7 Best Stock Picking & Advisory Services 2024

Our stock advisor review and tests show the best stock picking services are Motley Fool Stock Advisor, Morningstar, AAII, and Zacks. Stock Rover is the best stock research tool alternative to stock picking services.

Stock Picking & Advisory Service Ratings

Motley Fool vs. MorningStar, Seeking Alpha, IBD, AAII & Zacks

Motley Fool and Zacks claim a yearly return of 24%, Seeking Alpha a 36% return, and MorningStar provides no track record. Motley Fool and Seeking Alpha offer similar services at $199, But Zacks Ultimate costs $2,999 for the same claimed performance.

Stock Advisor	Motley Fool	Stock Rover	Morningstar	AAII	Zacks	IBD	Seeking Alpha
Service	Stock Advisor	Premium Plus	Premium	Plus	Zacks Ultimate	Leaderboard	SA Quant
Rating	★★★★★	★★★★★	★★★★★	★★★★☆	★★★☆☆	★★★☆☆	★★★☆☆
Research Reports Stocks	✅	✅	✅	✅	✅	✅	✅
Real-Time Research Reports	❌	✅	❌	❌	❌	❌	❌
Analyst Research Reports	✅	❌	✅	✅	✅	✅	✅
Fund Research Reports	❌	❌	✅	✅	✅	❌	❌
Long-Term Investing	✅	✅	✅	✅	✅	✅	✅
Stock Ratings	✅	✅	✅	✅	✅	✅	✅
Portfolio Mgt Tools	❌	✅	❌	✅	❌	❌	❌
Short-Term Trading	❌	❌	❌	❌	✅	✅	✅
Buy Signals	✅	❌	✅	❌	✅	✅	✅
Price Per Year	$199	$279	$199	$97	$2995	$828	$2400
Visit	Motley Fool	Stock Rover	Morningstar	AAII	Zacks	IBD	SA

We independently research and recommend the best products. We also work with partners to negotiate discounts for you and may earn a small fee through our links.

The Best Stock Research Tool

Stock Rover is the best stock research tool we tested, offering excellent research reports and elite stock screening for value, growth, and income investors. Stock Rover is the best choice if you want to independently research stocks, construct diversified portfolios, and implement powerful screening strategies.

The Best Stock Picking Service

Our research reveals the best stock picking service is Motley Fool’s Stock Advisor, based on value for money and independently tested track record data. Motley Fool provides clear audited stock picks and outperforms the S&P500.

Our testing also shows that the Zacks Ultimate stock advisor and Seeking Alpha Quant services claim a 24% annual gain. In contrast, Morningstar offers the broadest selection of analyst research stock and ETF research reports.

Stock research can be time-consuming and requires a thorough understanding of financial metrics and the knowledge to develop and implement a specific investing plan.

Each of the seven stock advisor services in this review is a major player in the stock-picking and research arena. While there is no single best stock advisor, we have selected seven well-known companies and tested their services. Have a read, and decide which best suits your needs and budget.

The Best Stock Advisor Services of 2024

1. Motley Fool Stock Advisor: Winner Best Stock Advisor

Motley Fool’s Stock Advisor service is the best stock-picking service because it has a proven track record of outperforming the market. Motley Fool selects only stocks with a high probability of significantly beating the underlying market index. The service is easy to use and has a track record of significantly outperforming the market over the last 18 years.

One of the first books I read on investing was the Motley Fool Investment Guide in 1997. The Motley Fool investment team has not looked back since. While I love to perform my own research and not be influenced by others, I have found the Motley Fool Stock Advisor Service incredibly useful.

Motley Fool offers 32 premium services, from the most popular Stock Advisor and Rule Breakers to advice on real estate investing. Stock Advisor and Rule Breakers are the only services sharing market-beating performance.

The Motley Fool premium stock research reports are clear and precise, focusing on the company’s financials but, most importantly, the industry’s future and business outlook. This is important because if you want market-beating results, you must select companies that are potential industry disruptors and market dominators.

I have subscribed to Motley Fool Premium for four years because I value their qualitative analysis. My initial reason for subscribing to the service was to test if they were legitimate or a scam. I was amazed at how simple and successful their service is.

Not only am I a paying subscriber, but I have also recently partnered with Motley Fool because I can wholeheartedly recommend their service.

Unlike Morningstar, Motley Fool does not try to perform research on every stock and fund in the USA. The team focuses on stocks that will significantly beat the S&P 500 over the long term. They then provide lightweight, easy-to-read research reports and recommend why they feel the stock will be a superior long-term investment.

You can manage your favorite stocks through their simple-to-use portfolio tracker, although, unlike Stock Rover, they cannot connect to your broker. Motley Fool is the first in this list to provide its audited track record of performance against the underlying benchmark. This is unique about the service; they try to beat the market and help you succeed in the long term. You could give them a try and follow their advice.

Motley Fool Stock Advisor Portfolio Performance 20-Year Results

• Motley Fool Stock Advisor 421%
• S&P 500 85%

My independent analysis of the stock advisor service’s audited results reveals that since 2002, 48% of the stocks beat the S&P 500. The average winning stock outperformed the S&P 500 by 780%. 28% of the stocks recommended lost 42% on average, while 62% made a profit averaging 640%.

What does this mean? You still have a 28% chance of losing money on any stock recommendation. But at current performance levels, you have a 72% chance of investing in a company that will make you a profit.

The Stock Advisor service is well-priced at only $199 and provides an audited track record of successful stock selection. The research reports are easy to read, act upon, and target long-term investors. They provide specific buy and sell signals on stocks they recommend, but the service does not include fund ratings.

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Stock Rover’s Ratings Engine

Stock Rover has implemented great functionality; I particularly like the roll-up view for all the scores and ratings. Below, you can see I have imported a Warren Buffett portfolio, which includes his top 25 holdings. I have also selected the “Stock Rover Ratings” tab. This “Stock Rover Ratings” tab rolls all analyses into a simple-to-view ranking system, saving time and effort while providing a wealth of insight.

Stock Rover has over 150 pre-built screeners that you can import and use. You need to have the Premium Plus service to take advantage of this. I have reviewed many of them, and they are very thoughtfully built. One of my favorites is the Buffettology screener.

Stock Rover Research Reports

One of the best features of the Stock Rover platform is the Dynamic Research Report. This service lets you generate a professional, readable PDF report on any stock’s current and historical performance.

The research report creates something new: a human-readable, real-time report highlighting a company’s competitive position, market position, and historical and potential dividend and value returns. The image below shows the dividend-adjusted commentary on Microsoft, a company I invested in because I found its excellent potential using my Buffett Stock Screener.

The best thing about Stock Rover’s Research Reports is they are Real-time, so the information is always up-to-date.

The Research Reports provide a genuinely comprehensive summary of any of the 10,000+ stocks in Stock Rover on the US and Canadian exchanges. Research reports can be viewed in the browser and produced in PDF format for portability and sharing.

Stock Rover Summary

Stock Rover provides the best software for value and income investors. A 10-year financials & fundamentals historical library plus incredible scanners including Warren Buffett & Ben Graham’s favorite criteria. Fair Value, Margin of Safety, and so much more. Even better, there are so many curated screeners and portfolios to import and use that you are instantly productive. It’s impressive how user-friendly Stock Rover is, given its numerous powerful scoring and analysis systems.

Finally, Stock Rover also includes Morningstar fund ratings in its database, enabling you to build a portfolio of 5-star rated Morningstar funds without buying a Morningstar subscription.

Stock Rover is the software for you if you are a long-term investor.

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investment magazine that focuses on educational articles. The AAII Journal also features many market commentary pieces.

The AAII Journal often focuses on one aspect of investing. For example, the March 2021 issue contained two articles on bond ratings. There are also articles on insights, ETFs, dividends, and portfolios.

AAII Plus Tools Highlights

• Daily Top and Bottom Stock Lists by Rating
• Daily Stock Ideas
• A Portfolio Diversification Analyzer
• Daily Stock Guru Screens
• Stock Guru Strategies
• Daily Stock Factor Screens
• Stock Rating Upgrade and Downgrade Alerts
• Stock Screen Power Rankings
• Reports on Analyst Ratings and Recommendations
• Stock Factor Screens

The screens and screeners are computer screens that offer specific data about stocks. For instance, Daily Stock Screens evaluate stocks for value, growth, momentum, EPS, and quality. The screeners can show an investor if a stock meets their criteria.

The My Stocks and My Screens allow investors to monitor customized lists of stocks. The Stock Grades Screener allows investors to grade “stocks” using the grading system used in most American schools. The system is the A to F grades, with A being the best and F the worst.

Screen Power Rankings rank stocks by various criteria, including guru strategies. Other tools allow investors to identify top and bottom ETFs and Consistent Performers.

The A+ Investor Toolkit is a package of premium investor tools from the AAII. The A+ Investors offer in-depth analysis and tracking of professional fund managers and evaluation of management teams.

The idea behind the A+ Investor Toolkit is to give investors one place to monitor the performance of all their stocks, mutual funds, and ETFs. Also, the A+ Investor Toolkit offers fast access to most of AAII’s investing tools and screens.

AAII Portfolios

The Model Portfolios are among the most popular tools the AAII offers. One of the most popular AAII offerings is the AAII Model Shadow Stock Portfolio.

They designed the Model Shadow Stock Portfolio to offer maximum gains from investments without a significant time or work commitment. The AAII claims the Model Shadow Stock Portfolio has outperformed market benchmarks by a four-to-one ratio for the last 20 years.

The AII Dividend Investing Portfolio is designed to maximize income and growth from a diversified portfolio of dividend-paying US companies. The Stock Superstars Portfolios share rockstar investors’ suggestions and strategies, such as ch William O’Neil, Dreman, James O’Shaughnessy, and John Neff.

Try AAII

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CANSLIM method to evaluate their stock picks. IBD’s highest-rated stocks are ranked using the following criteria: Current Earnings, Annual Earnings, New Products, Supply, Leaders, Institutional Sponsorship, and Market Direction.

Investors Business Daily (IBD) has driven its business to digital-first over the past years. But they do still provide a print newspaper service. Investors Business Daily is available as a digital and print subscription.

The Leaderboard services cost $828 per year, which is more expensive than Motley Fool, Stock Rover, and MorningStar. To justify this additional cost, IBD claims that they have a performance record of an average 36.6% profit per year. If this is the case, it could be well worth the investment. You can track watchlists, a regular market commentary email, and excellent charts with buy and sell signals overlayed as part of the service.

Visit Investors.com

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Visit Seeking Alpha

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Summary: Top 7 Best Stock Research Services

Stock Rover’s stock and ETF screening are the best I have ever used, allowing you to implement growth, value, and dividend strategies effortlessly. Stock Rover also has excellent real-time research reports and connects to your Broker to deliver excellent portfolio management services. The Motley Fool Stock Advisor Service has a proven track record of stock selection that beats the S&P 500 index.

I personally subscribe to Stock Advisor, and I am a passionate user of Stock Rover. Using the Motley Fool team’s Stock Picking talents combined with the powerful analysis of Stock Rover is, for me, the best approach to building a market-beating portfolio.

Frequently Asked Questions

How to pick stocks for the long term?

A good strategy to pick stocks for long-term investments is to research companies in breakthrough industries with high sales growth and accelerating earnings per share. Ideally, long-term investments will be first to market and have little competition.

Who has the best stock-picking record?

According to our in-depth research, Motley Fool’s Stock Advisor service has the best stock picking record, with 48% of stock picks beating the market with an average gain of 680 percent. Only 28 percent of stocks made a loss averaging 42%, since 2002.

How to pick stocks to invest in?

You can independently pick stocks using growth, dividend, or value investing strategies. To implement these strategies, we recommend Stock Rover. Alternatively, you can opt for a stock picking service like Motley Fool, which has a winning track record in-stock selection.

Are Motley Fool stock picks good?

Yes, Motley Fool stock picks are very good; based on our 20 years of testing, Motley Fool’s stock advisor service came out number one, above Morningstar, Zacks, and Seeking Alpha.

Does stock picking work?

Yes, stock picking does work, but it can be extremely time-consuming. We have developed detailed backtesting of stock picking systems like the Beat the Market system, but for many novice investors, it makes sense to use the Motley Fool Stock Advisor service to save time.

How accurate are motley fool stock picks?

Motley Fools Stock Advisor Service is very accurate; based on our testing, Motley fool has a 72 percent win ratio, with an average win of 680% since 2002. 28 percent of their stock picks made a loss averaging 42 percent.

How do I successfully pick stocks?

To pick stocks successfully, you must learn stock investing, particularly fundamental and technical analysis. Fundamental analysis covers financials, industry products, and competition. Technical analysis is stock charts and supply and demand. Alternatively, use a stock picking service like Motley Fool.

How does Warren Buffett pick stocks?

 

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