our community on the GrowTraffic Facebook is one of my favourite places online. Everyone’s just as mad as each other and collectively gang together to make fun of Dalley. It’s just heaven.) 

6. Track, Learn And Optimise 

When you launch your new product using social media, the work doesn’t stop with the first post. Tracking what people respond to (and what they don’t respond to) will help you understand how you need to improve and scale your approach.  

A strategy is never set in stone. They can be – in fact, SHOULD be – changed constantly. Nothing stays the same in the world of digital marketing for too long. We typically review our SEO strategy every 3 months and our social media strategy every month. 

With us, you’ll get detailed reporting and insights into: 

• Best-performing content 

We’re results-driven, not report-driven. That means we won’t bombard you with meaningless data, leaving you overwhelmed and confused. We’ll give you the numbers that matter, and a plan to build on your success. 

Why Choose GrowTraffic To Launch Your New Product Using Social Media 

Now you know how to launch your new product using social media, you might want to work with some really cool, funny, social media wizz-kids. Fortunately for you, that’s exactly how we self-identify at GrowTraffic.  

Jokes aside, we’re proud to be different from other digital marketing agencies. We’re the antidote to other agencies, who promise the world and never deliver. Our core values, honesty, integrity, and transparency, are not just something we preach. They’re intertwined with everything we do. 

We also have experience with successful product launches. We can put our money where our mouth is. Take a look at our social media strategy for JUNIORJONES that resulted in 30% web traffic through social media.  

Ready to chat about how we can support your business? Give us a call on 0161 706 0012 or email us at [email protected] and let’s sort out a coffee date to strategise!