4 Key Updates to contentmarketing.ai in August 2025 | Brafton

The pursuit of great content marketing is never over, and neither is the pursuit of the most supportive contentmarketing.ai platform possible. To that end, we’re always looking for ways to improve our software to support marketing teams of all sizes and industries.

This month, we’re happy to announce a few big changes to contentmarketing.ai that improve user experience as well as support a wider range of content creation workflows.

Here’s what’s new:

1) New View in the Create Menu

The new Create view presents a much wider range of possible workflows, sorted into tabs for convenience. Our most popular options now live under the new “Popular” tab for easy access.

Across the top, you can toggle between tabs to view projects of various types — or go to “All” to see the full 52-workflow line-up.

2) Adjusted Menu Order & Items

We’ve simplified the menu into Plan, Briefs, Create, Manage and Admin sections.

The Plan and Create menus have new sub-sections as well:

What are these new sections? I’m glad you asked:

Ideas: Spark Inspiration

Ideation is both the most important and hardest first step in any new content creation initiative. Luckily, you never have to feel stuck again, because we have 7 — yes, seven — unique approaches to ideation built into contentmarketing.ai.

Explore all the unique ways to find inspiration:

1. Competitor ideation: Analyze your competitors’ content strategy and get a curated list of recommendations — all based on their URL.
2. Content ideation: Get topic ideas based on your brand and target audience briefs.
3. News-based ideation: Stay at the forefront of your industry by covering developments in unique ways.
4. Subject matter expert interview: Assign an easy-to-use workflow to your internal SMEs for expert-approved insights.
5. Supporting content ideation: Discover ways to reiterate your most important messaging into various content types, like blog posts, infographics or social media posts.
6. Target keyphrase headline ideation: Generate creative headlines designed for SEO performance.
7. Topic ideation: Enter your topic and instantly see a list of winning content suggestions.

Writing: Fill That Blank Page

Copy is the basis of most content creation initiatives. No matter what type of writing project you’re working on, or what stage it’s in, there’s a workflow to support you.

Web content production workflows:

• Blog: Turn insights into impact.
• In-depth About page: Tell your audience all about your history, mission and values.
• Quick-start About page: Get right to the point with a concise About page.

Supportive and promotional content workflows:

• Case study: Showcase your best work to inspire others to engage with your brand.
• One pager: Explain your solutions in a single, attention-grabbing asset.
• White paper: Dive deep into the topics your audience cares about.
• Press release: Tell the world about what’s new with your brand.
• Custom content: Produce specialized or unconventional assets easily and quickly.

Update existing content workflows:

• Copy refiner: Cut the fluff and keep the good stuff.
• Copy update: Instantly refine your copy to align with your brand brief.
• Source linker: Weave trusted online source citations into your content.
• Stakeholder quote infuser: Generate and place relevant, helpful quotes from your leading SMEs into your content to add authority and depth.
• Target audience shift: Tailor messaging to a different crowd.
• Writing style shift: Transform your tone without losing your message.

These workflows make filling a blank page or updating an existing asset fast, simple and anxiety-free.

SEO: Earn SERP Visibility

Put your search engine position worries behind you, because we have 9 workflows ready to help you rank.

• Existing content SEO analyzer: See how you stack up against your competitors for content you’ve already published.
• Google E-E-A-T recommendations: Find out what you’re missing from an E-E-A-T standpoint.
• SEO blog reoptimization: Brush up your existing blog content to re-rank or improve performance.
• SEO landing page reoptimization: Instantly apply SEO best practices to your existing web content.
• Target keyword SEO analyzer: Receive data-driven recommendations on approaching your net-new content based on your chosen keyword.
• Trusted copy augmentor: Enhance your copy with research that automatically incorporates reputable online sources into your content.

A few of these workflows do double-duty as SEO enhancers as well as ideation or writing companions:

• Source linker.
• Stakeholder quote infuser.
• Target keyword headline ideation.

Social: Be Heard Online

If you’re the type of marketer who knows your brand should be active on social, but whenever you sit down to write a LinkedIn post, your head fills with questions, doubts and poor word choices, you’re not alone. Searches for terms like “Instagram caption generator” and “LinkedIn headline generator” are ever popular.

We’ve answered the call with platform-specific workflows for LinkedIn, Instagram, Facebook and X (Twitter) — plus a general social post workflow for specialized, emerging or unconventional platforms.

Imagery: Add Color & Interest

Trying to capture attention with words alone? Even the best copywriter will say that you need something with visual appeal to support your content. Whether you need to generate a stock photograph, a custom illustration or need an image based on specific verbiage, we have you covered with 3 unique, easy-to-use workflows.

3) Wider Selection of Workflows

contentmarketing.ai now features 52 distinct workflows across various sections. Aside from the cool new features outlined above, we also have 12 specific blog-related workflows and six helpful email creation workflows.

Check them out:

Blog Workflows

Your blog roll will never stagnate again, because you can cover every approach possible:

• Basic blog.
• Comparison blog.
• Do’s and don’ts blog.
• Explainer blog.
• FAQ blog.
• How-to blog.
• Listicle blog.
• News or trends article.
• Opinion blog.
• Review blog.
• Thought leadership blog.
• Ultimate guide blog.

Email Workflows

Email marketing works — but only if you can sustain a consistent cadence. Get ahead of your email marketing planning with these options:

• Basic email.
• Event invitation.
• Newsletter.
• Nurture sequence.
• Product announcement email.
• Promotional email.

4) Under-the-hood AI improvements

These changes aren’t visually obvious, but they do provide a smoother user experience:

• Enhanced project duration to support longer or more complex project workflows.
• Speed improvements when interacting with the AI.
• Certain project types now provide table formats with colored headings for a more organized visual experience.

A Better contentmarketing.ai Just Arrived

All together, these updates deliver our most robust version of contentmarketing.ai yet. We’re excited for these powerful content creation and ideation capabilities — but even more so for the impactful content you’ll be able to create with it.
Ready to see it for yourself? Schedule a demo to get started!