Meet the TeriLyn Adams Team

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I’m so excited to pull back the curtain today and introduce you to the people who help make all the magic happen behind the scenes. I’m so lucky to have the sweetest, most hardworking team who brings so much heart (and a whole lot of fun) to everything we do.

I asked each of them a handful of questions—some thoughtful, some just for fun—so you can get to know the faces behind the screen. I loved reading their answers and I think you will too. Let’s jump in!

Let’s Meet the TeriLyn Adams Team

Elle Queen – Brand Manager

1. Where do you live and where do you work?
   
   My name is Elle Queen, I live in Denver, Colorado and I work out of my home office.

2. How did you meet TeriLyn?
   
   TeriLyn and I have some mutual friends in the influencer space, and we connected through them. We got on a call, and I was immediately impressed with how smart, organized, and strategic she was with her business.

3. How long have you been working for her?
   
   Since 2019!

4. What’s your role, and how would you describe your job?
   
   I’m TeriLyn’s brand manager, so I help her with all of her brand partnerships. This involves reaching out to brands she uses, loves and wants to work with, as long as fielding incoming emails or DM requests from brands interested in working with her. I communicate with the brands to determine goals, budget, deliverables, etc. and then help through the whole process from when the contract is signed all the way to when we send a report to the brand of how the content performed.

5. What is the best thing about working for her? What is the hardest?
   
   The best thing is that I think we have a mutual understanding, respect, and appreciation for being moms of young kids and business owners. That’s also sometimes the hardest part! We’re both pulled in a lot of different directions, so keeping organized and on top of everything can be challenging.

6. What surprised you when you started working for her?
   
   How strategic and business savvy she is! Some influencers are creative people first, but TeriLyn is such a smart business person, and that really sets her apart in this industry. 

7. What is your favorite task? Least favorite?
   
   My favorite task is seeing content come to life on TeriLyn’s channels and seeing her audience really connect with it. My least favorite task is managing expectations with brands who think we will do lots of things for free product.

8. What are the biggest perks of your job?
   
   The flexibility is fantastic as a mom of young kids. I also love working in influencer marketing because it’s always changing and really challenges me to stay on top of trends and what’s the newest, best thing.

9. What’s one thing you have to have on your desk?
   
   My Owala water bottle.

10. What’s your coffee order?
    
    Cold brew coffee, black.

11. What’s your favorite thing about being a part of the team?
    
    It’s so cool to be on a team of such kind and talented women! They also have the best fashion and beauty recommendations, so that’s a big plus 🙂 
12. What does a Day In The Life look like in your role?
    
    I love to start my day with a workout after dropping my kids off at school! I’m currently loving high intensity pilates classes at Fierce45. And then it’s lots of emails! I dedicate time each morning to cleaning up my email inbox and responding to anything urgent. Then, I usually dive into reviewing or drafting contracts and updating sponsored content calendars. Next, I review content and send it to brands to review, and then I usually finish out my day with putting together reports for brands and cleaning up financials (updating invoices, making sure everyone is getting paid, etc).

Salem Jones – Content Manager

1. Where do you live and where do you work?
   
   I live in Winston-Salem and work here as well, which is SO fun because I get to be in person with TeriLyn a good amount!
2. How did you meet TeriLyn?
   
   Funny enough, we actually met about 5 years ago at a Christmas party at Hannah’s (TeriLyn’s content manager before me) house! Fast forward 4 years, and I saw her again at church after moving to Winston and the rest is history!
3. How long have you been working for her?
   
   I’ve been working for TeriLyn for over a year. I started out as her personal assistant– taking photos, helping with inventory, and admin stuff– then took over for Hannah as TeriLyn’s content manager when Hannah had her baby!
4. What’s your role, and how would you describe your job?
   
   I’m TeriLyn’s content manager and I essentially handle pretty much everything content-related—sponsored posts (outside of brand-negotiated deals), blog content, newsletters, and all the behind-the-scenes work that goes into them. I also still take a lot of her photos and help with smaller tasks like updating links and graphics. The only thing I don’t manage is the actual brand deal negotiations—that’s handled by her brand manager, Elle (who is awesome)!
5. What is the best thing about working for her? What is the hardest?
   
   There are so many I honestly struggle to choose– this job is so awesome I feel so blessed to have it! I’m a huge extrovert, so I honestly think my favorite thing is just getting to work with TeriLyn. She’s my boss and is brilliant, but she’s also so fun and hilarious. The hardest thing is managing all of the interruptions that come in while I’m working on a task that requires more time and focus.
6. What surprised you when you started working for her?
   
   Candidly, how much she does within her business. My husband describes it as a well-oiled machine and that it is!
7. What is your favorite task? Least favorite?
   
   My favorite task is taking her photos and probably blog content. I don’t love the newsletters but it’s so funny because Hannah is the opposite, so when she comes back part-time, I think I know what she’ll be doing. ?
8. What are the biggest perks of your job?
   
   Getting to spend so much time with TeriLyn! It’s also really sweet and fulfilling to play such a major role in a business. This job is SO creative and there are so many different parts to it so it’s never boring.
9. What’s one thing you have to have on your desk?
   
   Coffee! And my trusty-dusty yellow notepad (lol)!
10. What’s your coffee order?
    
    Latte (hot or iced) with whole milk and cinnamon powder. If I’m feeling fun I’ll add the tiniest bit of honey (I tell the baristas I almost don’t want to taste it)!
11. What’s your favorite thing about being a part of the team?
    
    Everyone is so willing to help one another, but also there’s a constant reminder that it’s okay and most things aren’t that big of a deal– it’s fashion, not surgery! And I love that perspective!
12. What does a Day In The Life look like in your role?
    
    This is a funny and complicated question so I’ll do my best! I start at 8 am and go through emails, then I look at my tasks for the day and prioritize what’s most important and time-sensitive and do that (which is typically newsletters and blog posts). Throughout the day, it’s likely that we either get sponsored content opportunities, sale notifications to jump on, or other updates, so I get all of those things organized and make sure I create tasks to do them. Sometimes TeriLyn and I go take pictures, sometimes we have lunch, a lot of times, we get coffee, just depends on the day! We are both super flexible and adaptable– some might feel like it’s chaotic but it works for us (haha)!

Holly Hardy – Project Manager

1. Where do you live and where do you work? 
   
   I’m Holly Hardy and I live in Utah. I do consulting work for various clients and influencers, but mostly work as a full-time mom to my three bosses who are 11, 8, and 4. The 4-year-old, although she does not have seniority, is somehow still in charge.
2. How did you meet TeriLyn?
   
   We met in middle school. Not really even sure how, but maybe class or a shared love interest (lol)!
3. How long have you been working for her?
   
   For free, for many years as her cross-country therapist ? For payment, less than one month ?
4. What’s your role, and how would you describe your job?
   
   I’m a communication manager. I help with whatever TeriLyn needs me to, email communication, newsletter, communications, strategy, and anything random she needs help with! My job is fun because it gives me an excuse to talk to TeriLyn more and it’s flexible which is much needed with the other three more demanding bosses I report to.
5. What is the best thing about working for her? What is the hardest?
   
   See above! Best: Talking to TeriLyn more, learning her business, and getting to help her. Hardest: Fitting work hours in as a busy mom!
6. What surprised you when you started working for her?
   
   How many platforms, resources, and partnerships she has! 
7. What is your favorite task? Least favorite?
   
   Favorite: Anything strategy-related. Least favorite: Finding all the links to the right places.
8. What are the biggest perks of your job?
   
   Flexibility and more TL time!
9. What’s one thing you have to have on your desk?
   
   Currently, a 4-year-old child.
10. What’s your coffee order?
    
    I’m actually not a coffee drinker!
11. What’s your favorite thing about being a part of the team?
    
    Learning from TeriLyn!
12. What does a Day In The Life look like in your role?
    
    This feels like a risk exposure. I usually put in work hours during toddler nap time, or at night, when no one else needs me. Summer is brutal, we’re only on day 3 ?

Becky Hutcheon – Communications Specialist

1. What’s your name, and where do you live? Where do you work?
   
   My name is Becky Hutcheon and I live in Draper Utah. I work in my yard and for TeriLyn 🙂
2. How did you meet TeriLyn?
   
   I met TeriLyn the moment she was born! When she was born we didn’t have the ability
   to find out if the baby was a boy or a girl and after having 5 boys I was very surprised
   and scared to death to raise a girl, but it was so fun!
3. How long have you been working for her?
   
   About 6 or 7 years.
4. What’s your role, and how would you describe your job?
   
   I do thank you notes for Oliveda and Crunchi orders, and Oliveda Skin Survey
   Recommendations.
5. What is the best thing about working for her? What is the hardest?
   
   The best thing is her patience and understanding. She will give me a new task and she
   will film exactly what she needs me to do so I have no questions. The hardest is trying not to ask too much of her because I know she is so busy!
6. What surprised you when you started working for her?
   
   How kind she was when teaching me. There was a huge learning curve for me because I
   had never worked with documents and programs like this. I was also surprised at the
   number of employees she had.
7. What is your favorite task? Least favorite?
   
   I really only have two main tasks right now, so I don’t have a clear favorite yet—but the most challenging part is making sure the skin survey I’m sending to a new client feels accurate and aligned with what TeriLyn would recommend.
8. What are the biggest perks of your job?
   
   Traveling to see my boss (daughter) and getting to see her children and husband at the same time. Sometimes while I’m there, I’m able to ask a few work questions hands on!
9. What’s one thing you have to have on your desk?
   
   A little 4×4 sign that says “Let your dreams take you places” that I got at the Mast store. It brings me fun memories as well as the places I dream to visit.
10. What’s your coffee order?
    
    Always hot chocolate with whipping cream. Sometimes peppermint.
11. What’s your favorite thing about being a part of the team?
    
    I don’t have a specific favorite task since I’m a bit more behind-the-scenes, but I’m always so impressed by the talent and creativity of the team TeriLyn has brought together. It’s really fun to watch everything come to life.
12. What does a Day In The Life look like in your role?
    
    In the summer and winter, I run 2-3 miles, go to CrossFit, and then do projects at home. In the summer I do a lot of yard work, mowing, and weeding.

Hannah Briggs – Content Manager

Hannah is currently soaking up sweet time with her new baby, but she’s truly one of the pillars of this team. She was TeriLyn’s right-hand girl and content manager—keeping everything running smoothly behind the scenes. While she’s out on maternity leave right now, we’re so thankful she’ll be back soon as a contract team member. She’s so talented, thoughtful in every detail, and such a joy to work with!