5 Good Routes To Market For Recruitment Companies

We definitely don’t need to preach to recruitment agencies how competitive markets/industries can be. We’re pretty sure you’re well aware. You know how fierce competition gets; it’s your everyday reality. But how do you get ahead in your field? How do you get your name in front of the right people, at the right time?

Tired of shouting out into the void? In this blog, we share 5 good routes to market for recruitment companies.

In other words, we’re sharing ways to connect with your audience. And, most importantly, turn them from strangers into loyal clients or candidates. 

At GrowTraffic, we help recruitment companies across the UK (and beyond!) figure out how to market themselves online, from SEO and content strategies to social media management and targeted ad campaigns. So, if you’re ready to get more visibility and attract the right kind of attention, here are 5 good routes to market for recruitment companies. 

5 Good Routes To Market For Recruitment Companies 

1. Search Engine Optimisation (SEO) 

We’re an SEO agency, so of course this comes first. What can we say… We’re nothing if not predictable! 

It’s estimated that, in 2023, around 80% of job searches start online. Based on historical data and digital trends, we can only assume that the number has continued to rise.  

With that in mind, it’s probably fair to say that most people start their job or hiring search on Google (or their preferred search engine). Whether they’re typing “marketing jobs in Manchester” or “IT recruitment agency near me”, you want your website to appear on that first page of results. 

Paging SEO. By optimising your website’s content, structure, and keywords, you make it easier for search engines to understand who you are and what you offer. In turn, this makes it easier for potential clients to find you.  

At GrowTraffic, we help recruitment agencies: 

It’s not an overnight fix (SEO never is), but it’s one of the most reliable ways to attract consistent, organic traffic to your website.  

2. Social Media Marketing 

Now you might still see social media as a hangout spot; a place where your mind switches off and doom scrolling commences. While that may be true, social media is now so vast that it can also be a powerful tool for recruitment agencies.

According to StandOut CV, 79% of job seekers are utilising social media in their search. 

Take LinkedIn, for example. It’s a social platform designed for networking, posting job ads, and showcasing all things business.  

Meanwhile, Facebook is great for building community and running targeted local ads. And TikTok? Instagram? They’re great for showing the human side of your brand (and appealing to younger job seekers). 

At GrowTraffic, our social media management service takes care of everything: 

• Building a strategy that suits your audience 

• Creating and scheduling posts 

• Designing graphics, writing captions, and even engaging with followers 

We’ll help you grow your organic reach and start meaningful conversations with candidates and clients alike. And the best part? No doom scrolling! 

3. Email Marketing 

Email marketing is arguably one of the most cost-effective tools around, especially for recruitment. 

Sending out weekly or monthly newsletters with job opportunities or industry insights keeps you at the front of people’s minds. You may think it’s old fashioned, but it’s a great way to nurture relationships with existing clients and candidates.  

The trick is to make your emails personal, relevant, and useful. Avoid being spammy or ‘salesy’. Share your expertise, highlight your wins, and always include a clear call to action. 

If writing and segmenting emails feels like a chore, we can help you out. Our email campaigns will fit in with your wider marketing strategy, and they’ll actually be read.  

4. Paid Advertising (PPC & Social Ads) 

Tired of all this slow and steady growth? Want faster results? Paid ads are your friend. 

Google Ads and paid social campaigns can get your agency in front of a highly targeted audience almost instantly, whether you’re promoting new job listings, attracting clients, or boosting brand awareness. 

The key is in the targeting. You don’t want to waste your budget on people who’ll never convert. That’s where GrowTraffic’s ad management services come in. We’ll help you: 

• Set realistic budgets and goals 

• Create ads that grab attention 

• Target the right audiences 

• Track performance and tweak campaigns for the best ROI 

When done right, paid advertising goes hand in hand with organic marketing perfectly. This gives your recruitment company both short-term and long-term visibility. 

5. Content Marketing & Blogging 

Content marketing is all about sharing useful, relevant information that positions you as an expert in your field. Examples of blog titles for recruitment companies look like: 

Regular blogging improves your SEO and builds trust with your audience. It’s a way to showcase your knowledge, highlight your success stories, and give potential clients a reason to choose you. 

Bringing It All Together 

There we have it, 5 good routes to market for recruitment companies. When you put all this together, you’ve got yourself a solid digital marketing strategy. 

Picture this… Blogs drive organic traffic, SEO keeps you visible, social media builds your relationships, emails nurture leads, and paid ads pull in quick wins while the rest kick into action. It’s a full, sustainable marketing engine. You’re welcome. 

But, admittedly, it’s a lot of work.  

At GrowTraffic, we specialise in helping recruitment agencies grow their online presence, generate leads, and strengthen their brand identity. Whether you’re just getting started or looking to level up your digital marketing, we can create a strategy that works for you. 

Don’t just take our word for it, here’s a case study on an SEO campaign we developed for Groundskeeper Recruitment. 

If you’re a recruitment agency looking for transparent, BS free digital support, give us a shout! We’re always up for a chat, especially when there’s a brew involved.