RUM Wrap Party Tubing Mascara: Sam Chapman & Sali Hughes

What Is RUM Wrap Party Mascara?

The Wrap Party Mascara (£22, 6ml) is the flagship launch from RUM Beauty, a brand newly founded by legendary beauty insiders Sam Chapman, Sali Hughes, and Jo Jones. With decades of combined experience as makeup artist, journalist, and PR pro, these three know exactly what makes a mascara good, and more importantly, what makes one disappointing.

Wrap Party is their answer to the never-ending search for a tubing mascara that delivers fluttery, separated lashes without the smudge or struggle.

My RUM Wrap Party Tubing Mascara Review

I’ve been testing both Taxi and Inkwell, and spoiler alert: I’m a big fan. Here’s my full breakdown.

Application Video

Which RUM Wrap Party Tubing Mascara Shade Should You Choose?

The RUM Wrap Party Tubing Mascara comes in two stunning shades: Taxi and Inkwell, and while colour is the obvious difference, I’ve noticed that each formula delivers a slightly different lash effect too, which I absolutely love.

• Taxi is your deepest black. It is intense, bold, and dramatic. It gives gorgeous depth of colour and a real punch of volume. If you love that instant impact, this is the one. It’s perfect for nights out, events, or whenever you want a lash that really shows up
• Inkwell, on the other hand, is a beautifully elegant midnight navy. It gives a more fluttery, lengthened look which I think is super refined and wearable. It’s softer than black, but still defines the eyes beautifully, especially on my brown eyes I think. I find it ideal for daytime or for a chic, understated look,

Inkwell will be my one to go for a daytime lash, while Taxi brings all the night time drama. Both perform the same with no smudging or crumbling.

My Favourite?

I genuinely don’t think I own another navy mascara and I am so happy to have Inkwell in my collection. It is subtle but striking and gives that hint of colour that brightens the whites of the eyes, makes lashes look lush but soft, and adds a bit of an unexpected elegant yet edgy twist.

It pairs so beautifully with my REESON Beauty Lid Elixir in Toasted Cinnamon. The navy of Inkwell really plays off the warmth of the shadow. I’ll be reaching for this combo all summer long.

What’s the Wand Like?

The Wrap Party brush is just right. It’s slender and slightly tapered, allowing you to get right into the base of the lashes to lift, separate, and coat every lash evenly and it really gets into the inner corners.

It performs brilliantly on both top and bottom lashes, with no mess or smudges, which is a massive win.

How to Apply Wrap Party Tubing Mascara

You apply it like a traditional mascara but with one key tip. As works best with tubing mascaras, I like to layer it while it’s still wet to build up the volume, something that Sam, Sali and Jo recommend.

Because it’s a tubing formula, you don’t want to wait between coats. Just keep building until you get your desired level of drama. RUM say: Taxi builds beautifully for a bold, glam look, while Inkwell looks best with one or two elegant coats.

How to Remove It

As this is a tubing mascara, you don’t need anything fancy. Simply:

• Soak lashes with warm water
• Gently pinch between your thumb and finger, and the little tubes slide off

Personally, I’ve also used my regular oil/balm cleanser and it came off just as easily like a regular mascara. If you want to check out the cleansers I rate, read my Round up of Best Cleansers.