10 Survey EMAIL INVITATION 📭 Best Practices [with Examples] ✔️ — Stripo.email

Imagine that you want to improve your business strategy, and you are full of energy to make it happen. You decide to start with email surveys to gather your customer feedback, but don’t receive any response. What seems to be the problem here? Well, it’s a common situation as the average customer survey response rate is about https://www.genroe.com/blog/acceptable-survey-response-rate-2/11504″ rel=”nofollow noopener” target=”_blank”>14%, and only big world-famous companies may boost this rate up to 25%. 

In this post, we’ll show proven ways to https://stripo.email/blog/ways-to-boost-email-conversion-rate/” rel=”noopener” target=”_blank”>increase the conversion rate of online survey email invitations and share the best examples to ignite your inspiration.

We will also provide you with some ready-to-use templates to save you time and effort.

10 best practices to send better survey invitation emails and increase your survey response rate

A survey email is a questionnaire sent to existing customers. How many questions should you include? It depends on you. 

Fortunately, all survey messages have similar features and purposes — to check out customer satisfaction, so they all are quite alike. 

1. Offer discounts and coupons

People normally are not really interested in filling surveys out. But you can persuade them to do it by offering a discount. Let it be 15% OFF for the next purchase, or anything like that. Or you can also offer them a coupon.

(Source: Email from MoneyWise)

2. Keep the survey short

Why short? The shorter the questionnaire is, the more chances your clients will respond to it. A good way to keep the survey short is to ask no more than 4 questions. People will love it that you appreciate their time.

If the invitee has recently experienced your products or service, the preferable form here will consist of just one question: Did you enjoy the visit? Or how likely are you to recommend us to your friend?

(Source: Really Good Emails)

Such short questionnaires aka NPS show the highest conversion rate. Normally, the response rate for NPS emails is about https://www.retently.com/blog/survey-response-rate/” rel=”nofollow noopener” target=”_blank”>30-40%.

If the answer is positive, then do not reply to this message. But if the answer is negative, it would be reasonable to send a longer survey with 4-9 questions.

Sometimes you need to create a longer questionnaire with more than 10 questions. When do you need to use longer surveys? For educational programs, like https://www.emailvendorselection.com/best-online-course-platforms/” rel=”nofollow noopener” target=”_blank”>online course platforms, for those who host webinars and conferences, and for those who conduct investigations, like Litmus. In this case…

3. Mention how long the survey might take your customers

If you want people to answer your questions, you need to tell them how long it will take to do so. If the survey is long and may take 20 minutes, be honest. Say it!

(Source: Email from Marketing Profs)

4. Let users know when the survey will be closed

Speaking of time, be sure to mention the expiry date. Sometimes people postpone filling out the forms and want to do it in the evening later that day or at the weekend when they have some spare time. Consequently, it will be really nice of you to inform your clients how long the survey is available. Especially, if this is a long one.

(Source: Email from Email on Acid)

Please be advised: after the expiration date, the survey link/landing page should inform your clients that the survey is over.

(Source: Email from Litmus)

5. Be sure to share the results

When people spend their time doing something, or when they vote for some changes, they naturally want to hear the results. Clarify at the beginning of your survey invitation email that you will share the results and don’t forget to keep your promise.

(Source: Really Good Emails) 

6. Add photos of the products you are asking recipients to review

For sure, you are not the only online store people shop in.

By adding photos of recently purchased products, you will remind recipients of what exactly you are talking about.

(Source: Email from Prom.ua)

7. Send a survey invitation reminder

I normally open an https://acquire.io/blog/how-to-survey-customers/” rel=”nofollow noopener” target=”_blank”>online survey with the intention to complete it. But quite often I get interrupted and do not complete the survey, and of course, by the end of the day, it slips my mind that I wanted to do it.

(Source: Email from Litmus)

Always https://stripo.email/blog/write-effective-reminder-email-event/” rel=”noopener” target=”_blank”>send a reminder if you want to collect as many responses as possible.

8. Show your gratitude

Always thank customers for what they do. First of all, in order to be polite. Second of all, people need to feel appreciated. Because in fact, by completing the survey they did us a favor. Third of all, this way we let them know their vote has been accepted.

9. Explain the purpose of the survey

Let subscribers know you run this survey for them. Of course, it will work only if you really share useful information with your readers.

(Source: Email from Neil Patel)

And intros like “I would like to know” will not do.

10. Embed surveys in emails

In some blog posts of ours, we already shared the results of our test:

https://stripo.email/blog/how-to-easily-build-amp-forms-for-emails/” rel=”noopener” target=”_blank”>AMP forms, embedded in survey invitation emails, worked https://blog.amp.dev/2020/05/21/stripo-amp-dynamic-email-boost-customer-engagement/” rel=”nofollow noopener” target=”_blank”>5.2 times better than those emails with a link to external forms.

(Source: https://stripo.email/templates/retargeting-email-template-purchase-feedback-for-gadgets-industry/” rel=”noopener” target=”_blank”>Stripo template)

Please be advised that you can easily build such forms for your emails with Stripo.

Survey invitation email subject lines

Now that you know for sure what ingredients you should add to your emails, you may thoroughly https://respona.com/blog/networking-email-subject-line/” rel=”nofollow noopener” target=”_blank”>think about the subject line.

It’s a commonly known fact that an email subject line is one of three key factors that determine whether subscribers will open your emails.

Subject lines are to be:

• highly descriptive — explain the reason why you are reaching out to customers;

• personalized — let users know the questions will be about a particular product item they are familiar with. And address subscribers by their first names. According to studies conducted byhttps://www.retently.com/blog/survey-response-rate?utm_source=refferal&utm_medium=stripo&utm_campaign=stripo_blog” rel=”nofollow noopener” target=”_blank”> Retently, addressing by name in the survey invite subject lines increases OR by 30%.

Examples of survey email subject lines 

• We want to hear from you! — Maybelline.

• We’d love your help! Fill out the quick survey and help us make GR better — GetResponse.

• [SURVEY] B2B Data-Driven Marketing — Adweek.

• Please Take Our Short Reader Survey — Practical Ecommerce.

• Take Our Survey on Customer Support and Service Salaries — Hubspot.

• Help us improve Slack by taking this survey — Slack.

• Thank you + Quick question — Insurify.

• Please, review your recent purchase — Taylor Stitch.

• Netflix values your opinion — Netflix.

• $50 for your thoughts — The Frye Company.

• Tell us what you think about Thumbtack in 30 seconds — Thumbtack.

• Hanna, got a sec? Give us feedback on… — Pinterest.

• Reminder: Marketer Happiness Report Survey — Ann Handley, MarketingProfs.

• I need your help — Neil Patel.

• Take part in a short survey and you could win a prize — MoneyWise.

• Forza Ongoing Sentiment Survey — Xbox Research.

• Questions about Mailgun – can you help? — Mailgun.

• Survey: What are your current business challenges? — Dotdigital.

• We need a little help with our New Year’s resolution… — Email on Acid.

• Your Expertise Requested—11th Annual Content Marketing Survey — Ann Handley, MarketingProfs. 

• [SURVEY] What’s Your Programmatic Strategy? — Adweek.

• Help us with a survey and you could win a prize — Doug Whiteman, MoneyWise.

Important:

Please be advised that you can set subject lines and preheaders in Stripo.

How to make a survey invitation email

There are three major types of surveys in emails:

1. Embedded forms & star rating.

2. Links to questionnaires.

3. Images/icons with links to them.

1. Embedded forms & star rating

Benefits of embedded forms:

• they noticeably increase survey response rates; 

• you can see the answers right away;

• an AMP form shows who responded to your email and how exactly users rated your services.

Stripo allows you to embed Google forms and innovative AMP forms.

Star rating 

A star rating is the easiest way to gather customer feedback as your subscribers don’t need to follow any links or answer open-ended questions. Instead, they can rate your services directly in an email within one click.

Email clients that support star rating, both on desktop and mobile devices:

• Gmail;

• Outlook;

• YahooMail;

• AOL;

• Samsung Mail.

The star rating from our example was created by using HTML5. https://stripo.email/blog/interactive-email-newsletters/” rel=”noopener” target=”_blank”>In this post, you can find a simple way to add an AMP star rating to your email.

https://stripo.email/blog/interactive-email-newsletters/” class=”d-block”>

21 min read

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8 Examples of Interactive Content in Emails

Interactive emails have been among the TOP design trends in email marketing for years. 

But now that Google AMP 4 Emails is widely discussed, we all almost forgot that this is not the only way to build interactive emails.

In this guide, we’ll show how to add interactive elements to emails with Stripo.

The good thing is you can build all those emails with Stripo or just customize our prebuilt Interactive email templates.

We’ve prepared 15 Interactive email templates for…

https://stripo.email/blog/interactive-email-newsletters/” target=”_blank” class=”button-secondary w-100 w-md-auto” title=”8 Examples of Interactive Content in Emails” rel=”noopener”>

Read on

AMP forms

AMP forms allow recipients to rate you — your service, your products, etc. — and leave a comment directly in the email.

As we said above, our tests showed that the ability to fill out the form in emails with no extra moves increased our response rate by 5.2 times compared to links to external forms.

How to add AMP forms to emails

There are three ways to do that.

Way 1. By building open AMP Forms from scratch with our AMP Form Drag-n-Drop block

Users will be able to share their feedback directly in emails.

For details on how to do it, please refer to our “https://stripo.email/blog/how-to-easily-build-amp-forms-for-emails/” rel=”noopener” target=”_blank”>Build AMP Forms for Emails” blog post or watch our short video.