3 Ways I Used contentmarketing.ai This Fall | Brafton

I was first introduced to what would become contentmarketing.ai a couple of years ago. My first projects within the platform were re-optimizing landing page and blog post content based on the target keyword.

It was neat, and at the time, very novel. ChatGPT was a shiny, new toy for many people, and the concept of generative AI was beginning to emerge in people’s everyday lives. But I could tell that there would be much more to accomplish with this tool, given enough time and development.

Since those first re-opts, contentmarketing.ai has grown up and become a tool that marketers can count on to be a partner in their content creation strategy and execution. I would know: I’m one of them. Because I’m so close to its evolution (I am marketing this tool, after all), I’ve had ample opportunities to learn about how it works, experiment, and find a ton of ways to use it to supercharge my and my team’s work.

And that’s what I want to share today: A few real-life stories about how I personally have used contentmarketing.ai to support our marketing strategy, all from the past few months.

1. Blog Posting Cadence Crunch

On the Brafton Blog, we strive to publish a minimum of three new articles per week. This is partly because we want to maintain an active publishing cadence, and also because our newsletter, The Content Marketer, features three articles in each edition (for evidence, check out our archive 😀).

Normally, this is easy to achieve. We plan out topics well in advance, and we work with a phenomenal editorial team. But, we’re all human, and every so often, things don’t go as planned. Such was the case a few weeks ago. Between one person’s doctor’s appointment, another’s last-minute urgent client request, and a mysteriously locked Google Doc, we were approaching the end of the week with just one article ready to publish.

In this type of situation, I’ll usually open up a blank Google Doc and write a quick article — something marketing-oriented and interesting. But I, too, had deadlines and tasks that I couldn’t push off that day. I knew I had time to edit an article, but not time to ideate, research and write it all myself.

I turned to contentmarketing.ai for help, and within an hour, I was editing a decent article about end-of-year marketing planning advice. Here’s how I did it:

1. Topic ideation: contentmarketing.ai has several “Ideation” workflows that help you find topics to write about. I told the “Topic Ideation” workflow that I wanted an article about “how marketing teams should plan for the new year in these final couple of months of the year” (this was my exact prompt). contentmarketing.ai quickly spun up 10 topics on this theme, complete with angles, article purposes and funnel stages.
2. Research: I read through the 10 ideas and picked my favorite. contentmarketing.ai took the reins again, performing online research to find relevant resources and general themes to include in the article.
3. Outline: I gave it some guidance about how long I wanted the piece to be and how many tips to include, and then it showed me an article outline. Once I was satisfied with the direction, I approved the outline and asked it to generate the article.
4. Article creation: Within minutes, I had a complete article that I could edit. I exported it so that I could work with it in my preferred format (Google Docs), read through carefully, made some edits, and sent it on to our project manager for publishing and header image creation.

How did it turn out? See for yourself: 4 Marketing Planning Mistakes To Avoid in Your 2026 Strategy

2. Quick, Targeted Email Drip

Email marketing is one of our strongest channels, so I always like to ensure our email sequences are delivering high-quality, interesting content to our audience.

Segmentation is key for email marketing success. I preach that, and I practice that, too.

A few weeks ago, my colleague Fiona Spiteri mentioned to me that SEO is still an important topic of discussion in Australia and the general APAC region. While we’ve been highlighting the importance of GEO (generative engine optimization) in the Americas, marketers in Australia weren’t quite as interested in this topic just yet.

Suddenly, an idea sparked: Why don’t we send a short email series to Australian contacts all about SEO for the APAC region specifically? Fiona loved the idea, so I turned to contentmarketing.ai to help me create the first draft of our emails.

Here’s how I did it:

1. Nurture Sequence Workflow: contentmarketing.ai has six email-specific workflows, focused on different types of email strategies. I chose the Nurture Sequence workflow, since I wanted five emails that built on one another.
2. Prompting: I told it what I was looking for, the briefs to reference (brand, audience and writer briefs), and the context to include in each email. This whole process was pretty conversational.
3. Website research: contentmarketing.ai searched the Brafton website to find relevant articles and case studies to highlight throughout the sequence for me.
4. Sequence outline: The platform showed me exactly how it planned to structure each email, including the angle and supporting content from the Brafton website.
5. Email generation: I approved the outline, and within moments, I was reviewing five emails all about SEO in the APAC region, complete with multiple subject line suggestions, links to relevant resources and appropriate CTAs. I exported the emails, edited them myself, then sent them to Fiona to get her opinion, too.

This whole process, from Fiona’s quick observation about her region to the point where I showed her the emails, took less than a day. Soon, we were sending informative emails to the very people they were relevant to. It was the perfect combination of segmentation and value-add email marketing that I love.

3. Creating a High-Value White Paper

As content marketers, we’re always trying to educate our audience about the many aspects of the ~digital marketing landscape~ (to steal a phrase from ChatGPT, for a change). This year, as part of that objective, we’ve revived our High-Value Asset strategy.

Let me explain what that means: We used to publish an eBook every month. A few years ago, we took a step back from that very resource-intensive program to focus our efforts on other educational activities. This year, I wanted to jump back into the arena with expert-driven, high-value content in the form of white papers that shared unique information from our experts at Brafton.

As I mentioned before, email marketing is one of our most important channels, and I wanted one of our white papers to focus on this topic. So, I turned to one of the best: Bianca Baker, Brafton’s Head of Email.

Though I wanted the white paper to be expert-driven, I also wanted to have the first draft in hand as quickly as possible. For that, I leaned on contentmarketing.ai. Here was my whole process:

1. Interview the expert: I scheduled 30 minutes for Bianca and I to talk all things email marketing. I prepared a few questions to ask her, recorded the meeting and generated a transcript (we use Google Meet, but lots of video conference platforms have this feature).
2. Transcript cleanup: Auto-generated transcripts are messy. They preserve every “um” and “ah” and interruption, and sometimes “mishear” a word, making a sentence totally incomprehensible in the transcript. I cleaned up the whole thing, putting our dialog into neatly legible lines.
3. Custom Content Workflow: I like this workflow for content projects that need a little bit more guidance from me, which is exactly the case with a high-value asset such as a white paper. I told contentmarketing.ai exactly what I wanted, and said that I had my own source material I wanted it to draw from. I fed my cleaned-up transcript into the platform and sent it on its way.
4. Outline: The platform generated an outline to describe the various sections it would build out. I worked with the platform to adjust the outline to be precisely what I wanted and, again, sent it on its way.
5. White paper draft: When contentmarketing.ai presented me with the first draft, I read through and approved it. It had included all the sections I wanted, and even interspersed strong quotes from Bianca taken directly from the transcript. I approved and exported the draft, edited it myself, then sent it over to Bianca for an SME review.

In the end, Bianca and I were both pleased with the advice shared throughout the white paper — because it all came directly from our conversation. We sent it over to our graphic design team to beautify, then started promoting our white paper, Email Marketing: Creating Real Business Impact With Emails That Work. So far, hundreds of people have downloaded it, and several have gone on to ask us about our email marketing services.

Keeping The Human Touch, Sped Up With AI

A common concern people express to me when I tell them that I use AI at work is that it’s eliminating the human element from these creative processes. I’ve found that’s not true, because I don’t let it; I keep a close grip on the human element of our creative marketing strategy.

contentmarketing.ai has become a reliable partner that I can turn to when I need it, while still keeping human-led activities on my and my team’s plate. Take this article, for example. I wrote it all, without contentmarketing.ai, mostly because it was one of those articles that I already had in my head, and knew I could get onto paper (well, Google Doc) quickly. But I also know that I could have created an outline with the specific points I wanted to make, fed it into the platform and walked away with a similar, but different, article that was nearly perfect.

Note: This article was originally published on contentmarketing.ai.